Sr Manager, Product Marketing

PayPal; New York (NY); On-site; USD 144,000 - 213,000; Full time

Benefits offered by this job

Healthcare coverage

Flexible hybrid work model

Job summary

PayPal is seeking a Senior Product Marketing Manager in New York City to shape the future of commerce by leading marketing for our agentic commerce, crypto and stablecoin, and biometric capabilities. This high-impact role blends AI-powered commerce, identity, and go-to-market execution to deliver meaningful value for merchants and customers.

You will translate insights into strategy, craft compelling positioning, and drive launches across product, sales, and regional teams to accelerate adoption

Qualifications

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Responsibilities

• Partner with Product, Marketing, and Sales teams to drive the commercial success of PayPal’s agentic commerce, crypto and stablecoin, and biometric capabilities.
• Champion customer needs to ensure emerging technologies address meaningful business problems and deliver clear value for merchants, partners, and their customers.
• Develop and execute go-to-market plans for new products, capabilities, use cases, and market expansions.
• Build a deep understanding of customer needs, markets, competitors, emerging technologies and use cases, and relevant regulatory landscapes to inform strategy.
• Collaborate with client-facing teams to gather customer and partner feedback and refine product strategy, positioning, and go-to-market priorities.
• Identify and prioritize high-value use cases for agentic commerce, AI-powered shopping and payments, digital assets, stablecoins, and biometric experiences.
• Develop differentiated positioning, messaging, and value propositions that translate complex and emerging technologies into clear, compelling business value.
• Lead the prioritization and execution of marketing programs that build category awareness, increase adoption, and support growth.
• Monitor product performance, market developments, and customer feedback to identify opportunities for growth and optimization.
• Drive commercial readiness through customer narratives, sales enablement, competitive intelligence, thought leadership, and cross-channel launch strategies.

Skills

Product marketing

Product management

Management consulting

Analytical thinking

Storytelling

Education

Bachelor's degree

Job description

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other.

We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We are seeking a Senior Product Marketing Manager to help shape the future of commerce at PayPal, leading product marketing across some of our most innovative and rapidly evolving capabilities, including agentic commerce, crypto and stablecoins, and biometrics.

This is a high-impact role at the intersection of AI-powered commerce, emerging financial infrastructure, identity, and go-to-market execution. You’ll help define how innovations such as AI agents, digital assets, and biometric experiences create meaningful value for merchants, partners, and their customers.

You’ll translate customer and market insights into strategy, craft positioning that sets us apart, and drive launches that fuel adoption and growth. You’ll partner closely with Product, Sales, Marketing, Legal, Compliance, and regional teams to bring these emerging capabilities to market and help define PayPal’s role in the next generation of commerce.

Job Description:

Essential Responsibilities:

• Partner with Product, Marketing, and Sales teams to drive product commercial success
• Champion customer needs to ensure products address key pain points and deliver value
• Develop and execute go-to-market plans for new product launches and feature updates
• Build a deep understanding of markets, competitors, and regulatory landscapes to inform strategy
• Collaborate with client-facing teams to gather customer feedback and refine product positioning
• Support the launch of new markets and offers by coordinating with global and regional teams
• Lead the prioritization and execution of marketing campaigns to increase adoption and market share
• Provide expertise on product capabilities, value propositions, and best use cases
• Monitor product performance metrics and identify opportunities for growth and optimization
• Drive commercial readiness by developing positioning, messaging, and cross-channel launch strategies

Minimum Qualifications:

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications:

Your day-to-day:

• Partner with Product, Marketing, and Sales teams to drive the commercial success of PayPal’s agentic commerce, crypto and stablecoin, and biometric capabilities.
• Champion customer needs to ensure emerging technologies address meaningful business problems and deliver clear value for merchants, partners, and their customers.
• Develop and execute go-to-market plans for new products, capabilities, use cases, and market expansions.
• Build a deep understanding of customer needs, markets, competitors, emerging technologies and use cases, and relevant regulatory landscapes to inform strategy.
• Collaborate with client-facing teams to gather customer and partner feedback and refine product strategy, positioning, and go-to-market priorities.
• Identify and prioritize high-value use cases for agentic commerce, AI-powered shopping and payments, digital assets, stablecoins, and biometric experiences.
• Develop differentiated positioning, messaging, and value propositions that translate complex and emerging technologies into clear, compelling business value.
• Lead the prioritization and execution of marketing programs that build category awareness, increase adoption, and support growth.
• Monitor product performance, market developments, and customer feedback to identify opportunities for growth and optimization.
• Drive commercial readiness through customer narratives, sales enablement, competitive intelligence, thought leadership, and cross-channel launch strategies.

Additional Responsibilities:

Strategy

• Serve as the voice of the customer, translating insights from customers, partners, Sales, and the market into actionable recommendations for Product teams.
• Partner with Product teams to define compelling value propositions and shape product and business decisions across emerging areas such as agentic commerce, digital assets, and identity.

Go-To-Market

• Lead global go-to-market strategy for launches and enhancements across PayPal’s agentic commerce, crypto and stablecoin, and biometric capabilities.
• Partner with Sales and Marketing to create compelling narratives, build category understanding, scale enablement, and drive customer adoption.

Cross-Functional & Leadership

• Collaborate across Product, Sales, Marketing, Legal, Compliance, and regional teams to ensure consistent positioning and effective execution.
• Influence senior stakeholders and lead complex initiatives in fast-moving categories where technology, customer expectations, competitive dynamics, and regulation are rapidly evolving.

Preferred Qualifications

• 6+ years of product marketing, product management, management consulting, or related experience in payments, fintech, AI, crypto, SaaS, or enterprise technology (B2B SaaS).
• Proven track record of shaping product strategy and driving successful product launches in a global, cross-functional environment.
• Strong analytical and customer orientation, with the ability to translate data, customer insights, and market developments into strategy and execution.
• Excellent storyteller, with experience simplifying complex technologies and crafting clear, compelling narratives for business and executive audiences.
• Experience or strong knowledge in one or more relevant emerging technology areas — including agentic AI or agentic commerce, AI-powered shopping and payments, crypto, blockchain, stablecoins, digital identity, authentication, or biometrics — strongly preferred. Deep fintech, payments, or enterprise technology expertise combined with the ability to quickly develop subject‑matter expertise may also be considered.

Subsidiary:

PayPal

Travel Percent:

0

The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

Primary Location : Pay Range:

New York City, New York: ($143,500.00 - $212,850.00 Annually)

Additional Location(s) : Pay Range:

No other locations are assigned to this requisition currently.

Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [e-mail].

Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates.

Notice to Applicants and Employees who reside within New York City.