Sr Manager, Visual Merchandising Manager (Travel Retail Americas)

Brobston Group LLC; Miami (FL); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Brobston Group LLC is seeking a Sr Manager, Visual Merchandising in Miami to enhance luxury positioning and drive retail sales growth. This hybrid role collaborates closely with Commercial and Global Travel Retail teams to deliver impactful visual programs across airport and travel retail accounts.

The ideal candidate will have at least 7 years of relevant experience, strong project planning skills, and a proven track record in managing merchandising projects within the luxury sector.

Qualifications

• Minimum 7 years of experience in wines and spirits or luxury goods.
• At least 3 years of retail experience, ideally in Travel Retail.
• Proven experience managing merchandising projects at scale.

Responsibilities

• Develop innovative visual merchandising strategies for travel retail.
• Lead permanent merchandising projects and brand activations.
• Support store openings and manage logistics.

Skills

Project planning

Interpersonal skills

Consumer-centric strategies

MS Office proficiency

Education

Bachelor's degree or equivalent

Job description

Summary

The Sr Manager, Visual Merchandising Manager for Travel Retail Americas will enhance the luxury positioning of the portfolio and drive retail sales growth by delivering bold, consumer‑centric visual programs across airport and travel retail accounts. This hybrid role is based in Miami and partners closely with Commercial and Global Travel Retail teams to plan and execute merchandising, store openings, and visibility initiatives across the region.

Responsibilities

• Develop innovative, executable consumer brand experiences and visual merchandising strategies for travel retail environments.
• Lead roll‑out of permanent merchandising projects, CAPEX investments, brand activations, and POSM implementation for new store openings.
• Build consumer‑centric planograms to improve visibility, navigation, and shopper engagement.
• Support flagship and store openings, managing mapping, sourcing, shipment tracking, and installation.
• Identify and drive new airport retail opportunities and conduct regular airport and store visits to assess opportunities and operational needs.
• Partner with Commercial and Sales teams to align store classifications and create customer‑oriented merchandising solutions.
• Manage external agencies, ensure compliance with MH guidelines, monitor competitor activity, and recommend investment priorities to maximize ROI.

Requirements

• Bachelor’s degree or equivalent industry experience.
• Minimum 7 years relevant experience in wines and spirits or luxury goods; at least 3 years retail experience, ideally in Travel Retail.
• Proven experience managing merchandising projects at scale; architectural background a plus.
• Strong project planning, timeline management, communication, and interpersonal skills across cultures and organizational levels.
• High computer literacy in MS Office (Word, Excel, PowerPoint).
• Ability to travel frequently (up to 25%) and to lift up to 20 lbs.