Sr. Manager, Sportsbook Promotions

BetMGM LLC; New York (NY); On-site; USD 125,000 - 167,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Life, and Dis

401(k) with company match

Pre-tax spending accounts including H-

Flexible paid time off

Professional development reimbursement

Employee resource groups

Swag, ticket giveaways, and more!

Job summary

BetMGM LLC is seeking a senior leader to drive sportsbook promotional campaigns and free-to-play initiatives across the US & Canada. You will own the calendar, offers, and go-to-market plans, collaborating with Marketing, CRM, VIP, and Product to optimize acquisition and retention while delivering a seamless customer experience.

The role requires extensive campaign management, strong budget discipline, and proven leadership, with opportunities to influence performance measurements and strategic

Qualifications

• 5+ years sportsbook experience or marketing with campaigns.
• Experience managing a promotional or marketing budget.
• Strong operational and project management skills.
• CRM platforms experience (Optimove, Braze, SFMC) a plus.
• GA and/or Power BI experience a plus; willingness to learn proprietary tech.
• Previous management experience a plus.

Responsibilities

• Own the sportsbook promotional calendar aligned to sports calendar and events.
• Develop, refine, and execute promotional offer mechanics in collaboration with teams.
• Ensure operational excellence across the full campaign lifecycle from brief to wrap.
• Lead go-to-market planning for major initiatives and launches.
• Partner with CRM and VIP teams to target offers across segments.
• Champion the customer experience across all touchpoints and ensure offers are easy to redeem.
• Manage the promotional budget across Acquisition & Retention in US & Canada.
• Monitor competitor activity and market trends for future planning.
• Liaise with MGM Resorts International and Entain on cross-company campaigns.
• Ensure campaigns are on time, on budget, high quality, and meet objectives.
• Execute A/B tests and promotions with accurate data capture.
• Lead, develop, and coach a team for sportsbook campaigns and free-to-play initiatives.

Skills

Sportsbook experience

Campaign management

Budget management

CRM platforms

GA/PowerBI

Team leadership

Communication skills

Tools

Optimove

Braze

Salesforce Marketing Cloud

Power BI

GA

Job description

Discover What’s Possible at BetMGM

Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.

Our Benefits and Perks Include:

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre-tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!

At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.

The Opportunity

This role will lead the planning, design, and execution of sportsbook promotional campaigns across the BetMGM platform. You’ll own the end-to-end campaign lifecycle from promotional calendar planning and offer development through go-to-market coordination and operational execution, and post-launch review to ensure every promotion reaches the right customer, through the right channel, at the right time. The role also owns BetMGM’s free-to-play strategy and execution, overseeing the planning and delivery of contests, Pick ’Em games, and customer engagement initiatives that drive acquisition, retention, and sportsbook participation.

You’ll manage the day-to-day promotional budget across Acquisition & Retention activities in the United States & Canada, working closely with Marketing, Trading, CRM, VIP, Product, Compliance, and Operations teams to deliver a seamless customer experience. This role will also lead and develop a team responsible for campaign planning, promotional execution, and free-to-play operations, ensuring initiatives are delivered efficiently, accurately, and at scale. This role partners closely with the Sr. Commercial Manager, Sportsbook, who owns performance measurement, investment strategy, and commercial KPI governance.

Responsibilities

• Own the sportsbook promotional calendar, ensuring alignment to the sporting calendar, key tentpole events (NFL, CFB, NBA, MLB, NHL, World Cup, etc.), and business priorities.
• Develop, refine, and execute promotional offer mechanics (Bet & Get, No Sweat Bets, Free Bets, Deposit Matches, Odds Boosts, etc.) in collaboration with Trading and Commercial teams.
• Ensure operational excellence across the full campaign lifecycle — from briefing and build through QA, launch, and post-campaign wrap.
• Lead go-to-market planning for major initiatives including new state launches, sports marketing plans, and retail/digital activations; coordinate with Brand, Product, Content, CRM, VIP, Compliance, and Operations teams.
• Partner with CRM and VIP teams to ensure promotional offers are appropriately targeted and personalized across customer segments and lifecycle stages.
• Champion the customer experience across all promotional touchpoints, ensuring offers are clear, compelling, and easy to redeem.
• Manage the operational promotional budget across Acquisition & Retention verticals, pacing spend across all US states and Canada in alignment with approved commercial investment plans.
• Monitor competitor promotional activity and market trends to inform future promotional planning and identify opportunities for differentiation.
• Liaise with MGM Resorts International and Entain Group on cross-company promotional initiatives, improvements, and campaigns.
• Ensure promotional campaigns are delivered on time, on budget, and to a high standard of quality while supporting broader business objectives.
• Execute A/B tests and promotional experiments as defined by the testing roadmap (owned by the Sr. Commercial Manager, Sportsbook), ensuring clean execution and accurate data capture.
• Lead, develop, and coach a team responsible for sportsbook campaign planning, promotional execution, and free-to-play strategy. Establish priorities, provide ongoing performance feedback, and ensure effective delivery of departmental objectives across all promotional and free-to-play initiatives.

Qualifications

• 5+ years sportsbook experience, preferably with marketing responsibility in a campaign management or promotions-focused role.
• Previous experience managing a promotional or marketing budget — preferably in the sports betting space.
• Sportsbook industry experience strongly preferred; understanding of the sports betting industry required.
• Strong operational and project management skills with the ability to manage multiple campaigns simultaneously.
• Experience with CRM platforms, campaign management tools, or marketing automation (e.g., Optimove, Braze, Salesforce Marketing Cloud) a plus.
• Experience using GA and/or PowerBI a plus; willingness to learn key proprietary technology.
• Previous management experience a plus; this role will have direct reports.
• Ability to communicate effectively and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Ability to collaborate and work with others across the organization to achieve goals and meet targets.

Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.

Compensation

The pay range for this position is as follows:

125,400.00--167,300.00

Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.

Gaming Compliance & Licensing Requirements

As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.

In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.

About BetMGM

BetMGM is revolutionizing sports betting and online gaming in the United States and Canada. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Casino, BetMGM Sportsbook, Borgata Online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

BetMGM LLC is an Equal Opportunity Employer.

We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status.

As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.

If you need assistance or accommodation with your application due to a disability, you may contact us at .This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.