Senior Manager, Quality Systems Product Marketing Growth & LCM

Bio-Rad Laboratories; Irvine (CA); In loco; USD 157.000 - 216.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive medical plans

Stock purchase program

Paid parental leave

401k + profit sharing

Education benefits

Descrizione del lavoro

Bio-Rad Laboratories in Irvine, CA is seeking a senior marketer to lead franchise growth and lifecycle management across multiple product lines. You will synthesize VOC, market trends, and competitive intelligence to shape product-line roadmaps and compelling value propositions grounded in clinical evidence.

The role requires 8+ years in diagnostics/biotech/med-devices with regional marketing and a proven LCM track record.

Competenze

• Bachelor’s degree in Marketing or equivalent.
• 8+ years in diagnostics/biotech/med-devices, including sales and regional marketing.
• Advanced knowledge of marketing methodologies, concepts, practices, and procedures.
• Able to translate segment and franchise strategy into concrete product-line plans and measurable objectives.
• Able to collect and interpret VOC, competitive information, and usage data.

Mansioni

• Lead franchise growth strategy and long-range planning across product family.
• Own phase-in/phase-out and obsolescence decisions to protect customer experience and profitability.
• Synthesize VOC, TAM/SAM, payer trends, and competitive intelligence into market assessments.
• Shape value propositions and messaging with clinical evidence and customer language.
• Track revenue, margins, adoption, and KPIs using dashboards to inform stakeholders.

Conoscenze

Marketing strategy

Portfolio management

Market research

Cross-functional leadership

Formazione

Bachelor’s degree in Marketing

MBA/advanced degree desirable

Descrizione del lavoro

Location:

This position must be based in Irvine, California and requires the employee to be located within commuting distance of the office.

How You'll Make An Impact

• Franchise Portfolio growth strategy & initiatives: Lead franchise and long-range planning, growth projections, and marketing growth plans across the product family. Set growth-plan direction that Regional Marketing and Commercial teams execute against.
• On-Market Lifecycle, sustaining prioritization & CAPA: Own phase-in/phase-out and obsolescence decisions across multiple product lines simultaneously to protect the customer experience and improve portfolio productivity and profitability, and define priorities for geographic expansion. Monitor product performance (quality signals, complaints, cost-to-serve, usage, and mix) to recommend sustaining prioritization (including assay obsolescence and migration), contribute to CAPA, and develop customer communications.
• Market research & opportunity assessment: Maintain voice-of-customer (VOC), TAM/SAM, payer and clinical trends, technology developments, evolving clinical practice/guidelines, and competitive intelligence. Synthesize these into market assessments, customer segmentation (including share/Mekko analyses), and competitor strategies that shape segment strategy, product-line roadmaps, growth opportunities (including IVD partnerships), and rationalization options, while flagging risks across assigned systems, assays, quality controls, and informatics.
• Positioning & evidence inputs: Partner with Scientific Affairs, Market Access, and Regional Marketing to shape value propositions and messaging grounded in clinical evidence and customer language, positioning the product within the segment strategy and competitive landscape and informing evidence plans.
• Performance reporting & franchise KPIs: Use dashboards to track revenue, mix, margins, adoption, and other indicators, and provide insights and corrective-action recommendations to key stakeholders.

What You Bring

• Bachelor’s degree or equivalent in Marketing. Advanced degree (e.g., MS, MPH, MBA or similar) is desirable.
• 8+ years in diagnostics/biotech/med-devices, including sales and regional marketing experience. Held a sales role and experience within regional marketing. Proven record of LCM of a product portfolio in a matrix environment.
• Advanced knowledge of marketing methodologies, concepts, practices, and procedures.
• Abel to translate segment and franchise strategy into concrete product-line plans, commercial hypotheses, and measurable objectives for assigned products or segments.
• Able to collect and interpret voice-of-customer, competitive information, and usage data to inform requirements and positioning.

Total Rewards Package:

At Bio-Rad, we’re empowered by our purpose and recognize that our employees are as well. That’s why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle.

Benefits:

• competitive medical plans for you and your family
• free HSA funds
• a new fertility offering with stipend
• group life and disability
• paid parental leave
• 401k plus profit sharing
• an employee stock purchase program
• a new upgraded and streamlined mental health platform
• extensive learning and development opportunities
• education benefits
• student debt relief program
• pet insurance
• wellness challenges and support
• paid time off
• Employee Resource Groups (ERG’s)
• and more!

Compensation:

The estimated base salary range for this position is $157,400 - $216,400 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is also eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.

Who We Are:

For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.

EEO Statement:

Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.

Agency Non-Solicitation:

Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

Legal Entity: (USA_1000)Bio-Rad Laboratories, Inc.