Sr Manager, Product Marketing, Growth & LCM

Bio-Rad Laboratories; Hercules (CA); On-site; USD 157,000 - 210,000; Full time

Job summary

Bio-Rad Laboratories in Hercules, CA seeks a Senior Global Product Marketing Manager to drive product-line growth from launch through obsolescence. You will translate segment strategy into product plans, pricing, and competitive responses, partnering with Market Access, Scientific Affairs, Regional Marketing, Commercial, and Supply Chain under senior leadership.

We expect 6+ years in diagnostics/biotech, with a proven global product marketing track record and experience marketing integrated

Qualifications

• 6+ years in diagnostics/biotech/med-devices, including sales and regional marketing.
• Proven track record in global product marketing within clinical immunology/IVD.
• Experience marketing an integrated portfolio of systems, software, and assays.
• Ability to shape portfolio direction with market and competitive analysis, segmentation, and multi-year Roadmap planning.

Responsibilities

• Translate segment strategy into product-line plans and commercial inputs for Regions and Commercial.
• Execute on-market lifecycle, sustaining prioritization and CAPA to protect customer experience and profitability.
• Monitor product performance (quality signals, complaints, cost-to-serve, usage, mix) and advise on sustaining prioritization and obsolescence.
• Partner with Scientific Affairs, Market Access, and Regional Marketing to shape value propositions and messaging grounded in clinical evidence.

Skills

Global product marketing

Diagnostics/biotech industry

Sales & regional marketing

Lifecycle management

Education

Master’s or Ph.D. in related field

Job description

The Senior Global Product Marketing Manager drives product-line growth and lifecycle management for a single assigned product line or defined sub-segment—from launch through on-market support to obsolescence. The role translates segment strategy into product-line plans and commercial inputs (market assessment, segmentation, growth projections, marketing plans, positioning, pricing, and competitive response), partnering with Market Access, Scientific Affairs, Regional Marketing, Commercial, and Supply Chain, under the direction of a Director/Senior Director.

How You’ll Make An Impact

• Portfolio growth strategy & initiatives: Contribute to product-line and long-range planning, growth projections, and marketing growth plans for the assigned line. Translate segment strategy into guidance, opportunity data, and tools for Regions and Commercial.
• On-Market Lifecycle, sustaining prioritization & CAPA: Execute phase-in/phase-out and obsolescence recommendations for the assigned product line to protect the customer experience and improve productivity and profitability. Monitor product performance (quality signals, complaints, cost-to-serve, usage, and mix) to recommend sustaining prioritization (including assay obsolescence and migration), contribute to CAPA, and develop customer communications.
• Market research & opportunity assessment: Maintain voice-of-customer (VOC), TAM/SAM, payer and clinical trends, technology developments, and competitive intelligence for the assigned line. Contribute inputs that shape the product-line roadmap and growth opportunities, while flagging risks across assigned systems, assays, quality controls, and informatics.
• Positioning & evidence inputs: Partner with Scientific Affairs, Market Access, and Regional Marketing to shape value propositions and messaging for the assigned line, grounded in clinical evidence and customer language.
• Positioning & evidence inputs: Partner with Scientific Affairs, Market Access, and Regional Marketing to shape value propositions and messaging for the assigned line, grounded in clinical evidence and customer language.

What You Bring

• Education: Advanced, Master’s degree or PH.D. or equivalent in related field. Advanced degree (e.g., MS, MPH, MBA or similar) is desirable
• Work Experience: Typically 6+ years in diagnostics/biotech/med-devices, including sales and regional marketing experience.
• Proven track record in global product marketing within the clinical immunology / in vitro diagnostics (IVD) industry, spanning autoimmune and/or infectious disease. Demonstrated success developing and executing commercial strategies across diverse global markets to accelerate growth.
• Experience marketing an integrated solutions portfolio of systems, software, and assays. Able to state a clear value proposition built on laboratory automation, workflow efficiency, connectivity, and total cost of ownership to strengthen portfolio competitiveness.
• Ability to shape portfolio direction, including market and competitive analysis, segmentation, lifecycle management, and multi-year roadmap planning aligned with business strategies.

Location

This position must be based in Hercules, CA and requires the employee to be located within commuting distance of the office.

Total Rewards Package

At Bio-Rad, we’re empowered by our purpose and recognize that our employees are as well. That’s why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle.

Benefits

We’re proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG’s), and more!

Compensation

The estimated base salary range for this position is $157,400 to $210,000 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.

Who We Are

For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.

EEO Statement

Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.

Agency Non-Solicitation

Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

Legal Entity

Legal Entity: (USA_1000)Bio-Rad Laboratories, Inc.