Sr. Manager Marketing Operations & Digital Platforms

Mobia Medical; Newport Beach (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Mobia Medical is seeking a Sr. Manager Marketing Operations & Digital Platforms to oversee the DTP marketing ecosystem, including websites, lead routing, analytics, and vendor platforms.

You will partner with Marketing, IT, Sales Operations, and Compliance to optimize patient acquisition and digital experiences. The role requires strong technical aptitude, project management, and a track record of delivering scalable marketing solutions in a fast-paced environment in the United States.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, Digital Media, Analytics, or related field.
• 7+ years of experience in marketing operations, digital marketing operations, marketing technology, or related function with ownership of complex platforms or programs.
• Hands-on experience with websites/landing pages, forms, analytics and tagging, marketing technology platforms, CRM integrations, lead routing, marketing automation, and digital measurement.
• Experience leading complex cross-functional projects involving multiple stakeholders, technical dependencies, vendors, and deadlines.
• Experience managing external agencies and/or technology vendors and driving issues to resolution.
• Strong project management, process improvement, documentation, and stakeholder communication skills.

Responsibilities

• Lead day-to-day operation, governance, and optimization of the DTP/DTC marketing technology ecosystem with scalable workflows and SOPs.
• Own patient-facing digital properties including corporate websites, landing pages, microsites, provider locators, forms, and nurture journeys; oversee QA, accessibility, SEO, performance, and improvements.
• Serve as senior business owner for marketing tech platforms: GTM, analytics, CRM integrations, lead-routing, call tracking, marketing automation, surveys, and AI/chatbot tech.
• Lead end-to-end patient lead operations: capture, routing, CRM integrations, workflow automation, form testing, call tracking, data quality, and reporting accuracy.
• Translate business requirements into technical specs and drive cross-functional implementation from requirements to launch.
• Partner with multiple departments and vendors to improve patient journeys, data visibility, and operational effectiveness.
• Manage digital agencies, media agencies, analytics partners, and technology vendors; oversee SLAs, upgrades, budgeting, and invoicing.
• Develop measurement frameworks, tagging, dashboards, and reporting processes for reliable insights.
• Evaluate emerging technologies and recommend platform, automation, AI, and process improvements for scalability and compliance.
• Provide leadership and SME for marketing operations and digital platforms, identifying risks and opportunities.

Skills

Marketing operations

Digital platforms

CRM integrations

Analytics

Project management

Vendor management

Education

Bachelor's degree

Job description

Sr. Manager Marketing Operations & Digital Platforms

About Mobia Medical

Mobia Medical is a commercial-stage medtech company delivering breakthrough stroke recovery solutions. The company’s Vivistim® Paired VNS™ Therapy is the first and only FDA-approved implantable solution designed to improve function in chronic ischemic stroke survivors with moderate to severe upper limb impairments. Vivistim® Paired VNS™ Therapy combines targeted vagus nerve stimulation with functional movement to promote neuroplasticity and improve the brain’s ability to relearn motor skills. Mobia Medical is mobilizing patients, providers, and care partners to establish a better way forward in stroke care.

About the role

The Sr. Manager, Marketing Operations & Digital Platforms is responsible for the technical execution, operational management, and optimization of the organization's direct-to-patient (DTP) marketing ecosystem. This role ensures digital marketing campaigns, websites, marketing technologies, analytics, lead routing, CRM integrations, provider tools, and vendor platforms operate efficiently to support patient acquisition and business growth.

Reporting to the Sr. Director of Patient Acquisition, this position serves as the operational bridge between Marketing, IT, Sales Operations, Patient Navigation, Compliance, external agencies, and technology vendors. This individual is both a strategic problem solver and hands-on executor who thrives managing complex marketing systems while continuously improving processes, reporting, and digital experiences.

What you'll do

• Lead the day-to-day operation, governance, and optimization of the DTP/DTC marketing technology ecosystem, establishing scalable workflows, documentation, SOPs, and operating standards.
• Own patient-facing digital properties, including corporate websites, landing pages, campaign microsites, provider locator tools, forms, tracking implementations, and nurture journeys; oversee QA, accessibility, SEO, performance, enhancements, and issue resolution.
• Serve as senior business owner for key marketing technology platforms, including Google Tag Manager, analytics, CRM integrations, lead-routing systems, call tracking, marketing automation, survey platforms, and emerging AI/chatbot technologies.
• Lead end-to-end patient lead operations, including lead capture, routing, CRM integrations, workflow automation, form testing, call tracking, data quality, reporting accuracy, and resolution of lead-flow issues.
• Translate business requirements into technical specifications and lead cross-functional implementation from requirements through launch, managing timelines, dependencies, risks, testing, and post-launch optimization.
• Partner with Patient Navigation, Sales, Commercial Operations, IT, Regulatory, Legal, and Marketing to improve patient journeys, lead handoffs, data visibility, and operational effectiveness.
• Manage digital agencies, media agencies, analytics partners, and technology vendors, including deliverables, SLAs, issue resolution, platform upgrades, performance, invoice validation, and budget stewardship as appropriate.
• Develop and improve measurement frameworks, tagging, dashboards, and reporting processes to ensure reliable campaign, funnel, and platform performance insights.
• Evaluate emerging technologies and recommend platform, automation, AI, and process improvements that increase scalability, efficiency, data quality, compliance, and user experience.
• Provide leadership and subject-matter expertise for marketing operations and digital platforms, proactively identifying risks and opportunities and influencing stakeholders across the organization.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, Digital Media, Analytics, or a related field; equivalent relevant experience may be considered.
• 7+ years of progressive experience in marketing operations, digital marketing operations, marketing technology, digital platforms, web operations, or a related function, including ownership of complex platforms or programs.
• Hands-on experience with websites/landing pages, forms, analytics and tagging, marketing technology platforms, CRM integrations, lead routing, marketing automation, and digital measurement.
• Experience leading complex cross-functional projects involving multiple stakeholders, technical dependencies, vendors, and deadlines.
• Experience managing external agencies and/or technology vendors and driving technical or operational issues through resolution.
• Strong project management, process improvement, documentation, and stakeholder communication skills.
• Strategic systems thinker who can connect patient acquisition goals to technology, process, data, and execution.
• Strong technical aptitude and curiosity; comfortable learning new platforms, troubleshooting complex issues, and partnering with technical teams.
• Excellent project and program management skills with the ability to prioritize competing demands and maintain accountability across stakeholders.
• Strong analytical and problem-solving skills; able to identify root causes, evaluate tradeoffs, and implement scalable solutions.
• Excellent written and verbal communication skills with the ability to translate technical concepts for non-technical audiences and business needs for technical partners.
• High attention to detail with strong documentation, QA, governance, and process discipline.
• Collaborative and influential; able to build trust and drive alignment across Marketing, Commercial, IT, Compliance, Legal, and external partners.
• Comfortable operating in a fast-paced, evolving environment with ambiguity and changing priorities.
• Strong patient/customer orientation and appreciation for the impact digital experiences have across the patient journey.
• Sound judgment when working with sensitive data, regulated processes, privacy requirements, and compliance considerations.

Equal Opportunity Employer

Mobia Medical provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Mobia Medical provides a comprehensive benefits program to employees. It includes medical, dental and vision plans along with an FSA. Employees may participate in the company 401(k) plan with company matching. The company offers an unlimited Paid Time Off (PTO) program and approximately 18 paid company holidays per year.