Sr. Manager, HOKA Global Brand Integrated Marketing – Lifestyle & Collaborations

Deckers Brands; Myrtle Point (OR); Remote; USD 140,000 - 148,000; Full time

Job summary

A global lifestyle brand is seeking a Sr. Manager for their HOKA Global Brand Integrated Marketing team. This role involves executing integrated marketing campaigns and driving brand strategy. Candidates should have over 7 years of experience in brand marketing, with a strong focus on lifestyle and culture initiatives. A hybrid or remote working arrangement is available for residents in specific states, including Oregon. Competitive salary ranges from $140,000 to $148,000, plus additional employee benefits.

Benefits

Competitive Pay and Bonuses

Financial Planning and Wellbeing

Time Away from Work

Growth and Development

Health and Wellness

Qualifications

• 7+ years of experience in brand or integrated marketing, focusing on lifestyle and culture-led campaigns.
• Experience leading global campaigns across multiple marketing channels.
• Ability to manage budgets and navigate organizational structures.

Responsibilities

• Lead the full marketing process for inline Lifestyle campaigns and collaborations.
• Develop campaign strategies based on consumer and brand insights.
• Collaborate with internal and external partners to build effective marketing campaigns.

Skills

Brand Marketing

Campaign Management

Cross-functional Collaboration

Budget Management

Communication

Job description

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Sr. Manager, HOKA Global Brand Integrated Marketing – Lifestyle & Collaborations

Reports to: Director, Global Integrated Marketing, Lifestyle - HOKA

Location: Remote – West Coast Preferred

Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

HOKA is looking for a highly organized, execution-driven marketing leader to join our team as Sr. Manager, Global Brand Integrated Marketing – Lifestyle & Collaborations. In this role, you’ll bring the brand to life through bold, integrated, and consumer-first campaigns that stretch beyond performance—rooted in culture, collaboration, and style.

You’ll lead the development and execution of seasonal campaigns for both our inline Lifestyle product and global collaborations. From strategic brief to global GTM rollout, you’ll partner with teammates across Creative, Brand Comms, Product, Digital, Retail, and Regional Marketing to deliver world-class storytelling that expands how and where HOKA shows up in the world.

We’re looking for a strategic brand thinker who knows how to execute and sweats the details. Someone with deep campaign experience, sharp instincts around the sportswear and fashion landscape, and a proven ability to turn insights into action across global orgs. You know how to guide internal teams and external partners, find clarity in the chaos, and keep things moving. You’re collaborative, flexible, and energized by the challenge of building something new.

This is an opportunity to help shape the next chapter of HOKA—bringing the brand to new audiences, new spaces, and new cultural moments around the globe.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

• Lead the full marketing process for HOKA’s inline Lifestyle campaigns and collaborations—from strategic brief developing through concepting, cross-functional marketing planning, and toolkit delivery
• Develop campaign strategies rooted in consumer, brand, and cultural insight—ensuring alignment with seasonal priorities and global brand positioning
• Guide internal teams (Creative, Brand Comms, Retail, Digital, Social, Ambassador) and regional marketing partners to deliver cohesive, channel-specific activations across North America, EMEA, and APAC
• Drive integrated marketing planning across teams—owning timelines, deliverables, shoot production, and campaign rollout
• Collaborate closely with external partners, including creatives, brands, and agencies, to build campaigns that blend HOKA’s values with authentic cultural narratives
• Manage campaign budgets, track performance, and lead post-launch recaps to optimize future campaigns
• Lead on-the-ground experiential activations for key moments and product drops
• Deliver toolkits and communication assets that empower global and regional teams to activate consistently and with clarity
• Develop decks to maintain campaign documentation, calendars, and milestone tracking

Who You Are

• Have 7+ years of experience in brand or integrated marketing, with a strong focus on lifestyle, fashion, or culture-led campaigns
• Have successfully led global campaigns from start to finish—across digital, retail, PR, social, experiential, and partnerships
• Understand how to brief creative teams and guide them to great work, on time and in full
• Are skilled at cross-functional collaboration and have experience navigating matrixed orgs
• Know how to manage campaign budgets and lead internal planning processes with discipline and clarity
• Are comfortable presenting to senior stakeholders and collaborating across time zones
• Have a strong grasp of cultural trends and a feel for the intersection of sport, fashion, and creative expression
• Are a confident communicator who can influence and align internal teams and external partners
• Are adaptable, proactive, and energized by building in a fast-paced, constantly evolving environment
• A passion for product, lifestyle, and culture — and a desire to shape how a fast-growing global brand shows up in the world

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$140,000 - 148,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.