Sr. Manager IP Partnerships & Brand Assurance

NBCUniversal; California; Hybrid; USD 100,000 - 140,000; Full time

Job summary

NBCUniversal is seeking a Sr. Manager for IP Partnerships & Brand Assurance to oversee marketing initiatives at Universal Studios Japan. This role requires developing partnerships, ensuring compliance with brand guidelines, and integrating marketing strategies across teams. Candidates should have a strong background in marketing or legal, along with fluency in Japanese and experience in related fields.

Qualifications

• 5+ years in Marketing, Legal, Theme Park/Entertainment, Licensing, or related fields.
• Based in Los Angeles, fluent in Japanese, with frequent travel to Osaka.
• Hybrid work model: minimum three days in office.

Responsibilities

• Develop and maintain relationships with IP and licensing partners.
• Establish and maintain global brand standards.
• Attend meetings to stay informed of marketing activities and KPIs.

Skills

Organization

Negotiation

Critical thinking

Problem solving

Communication

Project management

Education

Bachelor's degree or equivalent

Master's preferred

Tools

Microsoft 365

Job description

Sr. Manager IP Partnerships & Brand Assurance

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Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The spin-off is expected to be completed during 2025.

Job Description

This marketing role serves as the Universal Destinations & Experiences (UDX) liaison for overseeing IP partner relationships, integrating cross-functional marketing programs at Universal Studios Japan (USJ), and leveraging and complying with global brand guidelines.

MARKETING PARTNERSHIPS (USJ)

• Develop and maintain relationships with international and domestic IP and licensing partners for review, approval, and use of IP in marketing creative, products, and experiences. Collaborate with Universal Creative strategy team to identify IP opportunities while maintaining global alignment.
• Serve as the IP brand expert to review and advise the local marketing team on materials for IP and licensing partners.
• Coordinate with IP partners on presentations of film/TV/product launches to foster synergistic products and cross-promotional opportunities.
• Engage with legal teams to ensure adherence to licensing parameters and brand guidelines.
• Co-Lead Strategy & Creative Review sessions to ensure long-term planning, UDX alignment, and best practices.
• Provide expertise on USJ symphony planning and execution with UFEG, UP&E, and other affiliates.

BRAND ASSURANCE (USJ)

• Establish and maintain UDX’s global brand standards, advising on local programs and cultural considerations.
• Review materials for brand guideline compliance and give direction to USJ team, escalating as needed.
• Provide input on activities as UDX best practices.
• Review nomenclature and translation of consumer-facing materials for brand fit and message accuracy.
• Participate in global brand assurance sessions to share insights and develop the UDX brand.
• Collaborate globally to identify efficiencies and ensure consistency across products and experiences.

CROSS-FUNCTIONAL MARKETING INTEGRATION

• Attend meetings to stay informed of marketing activities and KPIs.
• Understand local socio-cultural and economic contexts to inform planning.
• Share knowledge to assist in planning integrated marketing campaigns.
• Develop localized workflows for efficiency and stakeholder visibility.
• Consult with global leaders and subject matter experts to share best practices.

Qualifications

• Bachelor’s degree or equivalent; Master’s preferred.
• 5+ years in Marketing, Legal, Theme Park/Entertainment, Licensing, or related fields.
• Based in Los Angeles, fluent in Japanese, with frequent travel to Osaka.
• Hybrid work model: minimum three days in office.

Skills & Abilities

• Strong planning, organizational, and project management skills.
• Excellent communication and negotiation skills.
• Critical thinking and problem-solving abilities.
• Ability to handle multiple projects and details.
• Creative, flexible, and detail-oriented.
• Knowledge of industry trends and proficiency in Microsoft 365.