Sr. Manager, HCP Launch Marketing — Biotech

Amgen Inc.; Oregon; Hybrid; USD 149,000 - 202,000; Full time

Benefits offered by this job

Retirement and Savings Plan

Performance bonus

Stock-based incentives

Flexible work models

Job summary

Amgen is seeking a Senior Manager, HCP Launch Marketing to help prepare the U.S. organization for a potential launch of dazodalibep in Sjögren's disease.

The role leads branded and unbranded campaigns, digital experiences, and field resources to engage health care professionals and shape the market. You will translate insights, clinical data, and market dynamics into impactful HCP marketing programs, collaborate with Global Marketing, Medical, Regulatory, and Sales, and own high-priority

Qualifications

• Doctorate degree and 2 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR
• Master's degree and 4 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR
• Bachelor's degree and 6 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR
• Associate's degree and 10 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR
• High school diploma / GED and 12 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.

Responsibilities

• Lead execution of U.S. HCP pre-launch and launch initiatives across channels (field resources, digital campaigns, integrated engagement).
• Translate insights and evolving market dynamics into impactful HCP marketing programs and launch activities.
• Collaborate with Global Marketing, Medical, Regulatory, Legal, Sales and Operations to deliver integrated launch.
• Develop unbranded disease education and market-shaping initiatives to build understanding of Sjøgren's disease and treatment landscape.
• Localize brand positioning, HCP campaigns, messaging, and customer journeys for adoption.
• Develop ICVAs, leave-behinds, and field tools for launch-critical engagement.
• Support field engagement and readiness with Sales Leadership and Analytics partners.
• Ensure promotional materials pass regulatory review within timelines.
• Maintain knowledge of treatment landscape and competitor activity for strategic implications.
• Lead priority HCP marketing workstreams including budgets and timelines.

Skills

Marketing experience

Cross-functional collaboration

Strategic thinking

Education

Doctorate degree

Master's degree

Bachelor's degree

Associate's degree

High school diploma

Job description

Amgen is seeking a Senior Manager, HCP Launch Marketing to help prepare the U.S. organization for a potential launch of dazodalibep in Sjögren's disease.

The role leads branded and unbranded campaigns, digital experiences, and field resources to engage health care professionals and shape the market. You will translate insights, clinical data, and market dynamics into impactful HCP marketing programs, collaborate with Global Marketing, Medical, Regulatory, and Sales, and own high-priority