Sr. Manager, Social Media - Golf

TMRW Sports; Orlando (FL); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Equity ownership opportunities

Unlimited discretionary time off

Comprehensive health insurance

Dental and vision coverage

401(k) retirement options

Job summary

TMRW Sports is seeking a Sr. Manager, Social Media – Golf to lead day‑to‑day content planning and publishing for TGL and WTGL, driving fan engagement across key platforms.

The role requires 7+ years in social media or sports media, strong storytelling, and ability to manage real‑time content during matches and events. Collaboration with cross‑functional teams and partners is essential to deliver cohesive social campaigns.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 7+ years of experience in social media, digital content, sports media, or content marketing.
• Proven experience creating, capturing, publishing, and optimizing social content across major platforms.
• Strong understanding of platform‑specific best practices across Instagram, TikTok, X, YouTube, Facebook.

Responsibilities

• Manage day‑to‑day content planning, publishing, and community engagement for TGL and WTGL social platforms.
• Capture, edit, and publish social‑first content across matches and league events.
• Lead ideation sessions and develop concepts that drive fan engagement and cultural relevance.
• Collaborate with internal and external teams to execute integrated social campaigns.
• Monitor performance and provide recommendations to improve engagement and reach.

Skills

Social media strategy

Content ideation

Live events coverage

Copywriting and storytelling

Cross‑functional collaboration

Education

Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field

Job description

TMRW Sports is seeking a creative Sr. Manager, Social Media – Golf to support the growth and engagement of TGL and WTGL across key social platforms. Reporting to the Vice President, Marketing – Golf, this role will be responsible for the day‑to‑day planning, ideation, publishing, and optimization of social‑first content, helping bring league, team, player, and fan stories to life through engaging, platform‑native storytelling built for how fans consume sports today.

Job Type

Full‑time

Description

TMRW Sports is seeking a creative Sr. Manager, Social Media – Golf to support the growth and engagement of TGL and WTGL across key social platforms. Reporting to the Vice President, Marketing – Golf, this role will be responsible for the day‑to‑day planning, ideation, publishing, and optimization of social‑first content, helping bring league, team, player, and fan stories to life through engaging, platform‑native storytelling built for how fans consume sports today. This is a highly collaborative, hands‑on position that will work closely with internal and external teams and partners to capture content, identify emerging opportunities, and execute social programming that drives awareness, fandom and audience growth. The ideal candidate is equally comfortable brainstorming creative concepts, shooting content on‑site, managing social channels, and publishing real‑time content. As part of a broader social team, this individual will own and manage select social platforms while partnering closely with teammates responsible for other channels to ensure a cohesive and unified fan experience across TGL and WTGL.

Responsibilities

• Manage the day‑to‑day content planning, publishing, and community engagement for assigned TGL and WTGL social media platforms
• Capture, create, edit, and publish social‑first content across matches, league events, team activations, player appearances, tentpole moments, and non‑match storytelling opportunities
• Lead and contribute to content ideation sessions, developing creative concepts that drive fan engagement and cultural relevance
• Partner with Creative, Branded Content, Digital, Marketing, Broadcast, and Team stakeholders to execute integrated social campaigns and storytelling initiatives
• Identify real‑time content opportunities, trends, and conversations that can elevate league visibility and engagement
• Develop and maintain content calendars for assigned platforms, ensuring timely and consistent publishing
• Execute live‑event social coverage, including content capture, posting, and fan engagement during matches and league events
• Collaborate with players, teams, talent, and partners to develop compelling platform‑native content
• Monitor social performance and audience insights, providing recommendations to improve engagement, reach, and content effectiveness
• Support sponsor, team and partner activations across social channels while maintaining a fan‑first approach
• Stay current on emerging platform trends, content formats, tools, and best practices across the social media landscape
• Support community management and audience engagement across owned channels, fan conversations, creator, team and partner touchpoints, and broader social communities where TGL and WTGL fans are active

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field, or equivalent professional experience
• 7+ years of experience in social media, digital content, sports media, or content marketing
• Proven experience creating, capturing, publishing, and optimizing social content across major social platforms
• Strong understanding of platform‑specific best practices across Instagram, TikTok, X, YouTube, Facebook, and emerging channels
• Experience covering live events and executing real‑time social content strategies.
• Strong copywriting, storytelling, and content ideation skills
• Experience working with athletes, talent, creators, teams, or sports properties
• Strong photo, video capture, and mobile content creation capabilities
• Familiarity with social publishing, analytics, and content management tools
• Excellent communication, collaboration, and project management skills
• Passion for sports and fan engagement, with strong knowledge of golf

Preferred

• Experience working for a professional sports league, team, media company, agency, or sports‑focused brand
• Experience editing short‑form content for social platforms
• Knowledge of social media analytics, reporting, and audience development strategies
• Experience collaborating with athletes, influencers, creators, and brand partners
• Understanding of paid social amplification and content distribution strategies
• Passion for golf and an understanding of the golf media and fan landscape
• Experience working in a startup or high‑growth environment

You’ll Be Successful If You Have

• You consistently create and publish social‑first content that grows audience engagement and fandom.
• You identify and execute creative content opportunities across live and non‑live moments that resonate with fans.
• You effectively manage assigned social channels while maintaining a high standard of quality and accuracy.
• You collaborate seamlessly with cross‑functional teams, players, and partners to bring stories to life.
• You thrive in a fast‑paced environment, balancing creativity, organization, and execution.

Benefits

• Equity ownership opportunities to allow employees to share in the company’s growth
• Unlimited discretionary time off along with 15 paid holidays per year (including the week of Independence Day)
• Comprehensive health insurance options, including a 100% contribution Employee coverage option
• Additional employee and family insurance coverage options with company contribution, including dental and vision
• FSA, HSA and DCHSA opportunities including contribution matches
• Retirement options including traditional 401(k) and Roth IRA plans
• Benefits are subject to change at the company’s discretion.

TMRW Sports is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or any other factor protected by applicable law. This applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, transfer, leave of absence, compensation, benefits, and training.

TMRW Sports expressly prohibits discrimination and harassment of any kind based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

No matter what background you bring with you, if you are committed to excellence and good at what you do, we welcome you to apply to join us and encourage you to come as you are.

About TMRW Sports: (pronounced “tomorrow sports”)

Founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley, TMRW Sports is focused on building modern approaches in sports, media, and entertainment. In creating new leagues for a new age, TMRW Sports is forging pathways and experiences for generations of fans. TMRW Sports’s first project, TGL presented by SoFi, a primetime, team golf league in partnership with the PGA TOUR, debuted in 2025 in more than 150 countries and territories and was described as a “high‑energy arena spectacle” by Vanity Fair, “pure entertainment” by GQ, and “golf’s boldest new venture” by Fast Company. In partnership with the LPGA, WTGL will feature teams of the world’s best women golfers and is targeting a winter 2026‑27 launch. TMRW Sports is supported by an influential and diverse investor group of athletes, celebrities, and business leaders from the worlds of sports, media, technology, and finance.