Sr. Manager, Marketing Analytics & Measurement

Ovative Group; Minneapolis (MN); On-site; USD 111,000 - 186,000; Full time

Job summary

A leading marketing analytics firm in Minneapolis is seeking a Senior Manager to lead strategic measurement initiatives for enterprise clients. The ideal candidate will leverage extensive experience in marketing analytics to translate complex insights into actionable business recommendations. Strong executive communication skills and the ability to influence cross-functional teams are essential for success in this role. The position offers a competitive compensation range between $111,000 and $186,000, including a bonus.

Qualifications

• 8 to 15 years of experience in marketing analytics or consulting roles.
• Ability to influence cross-functional teams without formal authority.
• Agency experience, particularly in performance marketing.

Responsibilities

• Serve as the strategic measurement lead for enterprise clients.
• Translate complex marketing analytics into business recommendations.
• Guide budget allocation and forecasting based on measurement outputs.

Skills

Executive communication skills

Structured problem solving

Influencing teams

Translating complex analytics

Client relationship management

Job description

**About the Role:**In this role, you will serve as a **S****enior Manager within our Marketing Analytics & Measurement team**, acting as the strategic measurement lead for 1 to 3 large enterprise clients. This is not a technical model-building role. Your responsibility is not to build models, but to ensure they drive decisions. Success in this role means: This role requires strong executive communication, structured problem solving, and the ability to influence across teams without formal authority.**Responsibilities of a Sr. Manager, Marketing Analytics & Measurement:****Requirements:** 8 to 15 years of experience in marketing, marketing analytics, or marketing consulting roles with direct client responsibility Experience working with large, complex organizations and multiple senior stakeholders Demonstrated ability to translate complex marketing analytics into clear business recommendations Strong executive communication skills with experience presenting to VP and C-level leaders Experience leading client relationships and owning outcomes, not just deliverables Ability to influence cross functional teams without formal authority Experience managing and developing direct reports Experience leveraging Marketing Mix Modeling, incrementality testing, or other marketing effectiveness frameworks to inform investment decisionsExperience using measurement outputs to guide budget allocation, forecasting, or strategic planning Agency experience, particularly within performance marketing or full funnel marketing environments Industry experience in telecom, retail, or other large scale consumer marketing organizations Experience contributing to business development efforts or supporting new client growth At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.For our Sr. Manager positions, our compensation ranges from $111,000 to $186,000, which is inclusive of a 25% bonus.