Senior Manager, Quality Systems Product Marketing Growth & LCM

Bio-Rad Laboratories; Irvine (CA); On-site; USD 157,000 - 216,000; Full time

Benefits offered by this job

Medical plans

Free HSA funds

Fertility stipend

Life and disability insurance

Parental leave

401k & profit sharing

Employee stock purchase program

Mental health platform

Learning & education benefits

Student debt relief

Pet insurance

Wellness programs

Paid time off

Employee Resource Groups

Job summary

Bio-Rad Laboratories in Irvine, CA, seeks a Sr Manager, Quality Systems Product Marketing Growth & LCM to drive growth across a full product family from launch to obsolescence. The role translates portfolio strategy into product-line plans and commercial inputs across regions with limited oversight.

The candidate partners with Market Access, Scientific Affairs, Regional Marketing, Commercial, and Supply Chain to shape growth plans and manage lifecycle decisions that protect customers and enhance

Qualifications

• Bachelor's degree or equivalent in Marketing; advanced degree desirable.
• 8+ years in diagnostics/biotech/med-devices including sales and regional marketing.
• Proven record of lifecycle management of a product portfolio in a matrix environment.
• Advanced knowledge of marketing methodologies and practices.
• Ability to translate segment and franchise strategy into concrete product-line plans and objectives.
• Ability to collect and interpret VOC, competitive information, and usage data.

Responsibilities

• Lead franchise growth strategy and long-range planning across the product family.
• Own phase-in/phase-out and obsolescence decisions to protect customer experience and portfolio profitability.
• Monitor product performance and inform sustaining prioritization and migration.
• Synthesize VOC, TAM/SAM, payer trends, and competitive intelligence into market assessments.
• Shape value propositions and messaging with clinical evidence and customer language.
• Track revenue, mix, margins, adoption, and other KPIs with dashboards and insights.

Skills

Marketing strategy

Lifecycle management

Regional marketing

Sales experience

VOC/market research

Cross-functional collaboration

Education

Bachelors in Marketing

MS/MBA desirable

Job description

The Sr Manager, Quality Systems Product Marketing Growth & LCM, drives product-line growth and lifecycle management for a full product family or multiple related products/segments-from launch through on-market support to obsolescence. The role translates portfolio and segment strategy into product-line plans and commercial inputs (market assessment, segmentation, growth projections, marketing plans, positioning, pricing, and competitive response), partnering with Market Access, Scientific Affairs, Regional Marketing, Commercial, and Supply Chain, operating with limited oversight across multiple regions.

Location: This position must be based in Irvine, California and requires the employee to be located within commuting distance of the office.

How You'll Make An Impact:

• Franchise Portfolio growth strategy & initiatives: Lead franchise and long-range planning, growth projections, and marketing growth plans across the product family. Set growth-plan direction that Regional Marketing and Commercial teams execute against.
• On-Market Lifecycle, sustaining prioritization & CAPA: Own phase-in/phase-out and obsolescence decisions across multiple product lines simultaneously to protect the customer experience and improve portfolio productivity and profitability, and define priorities for geographic expansion. Monitor product performance (quality signals, complaints, cost-to-serve, usage, and mix) to recommend sustaining prioritization (including assay obsolescence and migration), contribute to CAPA, and develop customer communications.
• Market research & opportunity assessment: Maintain voice-of-customer (VOC), TAM/SAM, payer and clinical trends, technology developments, evolving clinical practice/guidelines, and competitive intelligence. Synthesize these into market assessments, customer segmentation (including share/Mekko analyses), and competitor strategies that shape segment strategy, product-line roadmaps, growth opportunities (including IVD partnerships), and rationalization options, while flagging risks across assigned systems, assays, quality controls, and informatics.
• Positioning & evidence inputs: Partner with Scientific Affairs, Market Access, and Regional Marketing to shape value propositions and messaging grounded in clinical evidence and customer language, positioning the product within the segment strategy and competitive landscape and informing evidence plans.
• Performance reporting & franchise KPIs: Use dashboards to track revenue, mix, margins, adoption, and other indicators, and provide insights and corrective-action recommendations to key stakeholders.

What You Bring:

• Bachelor's degree or equivalent in Marketing. Advanced degree (e.g., MS, MPH, MBA or similar) is desirable.
• 8+ years in diagnostics/biotech/med-devices, including sales and regional marketing experience. Held a sales role and experience within regional marketing. Proven record of LCM of a product portfolio in a matrix environment.
• Advanced knowledge of marketing methodologies, concepts, practices, and procedures.
• Able to translate segment and franchise strategy into concrete product-line plans, commercial hypotheses, and measurable objectives for assigned products or segments.
• Able to collect and interpret voice-of-customer, competitive information, and usage data to inform requirements and positioning.

Total Rewards Package:

At Bio-Rad, we're empowered by our purpose and recognize that our employees are as well. That's why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee's work and life cycle.

Benefits:

We're proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG's), and more!

Compensation:

The estimated base salary range for this position is $157,400 - $216,400 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is also eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.

Who We Are:

For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.

EEO Statement:

Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.