Sr. Manager, Influencer Relations

LVMH; San Francisco (CA); Hybrid; USD 125,000 - 145,000; Full time

Benefits offered by this job

Health, Dental & Vision

401(k) with matching

Paid time off

Employee discounts

Life Insurance

Disability Insurance

Flexible Spending Accounts

Job summary

Benefit Cosmetics ищет Senior Manager, Influencer Relations для руководства стратегическими партнерствами с социальными создателями и управления повседневными кампаниями. Ваша роль включает внедрение многоуровневой стратегии, координацию с агентствами и партнёрами, а также надзор за контрактами и внедрением инициатив.

Кандидат должен обладать опытом в influencer-маркетинге в бьюти-индустрии, отличными коммуникационными навыками и умением работать в быстром темпе.

Qualifications

• 6–8 years in marketing, PR, or digital media with a strong influencer operations focus.
• 4+ years managing digital influencer marketing campaigns and creator networks.
• Proven track record of leading complex influencer campaigns end-to-end.
• Direct reports management experience required.
• Advanced negotiation skills for creator contracts and agency agreements.
• Deep knowledge of the beauty creator landscape and platform trends.

Responsibilities

• Campaign Execution & Management: lead day-to-day execution of brand influencer partnerships, events, and campaigns.
• Creator Strategy Implementation: execute a multi-tiered creator strategy across platforms to boost awareness and earned content.
• Agency & Partner Coordination: serve as operational contact for agency partners and track agreements.
• Contract Administration & Negotiation: lead negotiations for paid influencer partnerships and activations.
• Initiative Optimization: optimize influencer initiatives for product launches and core franchises.
• Briefing & Contracting Oversight: oversee creator contracting and creative briefs for programs.
• Cross-Functional Collaboration: work with internal teams to fulfill partnership requests and content needs.
• Network Tracking & Reporting: manage influencer network growth and campaign reporting.
• Integrated Communications Support: align activation schedules with PR and social teams.

Skills

Influencer operations

Digital influencer campaigns

People management

Negotiation

Beauty industry knowledge

Job description

This role serves as the primary point of contact for influencer relationships and initiatives, responsible for building and scaling strategic partnerships with social creators. The Senior Manager, Influencer Relations will drive the tactical execution of creator campaigns that maximize brand awareness and product relevance across digital and social platforms. This position requires hands‑on campaign management, rigorous process optimization, and exceptional communication skills within a fast‑paced environment. The ideal candidate is highly organized, detail-oriented, and deeply familiar with the creator landscape, daily execution workflows, and contract administration. A genuine passion for social media, visionary strategy with operational rigor, creator culture, and the beauty industry is essential, along with a strong fluency in day‑to‑day beauty content, trends, and key talent across platforms and anticipating market shifts and translating data‑driven insights into category‑defining activations.

Job responsibilities

What You’ll Do:

• Campaign Execution & Management: Develop and managed brand influencer partnerships, events. Lead the day-to-day execution and project management of brand influencer partnerships, events, and always‑on campaigns from brief to post‑campaign reporting.
• Creator Strategy Implementation: Execute a multi-tiered, cross‑platform creator strategy to drive daily awareness, engagement, and earned content generation.
• Agency & Partner Coordination: Act as the primary operational contact for agency partners, facilitating daily workflows and supporting agreement tracking.
• Contract Administration & Negotiation: Lead contract negotiations and development for paid influencer partnerships, including individual campaigns, photo shoots, and experiential activations.
• Initiative Optimization: Drive the day-to-day optimization of influencer initiatives to maximize performance across new product launches and core franchises (organic and paid).
• Briefing & Contracting Oversight: Oversee hands‑on creator contracting, talent vetting, and creative briefing for always‑on creator programs.
• Cross‑Functional Collaboration: Work closely with internal teams on a daily basis to fulfill partnership requests, content needs, and cross‑channel support.
• Network Tracking & Reporting: Manage influencer network growth, performance tracking, data aggregation, and regular campaign reporting.
• Integrated Communications Support: Collaborate directly with PR and social teams to align activation schedules and support cohesive, cross‑channel communication plans. Work cross‑functionally with internal teams to support all relevant initiatives, partnership requests & content needs.

Profile

Qualifications:

• Minimum 6 to 8 years of progressive experience in marketing, PR, and/or digital media, with a strong focus on hands‑on influencer operations.
• Minimum 4+ years of dedicated, direct experience managing digital influencer marketing campaigns and creator networks in‑house or at an agency.
• Proven track record of independently leading complex influencer campaigns from brief development and contract negotiation through flawless execution and performance reporting.
• Demonstrated experience managing, mentoring, and developing direct reports (people management experience required).
• Advanced negotiation skills with a proven history of successfully structuring and closing creator contracts, agency agreements, and activation scopes.
• Expert knowledge of the beauty industry, creator landscape, digital content trends, and emerging social platforms.
• Exceptional written and verbal communication skills, with polished relationship‑building capabilities across internal teams, agency partners, and talent.
• Highly organized, detail‑oriented, and operationally rigorous with the ability to manage multiple workstreams in a fast‑paced environment.

Additional information

Schedule:

• Hybrid - requires onsite presence weekly at Benefit HQ 3x per week.

The target salary range for this position in California is $125,000 - $145,000 annually. The actual salary offered is based on market location and will depend on a variety of factors, which may include, as applicable, years of relevant experience; certifications or other professional licenses held; other legitimate, non‑discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. This position is eligible to earn an annual bonus. This position is also eligible for the following benefits, including but not limited to: comprehensive health, dental and vision plans; a 401(k) plan with employer matching, various paid time off programs; employee discounts/perks; life insurance; disability insurance; flexible spending accounts.

Benefit Cosmetics was founded in 1976 by twins Jean & Jane Ford in San Francisco in a quest to shake up the status quo and redefine beauty as whatever makes you feel good.
Since then, Benefit has served up innovative, uncomplicated beauty products & services...always with a fun, creative twist. Our iconic product packaging, whimsical names, and the irreverent spirit behind everything we do are an invitation to embrace the joy in beauty.
As the first brand to bring brow waxing out of the backroom and into the window of our boutiques, we made brows our obsession and eventually became the #1 brow brand worldwide*.
The relentlessly innovative, never‑say‑never spirit of our founders is why today, Benefit has reached prestige powerhouse status, operating in 50+ countries with 3,200+ locations worldwide and growing. So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back.
*Based on estimated total global prestige brow product retail sales January – December 2023

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Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
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