Assoc. Director, Omni Shopper Marketing/eCommerce - National Accounts

Johnsonville; Charlotte (NC); On-site; USD 144,000 - 195,000; Full time

Benefits offered by this job

401k match

Health benefits

Paid time off

Job summary

Johnsonville seeks an Associate Director to lead Omni Shopper Marketing and eCommerce across our largest national accounts, including Walmart, Kroger, and Target. You will shape growth strategies, retail media investments, and digital shelf excellence while coaching a high-performing team and aligning with Sales, Marketing, Category Leadership, and RGM.

You will build strong customer partnerships, drive KPI results, and expand capabilities across National Accounts.

Qualifications

• 3+ years in eCommerce Sales, Retail Media, and/or Shopper Marketing.
• Experience with national mass/grocery retailers (Walmart, Target, Kroger, etc.).
• Strong partnerships with HQ-level decision-makers and cross-functional teams.

Responsibilities

• Lead Omni Shopper Marketing & ecommerce for national accounts.
• Strengthen relationships with customers through strategic alignment on growth plans.
• Develop and execute omni-channel strategies and investments.
• Oversee eCommerce content strategy and digital shelf optimization.
• Deliver KPI-driven marketing and expand activations across accounts.
• Own Retail Media strategy and execution at national accounts.
• Foster cross-functional collaboration with Sales, Marketing and RGM.
• Mentor team members and recruit for succession planning.

Skills

Retail merchandising

Shopper marketing

Omni-channel activation

eCommerce fundamentals

Partnership building

Communication skills

Data-driven decisions

Office tools (Excel/PowerPoint)

Tools

Circana/IRI data

Excel

PowerPoint

Job description

Career Opportunities: Assoc. Director, Omni Shopper Marketing/eCommerce - National Accounts (54094)

Johnsonville products are available in traditional grocery retailers, convenience stores, restaurants and stadiums in more than 45 countries worldwide. That’s why we rely on experienced and dedicated sales professionals to ensure our customers receive the products they need and want, and that those customers’ consumers are satisfied. As a member of our sales team, you’ll work closely with Johnsonville’s marketing and category management teams to develop and deliver consumer insights and category reviews that help our customers succeed. You’ll also work with our broker partners to ensure sales strategies are fully and effectively executed, from headquarters to retail stores.

Position Overview

Lead Johnsonville’s Omni Shopper Marketing & eCommerce business across our largest national customers, including Walmart, Kroger, Albertsons, Target, and Ahold Delhaize. In this influential leadership role, you’ll shape omnichannel growth strategies, retail media investments, digital shelf excellence, and shopper activation plans that accelerate business results. You’ll build strong customer partnerships, develop and coach a high-performing team, and collaborate across Sales, Marketing, Category Leadership, and Revenue Growth Management to unlock growth opportunities and create winning experiences for shoppers and customers alike.

Responsibilities

• Lead and develop a best-in-class Omni Shopper Marketing & ecommerce team supporting Walmart, Kroger, Albertsons, Target & Ahold Delhaze
• Strengthen customer relationships through strategic alignment on growth plans
• Develop the strategic plan, activation, allocation, and optimization of Omni Channel strategy and investments across National Accounts
• Oversee eCommerce content strategy and execution, including digital shelf optimization and syndication across National Accounts
• Deliver eCommerce & Omni Shopper marketing KPI’s while expanding capabilities & activations across National Accounts
• Own Retail Media strategy and execution at National Accounts
• Build and maintain cross-functional relationships with departments that influence the sales organization’s success, including Field Sales, Sales Strategy, Marketing, Category Leadership, RGM, and others.
• Coach and empower Syndication and content member to take calculated risks and create an environment focused on learning and growth.
• Recruit and develop to support succession planning and the long-term health of the sales organization

Experience

• 3+ years of experience in eCommerce Sales, Retail Media, and/or Shopper Marketing required
• Consumer packaged goods sales experience in the retail grocery industry, strongly preferred
• Experience working with national mass/grocery (Walmart, Target, Kroger, Amazon etc) retailers, Strongly preferred

Skills

• Knowledge of retail merchandising, shopper marketing, promotional planning, and omnichannel activation strategies
• Understanding of eCommerce fundamentals, including digital shelf optimization, retail media, retailer digital marketing, and last-mile grocery delivery platforms
• Proven ability to build and strengthen partnerships with customers and key decision-makers to deliver mutual growth; including strategic decision-makers at the headquarters level
• Track record of driving business results through strategic planning and customer collaboration
• Strong communication, presentation, influencing, and relationship-building skills, with the ability to effectively engage customers and cross-functional teams
• Self-starter who thrives in a fast-paced environment, embraces change, and brings innovative ideas and solutions to the business
• Experience leveraging syndicated data, shopper insights, and performance analytics (e.g., Circana/IRI, consumer insights, or similar tools) to inform business decisions
• Proficiency with Microsoft Office Suite, including Excel and PowerPoint, to analyze data and communicate insights effectively

Other Requirements

• Travel approximately 10-20% of the time

Benefits and Compensation

$144,266 - $194,511 per year and potential for a monthly bonus and 401k with a company match. Members also have access to terrific benefits including affordable medical, dental and vision coverage; flexible spending accounts; disability and life insurance; and fertility and adoption assistance. Johnsonville also offers competitive paid time off, including paid parental time off! Exact compensation may vary based on skills, experience, and location.

Applicants must be eligible to work in the country where this job is located, without requiring sponsorship now or in the future.

About our Company

Since 1945, our family-owned band of sausage-makers has invented better ways to make, eat and prepare crave-able sausage. Today, we are 4,000+ Members strong. We sell our famous sausage in all 50 United States and more than 40 countries. We have a culture built on the idea that if we make developing your talents our top priority, great business results will follow naturally. We call it The Johnsonville Way. It has been our secret sauce for decades, and we hope you get to experience it for yourself!

Johnsonville is an equal opportunity employer, including Vet/Disability.

We embrace the principles of Equal Opportunity Employment and do not discriminate on the basis of any protected characteristic, including protected veteran and disability status.