Sr. Manager, Product Communications

Whatnot; Los Angeles, New York, San Francisco (CA, NY, CA); Remote; USD 170,000 - 200,000; Full time

Job summary

Whatnot, a leading livestream shopping platform, is seeking a Senior Communications Manager to lead product communications and enhance brand credibility. The role involves developing strategies to showcase product innovations, drive media engagement, and establish Whatnot as a leader in the future of commerce.

Benefits

Health Insurance: Medical, Dental, Vision

Work From Home Support

401(k) Retirement Plan

Dogfooding Budget

16 Weeks Paid Parental Leave

Qualifications

• 7+ years of experience in public relations and product communications.
• Proven success in shaping product stories and securing media coverage.
• Experience in high-growth startups or marketplace platforms is a plus.

Responsibilities

• Lead strategy for showcasing Whatnot’s product innovation.
• Develop strategic communication and PR initiatives.
• Cultivate relationships with reporters to enhance media coverage.

Skills

Public Relations

Media Relations

Storytelling

Strategic Project Management

Cross-Functional Collaboration

Job description

Join the Future of Commerce with Whatnot!

Whatnot is the largest livestream shopping platform in North America and Europe for buying, selling, and discovering the things you love. We’re redefining e-commerce by blending community, shopping, and entertainment into a unique experience. As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Ireland, Poland, and Germany, we’re building the future of online marketplaces—together.

From fashion, beauty, and electronics to collectibles like trading cards, comic books, and even live plants, our live auctions have something for everyone.

And we’re just getting started! As one of the fastest-growing marketplaces, we’re looking for bold, forward-thinking problem solvers across all functions. Check out the latest Whatnot updates on our news and engineering blogs, and join us to turn your passion into a business and bring people together through commerce.

The Communications team at Whatnot works across all areas to raise awareness within our community and shape our company’s reputation. We’re hiring an experienced Senior Communications Manager to lead product communications and support broader consumer and corporate communications.

As Senior Manager, Product Communications, you will craft and execute strategies to showcase Whatnot’s product innovation and establish us as a leader in the future of commerce. You’ll develop compelling narratives, drive media engagement, and communicate directly with our seller community to highlight how our tools fuel growth and success. Your efforts will enhance external perceptions, strengthen brand credibility, and position our technology at the forefront of the live shopping evolution.

Responsibilities

1. Lead Product Communications & Drive Adoption – Own the strategy for showcasing Whatnot’s product innovation and features. Craft messaging that resonates with sellers, buyers, and industry stakeholders. Collaborate with Product, Community, and Account Management teams to promote tools that help sellers grow their businesses.
2. Strategically Communicate Product Evolution – Stay aligned with the product roadmap to identify key communication opportunities. Develop strategic communication and PR initiatives to highlight how our evolving tools enhance the live shopping experience.
3. Drive Media Relations & Thought Leadership – Cultivate relationships with key reporters in tech and commerce. Develop pitch angles, secure impactful coverage, and craft narratives that position Whatnot as a leader in live shopping and seller success.

Team members in this role should be within commuting distance of our hubs in Los Angeles, San Francisco, or New York City.

At Whatnot, we embody a growth mindset and high-impact drive, which are essential to our success.

Requirements include 7+ years of experience in public relations, corporate, and product communications, with proven success in shaping product stories, media relations, storytelling, strategic project management, and cross-functional collaboration. Experience in a high-growth startup, marketplace, or creator-focused platform is a plus.

Compensation ranges from $170,000 to $200,000 annually, plus benefits and equity. Final salary depends on factors like level, experience, skills, and expertise.

Benefits

• Health Insurance: Medical, Dental, Vision
• Work From Home Support: Home office setup allowance, monthly cellphone and internet allowance
• Retirement: 401(k) in the US (up to 4% match), international pension plans
• Dogfooding Budget: All Whatnot employees are encouraged to use our platform as buyers and sellers to understand our product deeply
• Parental Leave: 16 weeks paid parental leave plus a one-month gradual return to work (subject to country-specific policies)

Whatnot is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability, or any other protected status. We believe a diverse workforce enhances our work and culture.

Application Process

To apply, please fill out the required fields including your name, contact info, resume, LinkedIn profile, and answer questions about your location, work authorization, experience, and demographics. We look forward to your application!