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A leading real estate service provider is seeking a Senior Manager, Field Strategy to drive lead generation and agent development. The ideal candidate will have over 5 years of experience in real estate sales and a proven record in coaching. Responsibilities include facilitating training and collaborating with various business units to enhance market share and productivity.
The Senior Manager, Field Strategy serves as a driving force behind lead generation, new agent development, and regional enablement initiatives at Coldwell Banker Realty. This role blends high-level coaching expertise with tactical execution, ensuring alignment across business units while enabling field leaders to grow market share, agent productivity, and adoption of key national programs.
Lead Generation & Conversion Strategy (50%)
New-to-Business Enablement (25%)
Cross-Functional Collaboration (15%)
Regional Leadership Support (10%)
Required Experience & Attributes
Preferred
Anywhere Real Estate Inc. (http://www.anywhere.re/) (NYSE: HOUS) is moving real estate to what\'s next. Home to some of the most recognized brands in real estate: Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA, and Sotheby\'s International Realty, we fulfill our purpose to empower everyone\'s next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report (https://anywhere.re/wp-content/uploads/2025/03/2024-Impact-Report.pdf).
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
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