Sr. Manager – Programmatic Advertising Operations

Xperi; New York (NY); Hybrid; USD 116,000 - 154,000; Full time

Job summary

An established industry player is looking for a Senior Manager in CTV Programmatic Ad Operations. This pivotal role involves leading and optimizing programmatic ad operations across connected TV platforms. The successful candidate will leverage their expertise in programmatic advertising and ad tech infrastructure to enhance revenue performance. You will work closely with cross-functional teams and partners to ensure seamless execution of campaigns. Join a dynamic team that values innovation and collaboration, and be part of shaping the future of entertainment technology in a flexible, hybrid work environment that prioritizes your well-being and professional growth.

Benefits

Competitive compensation

Generous paid time off

Health and wellness initiatives

Employee discounts

Transportation reimbursements

Fitness facilities

Qualifications

• 5+ years in programmatic ad operations with focus on CTV and video advertising.
• Strong understanding of ad-serving technologies and compliance frameworks.

Responsibilities

• Oversee CTV programmatic video campaigns from setup to optimization.
• Collaborate with teams to develop effective advertising strategies.

Skills

Programmatic Advertising

Data Analysis

Ad Tech Infrastructure

Communication Skills

Organizational Skills

Problem Solving

Education

Bachelor’s degree in Marketing

Master’s degree in related field

Tools

The Trade Desk

Google DV360

Magnite

FreeWheel

Xandr

PubMatic

SpotX

Job description

Xperi invents, develops and delivers technologies that create extraordinary experiences at home and on the go for millions of people around the world. Powering billions of consumer electronics, connected cars and digital content titles, we make entertainment more immersive, driving more intelligent and every interaction seamlessly personalized through our renowned consumer brands: DTS, HD Radio, IMAX Enhanced and TiVo.

Xperi (NYSE: XPER) is a publicly traded technology company headquartered in San Jose, CA with over 2,000 employees across North America, Europe and Asia. Come join a thriving team where you can play an integral role in shaping the future of entertainment technology.

Senior Manager, CTV Programmatic Ad Operations

Job Summary:

We are seeking a highly experienced and detail-oriented Senior Manager, CTV Programmatic Ad Operations to lead and optimize our programmatic ad operations across connected TV (CTV) platforms. The ideal candidate will have a deep understanding of programmatic advertising, ad tech infrastructure, and data-driven optimization strategies to enhance revenue performance. This role requires collaboration with cross-functional teams, partners, and vendors to ensure seamless execution of programmatic campaigns.

Key Responsibilities:

1. Oversee end-to-end operations of CTV programmatic video campaigns, including campaign setup, execution, troubleshooting, and performance optimization.
2. Collaborate with internal stakeholders, including sales, account management, engineering and product teams, to develop effective programmatic advertising strategies.
3. Work closely with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and data management platforms (DMPs) to drive efficiencies and maximize yield.
4. Analyze campaign performance data, optimize against key KPIs (e.g., viewability, completion rates, revenue), and provide actionable insights.
5. Troubleshoot technical issues related to ad serving, inventory monetization, and third-party integrations.
6. Stay ahead of industry trends, evolving CTV technologies, and regulatory compliance requirements (e.g., GDPR, CCPA, IAB standards).
7. Develop and implement best practices for programmatic buying, audience targeting, and inventory management.
8. Train and mentor junior ad operations team members to ensure ongoing professional development and team success.
9. Work with finance and revenue teams to forecast and report on ad revenue performance and opportunities.

Qualifications & Experience:

1. Bachelor’s degree in Marketing, Advertising, Business, or a related field (Master’s preferred but not required).
2. 5+ years of experience in programmatic ad operations, with a strong focus on CTV and video advertising.
3. Deep knowledge of programmatic platforms (e.g., The Trade Desk, Google DV360, Magnite, FreeWheel, Xandr, PubMatic, SpotX).
4. Experience managing CTV inventory and programmatic ad deals (PMP, PG, Open Auction).
5. Strong understanding of ad-serving technologies, VAST/VPAID, and header bidding for video.
6. Proficiency in data analysis tools and the ability to interpret and act on campaign performance metrics.
7. Familiarity with privacy laws and compliance frameworks governing digital advertising.
8. Strong organizational and communication skills, with the ability to manage multiple projects and stakeholders simultaneously.
9. Ability to work in a fast-paced, evolving environment and proactively solve complex operational challenges.

Life @ Xperi:

At Xperi, we value People, Customers, Performance and Innovation. We are dedicated to creating a workplace where all employees have a voice and sense of belonging, feel safe and valued, and are acknowledge for how their unique differences contribute to organizational culture and business outcomes.

Our employees and their families are important to us, and our comprehensive pay, stock and benefits programs reflect that. Xperi supports personal well-being, builds financial security and enables employees to share in our collective success.

Rewards include:

• Competitive compensation (salary, equity and bonuses) and comprehensive benefits designed to foster work-life balance, care for your health, protect your finances and help you save and invest for the future.
• Generous paid time away from work, including flexible time off, holidays and sick time, health and wellness initiatives, and a charitable match program to help you give back to your community.
• Great perks, which vary by location and be site-specific: employee discounts, transportation reimbursements, and fitness facilities.
• A flexible, hybrid work environment combining the best of in-office collaboration and community-building along with the benefits of working from home.

The estimated base salary range for this full-time position is $116,123- $153,863 plus bonus, equity and benefits, and can vary if outside of this location. Our salary ranges are determined by role, level and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, competencies, experience, market demands, internal parity, and relevant education or training. Your recruiter can share more about the specific salary range and perks and benefits for your location during the hiring process.