Sr. Manager, Marketing Operations

Apex Tool Group; Huntersville (NC); On-site; USD 140,000 - 190,000; Full time

Job summary

Apex Tool Group is seeking a Senior Manager, Marketing Operations to build capabilities, systems, and processes that drive growth across the global brand portfolio. Reporting to the Chief Product & Marketing Officer, this role leads operational excellence and data-driven decision making enterprise-wide.

You will collaborate with brand management, engineering, and sales to deliver scalable programs, deploy new tools, and enhance efficiency, measurement, and agility in marketing initiatives.

Qualifications

• 7+ years relevant experience in marketing with deep experience in all facets of product and brand building.
• Strong understanding of full funnel marketing and managing brand and new product campaigns.
• Experience creating processes working across cross functional teams, senior stakeholders and external partners.
• Exceptional project management skills with end-to-end ownership.
• Demonstrated ability to build partnerships and influence outcomes via verbal and written communication.

Responsibilities

• Partners with CPMO to drive development and deployment of capability building programs across the brand portfolio globally.
• Leads projects to deliver new systems, tools and techniques to brands.
• Identifies gaps in brand building and marketing communications processes and proposes solutions to increase commercial impact.
• Coordinates with digital COE to drive digitization and automation opportunities for marketing function.
• Trains organization to drive adoption of shared tools and approaches through internal communication.
• Drives the learning agenda for marketing community and partners with external subject matter experts to deliver skill development training.
• Serves as thought leader for marketing function in emerging trends in brand building.
• Leads planning cycles developing efficiency in common approaches.
• Develops high value reporting to gain insights into organization effectiveness and efficiency.

Skills

Marketing operations

Brand building

Full funnel marketing

Project management

Data-driven decision making

Stakeholder management

Communication skills

Job description

Career Opportunities: Sr. Manager, Marketing Operations (1516)

The Senior Manager, Marketing Operations is a high-impact leadership role responsible for building the capabilities, systems, and processes that enable the growth and transformation of our global brand portfolio. Reporting to the Chief Product & Marketing Officer, this highly visible position drives operational excellence, data-driven decision making, and modern marketing execution across the enterprise. Partnering closely with leaders across brand management, engineering, and sales, this individual will lead initiatives that strengthen brand-building capabilities, improve organizational agility, and accelerate growth.

The Build (Responsibilities)

• Partners with CPMO to drive development and deployment of capability building programs across the brand portfolio globally
• Leads projects to deliver new systems, tools and techniques to brands
• Identifies gaps in brand building and marketing communications processes and proposes solutions to increase commercial impact
• Coordinates with digital COE to drive digitization and automation opportunities for marketing function
• Trains organization to drive adoption of shared tools and approaches through creative internal communication
• Drives the learning agenda for marketing community and partners with external subject matter experts to deliver skill development training
• Serves as thought leader for marketing function in emerging trends in brand building
• Leads organization in planning cycle developing efficiency in common approaches
• Develops high value reporting to gain insights into organization effectiveness and efficiency and proposes continuous improvements

The Toolbox (Qualifications)

• 7+ years relevant experience in marketing with deep experience in all facets of product and brand building
• Strong understanding of full funnel marketing, experience in managing brand and new product campaigns
• Experience creating processes working across cross functional teams, senior stakeholders and external partners
• Exceptional project management skills and end-to-end project ownership
• Demonstrated ability to build strong partnerships and influence outcomes through exceptional verbal and written communication skills.
• Exceptional problem-solving skills with the ability to leverage data-driven insights to inform decision making and enhance program effectiveness
• Experience in retail, home improvement, consumer (semi) durables and/or industrial markets