Sr Manager, National Event Tourism Programs

Topgolf; United States; Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Free Play & 1/2 price food

Job summary

Topgolf is seeking a Sr. Manager of National Tourism Sales Programs to lead a national strategy across our venue portfolio, collaborating with DMOs, CVBs, and tour operators to position Topgolf as a premier event destination and drive multi-year partnerships.

This remote role requires 7+ years in tourism event sales, strong leadership, and proven ability to negotiate contracts, manage pipelines in Salesforce, and partner with venue sales teams to grow revenue.

Qualifications

• 7+ years of tourism event sales experience in hospitality, entertainment, and/or sports.
• 2+ years in a people management role with proven team leadership.
• Strong communication with guests, teammates and management.
• Advanced proficiency in Excel, Word, PowerPoint, and Salesforce.
• Able to multi-task in a fast-paced environment and adapt to changes.

Responsibilities

• Implement strategic business plan and Tour operator packages to grow the Tourism portfolio and launch new Tour & Travel programs.
• Negotiate annual contracts with senior executives, top decision makers, tour operators, and sponsors.
• Own and drive revenue targets for the venue’s event tourism portfolio, including new business and retention.
• Identify emerging market opportunities in event tourism, hotels, and youth travel associations to expand Topgolf’s client base.
• Build and manage a robust pipeline using Salesforce with accurate forecasting for senior leadership.
• Establish sales processes and best practices to drive team performance; conduct pipeline reviews.

Skills

Tourism sales

People management

Sales forecasting

Sales pipeline

Excel

Salesforce

Communication

Multitasking

Problem solving

Tools

Salesforce

Microsoft Office

Job description

The Sr. Manager of National Tourism Sales Programs is a senior leader on our national Corporate Sales Team, and responsible for implementing and creating a National Tourism sales strategy across our venue portfolio. You will be responsible for identifying emerging market opportunities in sports tourism, corporate hospitality, and expand the tourism client base across all Topgolf’s nationwide. The Sr. Manager of National Tourism Programs will collaborate with local and national DMOs, CVBs, and tour operators to position Topgolf venues as a premier event destination. This role will also require business development, from prospecting and relationship development through contract negotiation. This position will partner with all venue sales teams to identify revenue growth opportunities, establish best practices, and maintain strong relationships with all strategic tourism partners. The role collaborates cross-functionally with corporate leadershi and event sales teams to deliver customized event solutions and drive long-term revenue growth. As a highly visible position, the Sr. Manager of National Tourism Sales Programs will work closely with internal and external stakeholders to develop multi-year partnerships and enhance the overall event experience. This remote role reports to the Sr. Director of National Events & Programs and is part of the Corporate Sales team based in Dallas.

• Implement strategic business plan and Tour operator packages to grow our Tourism portfolio and launch new Tour & Travel program
• Negotiate annual contracts with senior executives, top decision makers, tour operators, and sponsors
• Own and drive revenue targets for the venue’s event tourism portfolio, with accountability for both new business and account retention
• Identify emerging market opportunities in event tourism, hotels, and student youth travel associations to expand Topgolf’s client base
• Build and manage a robust pipeline using Salesforce while ensuring accurate forecasting and reporting to senior leadership
• Establish sales processes, and best practices that drive consistent team performance; conduct regular pipeline reviews, performance check-ins, and communicate best practices or our venue teams
• Represent Topgolf at industry trade shows, tourism conferences, and represent Topgolf at various networking events to build visibility and generate new business

7+ years of tourism event sales experience; in hospitality, entertainment, and/or sports.

2+ years in people management role, with demonstrated success leading teams.

• Ability to communicate effectively with new guests, repeat guests, co-workers and management
• Strong computer skills, particularly with Excel, Word, PowerPoint, and Salesforce
• Excellent written and verbal communication skills
• Ability to excel and multi-task in a fast-paced environment
• Responds quickly and effectively to changing trends and circumstances; embraces change and welcomes fresh perspectives
• Motivated and driven individual who can positively work with others to achieve all goals
• Ability to develop clear action plans and drive processes with numerous interdependencies
• Strong problem solving skills, analytical capabilities, and collaboration skills.

BENEFITS

• Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify.

View team member benefits here.

ADA

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

EEO Statement

Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.

Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.

Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.