Sr. Manager, Marketing Technology & Operations

Icertis; Reston (VA); On-site; USD 155,000 - 180,000; Full time

Benefits offered by this job

Equity (RSUs)

401(k) match

Generous vacation and PTO

Flexible work environment

Job summary

Icertis is seeking a seasoned Marketing Operations leader to design, build, and optimize the technology stack and AI-driven workflows supporting scalable marketing and revenue operations. You will own day-to-day administration of Marketo and Salesforce, enablement for teams, and maintenance of the MarTech stack with AI-first mindset.

Collaboration spans Marketing, Inside Sales, and Revenue Ops. You will implement automated data architectures, improve lead lifecycle processes, and pilot new AI

Qualifications

• 7+ years in Marketing Operations/Marketing Automation with deep hands-on Marketo administration (program/channel setup, smart campaigns, tokens, schemas, forms, landing pages, email templating, assets, MSI), plus Salesforce experience.

Responsibilities

• Administer, configure, and optimize marketing technology platforms like MAP & CRM systems, data lake, web, ABM, sales engagement, paid media, intent, and analytics solutions.
• Manage integrations (Marketo-SFDC, form capture, event/webinar, chat, enrichment) with data quality, sync health, and error handling.
• Implement and optimize lead lifecycle processes from acquisition to sales handoff (statuses, routing, dedupe, compliance).
• Design scalable data architectures supporting lead management, customer lifecycle processes, data governance, lead/account scoring, attribution, and reporting.
• Evaluate, implement, and integrate new technologies to support business objectives.
• Document SOPs for campaign build, QA, launches, data hygiene, MarTech documentation, and reporting.
• Instrument KPIs and drive continuous improvement.
• Define standards, operating procedures for systems, automations, integrations, and AI solutions. Build automated workflows across lead management, data enrichment, scoring, routing, reporting.
• Develop end-to-end process automations using low-code, no-code, and programmatic solutions.
• Build reusable frameworks and automation templates for efficiency.
• Monitor automation performance and optimize for reliability.
• Ensure compliance with security, privacy, and governance standards.
• Automate repetitive workflows using Zapier/Make, Azure, and LLMs; leverage AI tools for QA and campaign operations.

Skills

Marketing operations

Marketing automation

Marketo administration

Salesforce

Zapier

Azure

LLMs

Tools

Marketo

Salesforce

Zapier

Azure

LLMs

Job description

Job Description

We’re hiring a seasoned professional to design, build, and optimize the technology stack, automations, integrations, and AI-powered workflows that drive scalable business operations. You will own the day-to-day administration, enablement, and maintenance of our marketing technology stack, centered around Marketo and Salesforce. Bringing an AI-first mindset, you’ll apply tools like Zapier, Azure services, and LLMs to reduce manual work, harden processes, and scale execution in partnership with Marketing, Inside Sales, and Revenue Ops teams. This role is core to our priorities around AI-driven campaign orchestration and MarTech and data operations.

Responsibilities

MarTech Strategy & Administration

• Administer, configure, and optimize marketing technology platforms like MAP & CRM systems, data lake, web, ABM, sales engagement, paid media, intent, and analytics solutions.


• Manage integrations (e.g., Marketo-SFDC, form capture, event/webinar, chat, enrichment) with close attention to data quality, sync health, and error handling.


• Implement and optimize lead lifecycle processes from acquisition to sales handoff (statuses, routing, dedupe, compliance), partnering with Sales/RevOps/SDRs.


• Design scalable data architectures supporting lead management, customer lifecycle processes, data governance, lead/account scoring, attribution, and reporting.


• Evaluate, implement, and integrate new technologies to support business objectives.

Process Management & Workflow Engineering

• Document and standardize operational procedures (SOPs) for campaign build, QA, launches, data hygiene, MarTech documentation, and reporting.


• Instrument KPIs (e.g., time-to-launch, error rates, contact database, lead flows) and drive continuous improvement.


• Define standards, documentation, and operating procedures for systems, automations, integrations, and AI solutions. Design and implement automated workflows that eliminate manual effort across lead management, data enrichment, scoring, routing, reporting, and operational processes.


• Develop end-to-end process automations using low-code, no-code, and programmatic solutions.


• Build reusable frameworks and automation templates that improve operational efficiency and scalability.


• Monitor automation performance and continuously optimize for reliability and effectiveness.


• Ensure compliance with security, privacy, and governance standards.

AI-First Automation & Innovation

• Automate repetitive workflows using Zapier/Make, Azure, and LLMs where applicable.


• Leverage AI tools and workflows for QA checklists and campaign operations processes with strong guardrails around data privacy and accuracy.


• Pilot, measure, and maintain automations and workflows to scale across the team.


• Identify opportunities to apply AI tools and emerging technologies to solve operational bottlenecks, with the instinct to experiment and iterate.

Marketing Operations Team Leadership

• Act as a functional Team Lead / coordinator across broader Marketing Technology & Intelligence capabilities, including MarTech, Campaign Operations, Lead Management & Database Management


• Facilitate cross-functional prioritization and resolution of operational dependencies


• Identify common process, data and technology issues across teams and drive coordinated resolution


• Promote consistent operating standards, documentation, governance and best practices across the function.

Qualifications

• 7+ years in Marketing Operations/Marketing Automation with deep hands‑on Marketo administration (program/channel setup, smart campaigns, tokens, schemas, forms, landing pages, email templating, assets, MSI), plus Salesforce experience.


• Proven MarTech administration across webinar and chat tools, including integration setup and troubleshooting.


• Experience building and maintaining campaign processes (intake to build to QA to launch to measure) with task/work management tools (e.g., Asana).


• Lead lifecycle and scoring administration, with change documentation and testing discipline.


• Meticulous attention to data quality, governance, and documentation; comfort working across time zones.


• Demonstrated automation mindset using Zapier/Make and familiarity with Azure services or LLMs, OR evidence of a builder instinct - experimenting with AI tools like Claude Code, Cursor, ChatGPT, or Copilot; building personal workflows or automations; or teaching yourself something technical to solve a real problem. High curiosity, comfort with ambiguity, and a bias for action.

Compensation

Min $155,000 - Max $180,000 USD per year

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual bonus target, an equity component is included in the compensation package.

Our Commitments

• Supporting employees’ and their families’ physical, mental, and financial well-being.


• Accelerating Icertians’ careers.


• Making a social and environmental impact in our communities.


• Cultivating and advancing a culture of diversity, equity, inclusion, and belonging (DEIB) across our company, customers, and suppliers.


• Generous holidays, including the 4th of July week off (paid).


• Free professional and leadership coaching.


• Annual personal development allowance.

What We Offer

• Robust medical, dental, vision, and mental health benefits.


• Employee Assistance Program (EAP).


• Equity (RSUs) and shared ownership in the company.


• Generous 401(k) match.


• Flexible work environment.


• Paid maternity and paternity leave.


• Generous holiday and PTO program.


• CaaS (Coaching as a Service).


• Annual personal development allowance.


• 7 Days for Humanity – seven paid volunteer days annually.


• Global and regional DEIB steering committees and employee resource groups (ERGs).


• Global DEIB training programs and guest speakers throughout the year.

About Us

Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.

About The Team

Who we a re: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination.

Icertis, Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Icertis, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e‑mail with your request to [e-mail] or get in touch with your recruiter.