Sr Manager Product Marketing

General Motors; Seattle (WA); On-site; USD 150,000 - 210,000; Full time

Job summary

Applied Materials is seeking a senior professional with a strong background in Advanced Packaging to drive business and marketing plans, assess competitive landscapes, and shape pricing and product messaging.

The role collaborates with Engineering, Manufacturing and Sales to launch new products and improve existing ones, while guiding field support and strategic partnerships to maximize account penetration and revenue growth.

Qualifications

• Bachelor’s Degree required (field unspecified).
• 10–15 years of experience in related areas as a baseline.

Responsibilities

• Develops broad business & marketing plans to drive market share and revenue.
• Conducts competitive analyses for Advanced Packaging products.
• Develops pricing strategies and marketing tools for product introductions.
• Collaborates with Engineering, Manufacturing and Sales to develop new products and communicate market needs.
• Manages field support to optimize account opportunities and partnerships.

Skills

Semiconductor equipment knowledge

Exposure/metrology/inspection

Education

Bachelor’s Degree

MS/PhD

Job description

Key Responsibilities

• Develops broad and comprehensive business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share.
• Conducts broad and comprehensive competitive analysis for specific products or product lines in Advanced Packaging.
• Applies broad and comprehensive knowledge to establish pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions.
• Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements.
• Manages the Field support to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration.

Functional Knowledge

Technical knowledge in the physics and the operation principles in semiconductor equipment related to exposure, metrology and inspection.

Business Expertise

Applies in-depth understanding of how own discipline integrates within the segment/function in Advanced Packaging.

Back-end packaging or front-end fab process hand‑on industrial experience for >5-8 years, PDK design experience a plus.

Leadership

Collaborative team work to facilitate the success cross-functional matrix.

Problem Solving

Identifies and resolves complex technical, operational and organizational problems.

Independent in customer communication, problem solving, product messaging in value differentiation, use case development, and competitive scorecards.

Impact

Impacts the business results of a team or area by supporting and funding of projects, products, services and/or technologies and developing policies and plans.

Guided by business unit, department or sub-functional business plans.

Interpersonal Skills

Influences others internally and externally, including senior management.

Position requires understanding of Applied Materials global Standards of Business Conduct and compliance with these standards at all times. This includes demonstrating the highest level of ethical conduct reflecting Applied Materials' core values.

Language

Fluence in Japanese a plus.

Education

MS or PhD.

Qualifications and Experience

• Education: Bachelor’s Degree
• Years of Experience: 10 - 15 Years

Additional Information

• Time Type: Full time
• Employee Type: Assignee / Regular
• Travel: Relocation Eligible: No

Equal Opportunity Statement

Applied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.