Sr. Manager, Product Marketing Manager - Public Sector

NextGenEnergyJobs; Northern (KY); Hybrid; USD 119,000 - 210,000; Full time

Job summary

Samsara is seeking a Sr. Manager, Product Marketing Manager - Public Sector to lead government-specific narrative, positioning, and enablement. You will own government buyer messaging and drive cross-functional programs from concept to scale, with a focus on FedRAMP and related frameworks.

The role is remote for U.S. candidates, ideally in or near Washington, D.C., or aligned with Eastern time hours. You will mentor a PMM team, partner across functions, and craft artifacts to win in federal,

Qualifications

• 7+ years of product marketing or go-to-market experience, with public sector focus.
• Knowledge of FedRAMP and related compliance frameworks; translate into guidance.
• Ability to own strategic programs from conception to completion and influence partners.
• Exceptional written and verbal communication for diverse audiences.
• Bachelor's degree or equivalent practical experience.
• Direct report or small team management experience preferred.
• Experience supporting FedRAMP/StateRAMP/GovRAMP authorizations and public sector buyers.
• Established relationships within public sector ecosystems and go-to-market motion creation.

Responsibilities

• Own public sector positioning and messaging for federal, state, local, and education segments.
• Build federal go-to-market foundations with cross-functional partners.
• Translate compliance into a sales advantage and inform timing and strategy.
• Drive launches for public sector, tailoring messaging to agency use cases and procurement realities.
• Enable sales and channel teams with battlecards and RFP/RFI content.
• Support competitive intelligence and translate insights into differentiated messaging.
• Represent Samsara at public sector events with content and thought leadership.

Skills

Product marketing

FedRAMP knowledge

Cross-functional leadership

Communication skills

Education

Bachelor's degree or equivalent

Job description

Sr. Manager, Product Marketing Manager - Public Sector

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams.

Key Responsibilities

• Samsara's Connected Operations platform helps organizations that depend on physical operations — fleets, construction, utilities, public works, and first responders — run safer, more efficiently, and more sustainably.
• We're looking for a Sr. Manager, Product Marketing Manager, Public Sector to own the narrative, positioning, and enablement that will define how Samsara wins in government. You'll be the team's expert on how public sector buyers evaluate technology — from the contract vehicles they procure through, to the compliance bar they hold vendors to, to the mission outcomes they're ultimately accountable for.
• This is a strategic, cross-functional role for someone who already understands government and frameworks like FedRAMP and StateRAMP/GovRAMP. The ideal candidate is someone who wants to build a public sector product marketing motion, not just execute inside one that already exists.
• This is a remote position open to candidates based in the U.S. We prefer candidates based in or near Washington, D.C., or those able to work Eastern time zone hours.
• Lead as a player-coach: Manage a direct report while helping build the public sector PMM team's foundation — sharing in the strategic work, coaching for growth, and creating the frameworks that enable the function to scale.
• Own public sector positioning and messaging: Develop and evolve Samsara's core narrative for government buyers across federal, state, local, and education segments — grounded in mission outcomes rather than generic product benefits
• Build Samsara's federal go-to-market foundation: Partner cross-functionally to define how Samsara approaches the federal market, including messaging and enablement that reflect our compliance roadmap as it evolves
• Translate compliance into a sales advantage: Understand the FedRAMP authorization process and impact levels — deeply enough to explain it clearly to sales teams and prospects, and to inform internal conversations about authorization strategy and timing
• Drive product and platform launches for public sector: Localize Samsara's launches for a government audience, ensuring messaging reflects agency use cases, procurement realities, and compliance considerations
• Enable sales and channel teams: Build battlecards, objection-handling guides, RFP/RFI response content, and compliance-focused sales collateral that helps account teams and channel partners win competitive government deals
• Support competitive intelligence for public sector: Track how competitors position themselves to government buyers, and translate that intelligence into differentiated Samsara messaging and sales guidance
• Represent Samsara at public sector events and forums: Support flagship industry events and partner conferences with content, speaking support, and thought leadership

Requirements

• 7+ years of product marketing (or closely related go-to-market) experience, with a meaningful portion of that focused on public sector / government technology marketing (B2G)
• Working knowledge of the FedRAMP authorization process, and general familiarity with adjacent compliance frameworks (e.g., StateRAMP/GovRAMP, NIST 800-53), with the ability to translate them into clear guidance for internal teams
• Proven ability to independently own strategic programs from conception to completion, and to influence cross-functional partners without direct authority
• Exceptional written and verbal communication skills — able to translate complex topics into clear, compelling narratives for technical and non-technical audiences alike
• Bachelor's degree or equivalent practical experience
• Experience managing a direct report or small team is strongly preferred
• Direct experience supporting a company through a FedRAMP or StateRAMP/GovRAMP authorization process
• Experience marketing connected devices, hardware-enabled, or physical-operations software platforms
• Prior experience in government or a public sector-focused vendor or agency role
• Established relationships within the Carahsoft ecosystem or with other public sector aggregators/resellers
• Experience building a public sector or new-market go-to-market motion from scratch — including positioning frameworks and playbooks designed to scale beyond your own work
• The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below.
• $119,297.50
• —
• $210,000 USD
• At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time.
• Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here.