Sr. Manager, Strategic Marketing

MedeAnalytics; United States; Remote; USD 125,000 - 140,000; Full time

Job summary

A healthcare analytics company is seeking a Senior Manager of Strategic Marketing to lead marketing strategies and tactics. The role requires 8+ years of experience in B2B marketing within healthcare IT. Responsibilities include content management, sales enablement, and collaboration with cross-functional teams. The position offers a competitive salary range of $125K to $140K and comprehensive benefits including medical coverage, 401(k) plan with company match, and professional development opportunities.

Benefits

Comprehensive Medical, Dental, and Vision Coverage

401(k) Plan with company match

Paid Holidays

Paid Time Off (PTO) Accruals

Professional Development Opportunities

Qualifications

• 8+ years of experience in B2B marketing in healthcare IT.
• Demonstrated expertise in executing high-impact marketing content and campaigns.
• Ability to work independently and meet high-paced demands.

Responsibilities

• Develop and execute marketing plans to meet strategic imperatives.
• Manage content strategy and serve as primary content author.
• Collaborate cross-functionally with sales and product teams.

Skills

B2B marketing in healthcare IT

Project management

Strong communication skills

Creative thinking

Education

Bachelor’s degree in related field

Master’s preferred

Tools

Graphic design software

Video editing tools

Job description

Founded in 1993, MedeAnalytics is an innovation-focused company. Over the past three decades, we have worked tirelessly to reimagine healthcare through the power of data—and helped thousands of organizations achieve their potential along the way. Leveraging state-of-the-art analytics and data activation, MedeAnalytics delivers actionable insights that support payers, providers, employers, and public entities as they navigate the complex healthcare landscape. Using artificial intelligence and machine learning alongside the most advanced data orchestration in the industry, we empower organizations to optimize their resource allocation, experience superior patient outcomes, and achieve population health management goals.

With a deep understanding of the complex challenges facing the healthcare industry, MedeAnalytics offers a comprehensive suite of solutions to address key areas such as:

• Population Health Management: Gain insights into patient populations, identify at-risk individuals, and implement targeted interventions to improve health outcomes.
• Value-Based Care: Optimize care delivery, reduce costs, and enhance patient satisfaction by aligning with value-based care models.
• Revenue Cycle Management: Streamline revenue cycle processes, improve reimbursement rates, and minimize denials.

MedeAnalytics is committed to delivering cutting-edge technology and exceptional customer service. Our team is passionate about transforming healthcare and making a positive impact on the lives of patients.

MedeAnalytics is looking for a Senior Manager of Strategic Marketing to lead the development and execution of marketing strategies and tactics for MedeAnalytics. This includes but is not limited to, content creation and management, messaging development, sales enablement, campaigns, and lead generation programs driving market awareness, solution differentiation and sales opportunities.

The ideal candidate will have domain expertise and experience in the healthcare industry and have demonstrated experience in successful completion of B2B marketing initiatives that drive qualified pipeline and revenue. Reporting to the Senior Director of Strategic Marketing, this person will execute our marketing programs and content creation to drive measurable results that contribute to the growth of the company. The Senior Manager of Strategic Marketing will work in collaboration with Product Marketing, Product Management, Tactical Marketing Operations, Creative/Design, Sales and Sales Operations for best practices and optimized workflow for lead transfer and pipeline reporting.

Essential Duties and Responsibilities:

The essential functions include, but are not limited to the following:

• Develop and execute marketing plans to meet strategic imperatives and achieve business objectives
• Manage the content strategy of the company, serve as a primary content author, and create and maintain a consistent voice for the company
• Maintain a thorough understanding of the US healthcare market (Payer and Provider experience preferred) and gather competitive intel for internal understanding
• Serve as a ‘trusted marketing partner’ to sales and product
• Help develop the MedeAnalytics brand within existing and new channels/market segments
• Work with marketing operations and creative/design to execute effective customer and industry events and marketing campaigns that are on-brand via appropriate channels
• Develop and align a sales enablement strategy providing content and tools for effective lead generation activities
• Produce high value reference stories to support key sales, marketing and launch initiatives
• Provide design and creative expertise in support of marketing activities

Essential Education, Experience and Interests:

• Bachelor’s degree in related field required; Masters preferred
• 8+ years of experience in B2B marketing in healthcare IT
• Ability to work independently with a practical, roll-up your sleeves style to get work done and meet the high paced demands of a high growth-oriented business
• Demonstrated expertise in executing high impact marketing content, programs and campaigns using all relevant channels and media
• Creative thinker with the ability to take both strategic and tactical direction
• Excellent project management skills
• Strong written and verbal communication/presentation skills
• Demonstrated experience engaging with and collaborating cross-functionally with a team player mentality
• Graphic design and video editing capabilities highly preferred

Additional Information:

MedeAnalytics believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is $125,000.00 - $140,000.00 USD. While this position is not bonus-eligible, it is part of our comprehensive total rewards program, which includes competitive benefits and opportunities for professional growth.

Benefits Include:

• Comprehensive Medical, Dental, and Vision Coverage – Effective the first of the month following your start date
• Company-Paid Life & AD&D Insurance, plus Short-Term and Long-Term Disability (STD/LTD)
• Company-Paid Employee Assistance Program (EAP) premium tier for your wellbeing
• 401(k) Plan with company match
• Paid Holidays and Paid Time Off (PTO) Accruals
• Employee Referral Bonus Program
• Professional Development Opportunities to support your growth

We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.