Sr. Manager, Lifecycle Marketing

Knack Solutions; Chicago (IL); On-site; USD 90,000 - 120,000; Full time

Job summary

A dynamic marketing firm in Chicago is seeking a Sr. Manager, Lifecycle Marketing to lead efforts aimed at enhancing member experience across key touchpoints. This role involves developing data-driven strategies and managing a marketing team. The ideal candidate has a strong background in digital marketing, CRM, and excels in a fast-paced, collaborative environment. An MBA is preferred but not mandatory. The position is on-site and offers the chance to significantly impact member loyalty and retention.

Qualifications

• Minimum 5 years of experience in digital marketing, preferably B2C and B2B.
• Experience with marketing automation, CRM, and mobile marketing required.
• Familiarity with Agile frameworks is a plus.

Responsibilities

• Build and manage a team for growth and engagement.
• Identify strategies for channel optimization.
• Develop communications plans that inspire action.
• Drive member activation and engagement.
• Work with creative teams on campaign execution.
• Use analytics to inform multi-channel strategies.
• Partner with various teams to achieve results.
• Lead and coach marketing strategists.

Skills

Digital marketing

SEO

SEM

Marketing automation

CRM

Analytical skills

Strong communication skills

Project management

Education

Bachelor's degree in marketing, business, technology, design, or related field

MBA preferred

Job description

About the job Sr. Manager, Lifecycle Marketing

***W2 only***

Position: Sr. Manager, Lifecycle Marketing

Work Authorization: USC or GC Holder only

Location: On-site (Chicago, IL)

What will your day look like?

Knack Solutions is looking for a talented marketing leader who wants to dive in and understand how to add value to our members with every marketing and communications touchpoint. This Senior Manager will lead data-driven efforts to enhance our member experience in acquisition, onboarding, usage, retention and loyalty. This person should have deep understanding of customer lifecycle management, marketing automation, performance marketing, and content marketing. This person will have a fierce desire to wow members (what we call our customers) and maximize the value they are realizing from the company. This individual will become an expert on our members behaviors and needs in order to create personalized journeys that drive action. This incumbent reports to and receives direction from the Vice President, Digital Strategy & Innovative Growth.

Responsibilities

• Build and manage a talented team accountable for driving growth, activation, engagement, and loyalty/retention
• Identify channel and communication optimization strategies to meet short-term and long-term goals
• Build communications plans and campaigns that educate, inspire and drive action
• Drive activation rates, engagement rates, product per members rates and increasing member lifetime value through creative, messaging, targeting, and personalization strategies
• Work with the in-house creative team to design and execute campaigns
• Use analytics and insights to inform and develop best-in-class multi-channel strategies
• Partner closely with product, member experience, technology, and data science to deliver results
• Lead and coach a team of talented marketing strategists
• Establishes measurable, achievable goals and provides consistent reporting to stakeholders

Adhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act. Ensures compliance with all applicable state and federal laws, company procedures and policies. Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives.

Qualifications

MBA Preferred

You’ll be a great fit if in addition to the completion of a Bachelors degree in marketing, business, technology, design, or a related field.

• Minimum 5 years of experience in digital marketing, preferably with a mix of business-to-consumer (B2C) and business-to-business (B2B) experience
• Experience with SEO, SEM, marketing automation, CRM, mobile marketing, sales enablement and personalization required
• Experience with a variety of methodologies, including Agile frameworks (SAFe, Scrum, XP, Kanban, etc.) a plus
• Resourceful self-starter who takes action and responds quickly to change with a positive attitude
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment as a collaborative, inclusive, and flexible team member
• Strong analytical, problem-solving, and decision-making skills
• Strong strategic, creative and conceptual abilities
• Excellent written and verbal communication skills
• Exceptional follow-through and project management skills
• Understanding of data privacy and previous experience working in a heavily regulated industry
• Demonstrated ability to inspire and motivate others