Sr Manager External Communications

Academy Sports + Outdoors; Katy (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Academy Sports + Outdoors is seeking a seasoned Senior Director of Public Relations to lead our communications team and shape the public narrative for a national brand. You will set priorities, coach the team, and drive impactful campaigns across media, social, and agency partners.

In this role, you will partner with marketing, merchandising, insights, and field leadership to translate complex ideas into clear messages, manage budgets, and mentor high-performing professionals while maintaining a

Qualifications

• Bachelor’s degree in PR, communications, journalism, or related field.
• 8+ years in communications or PR with 4+ years in management.
• Proven experience leading and developing teams.
• Strong writing, editing, and verbal communication.
• Experience managing PR agencies and partners.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Lead a team of PR and communications professionals.
• Oversee campaigns and agency partnerships.
• Collaborate with marketing, merchandising, insights, and field leadership.
• Translate complex ideas into clear messages.
• Manage budgets and reporting.

Skills

Corporate Communications

Team Leadership

Strategic Communications

Editing

Writing Skills

Public Relations

Budget Management

Stakeholder Management

Education

Bachelor's degree in PR/communications/journalism or related field

Job description

Who We Are

At Academy Sports + Outdoors our vision is to be the best sports + outdoors retailer in the country — but what truly sets us apart is our people. We’re a passionate, purpose-driven team that’s as committed to each other as we are to our customers.

We’ve spent over 80 years building a culture that puts people first. We believe in creating opportunities for growth, fostering meaningful connections, and supporting every Team Member’s journey. What fuels us? Our belief in the power of fun.

Here, you won’t just help customers gear up for their next adventure — you’ll launch one of your own. Whether you're starting out or leveling up, Academy is a place where fun can’t lose!

What You Will Work On

You will lead a team of communication professionals to deliver Academy’s public relations and media strategy. Your work will include setting priorities, coaching team members, and ensuring timely delivery of impactful campaigns. You will also oversee LinkedIn content and agency partnerships to maintain consistent, compelling storytelling.

In this role, you will foster a culture of collaboration and accountability. You will provide guidance, develop talent, and empower your team to achieve excellence while managing proactive and reactive outreach. Additionally, you will partner cross-functionally to translate complex ideas into clear, impactful messages.

Who You Will Work With

You will collaborate closely with marketing, merchandising, insights, and field leadership teams to deliver seamless campaigns. As a people leader, you will mentor and develop your team while guiding cross-functional partners and external agencies to maximize impact.

What You Bring

Bring your energy, your ideas, and your love for sports and the outdoors.

• Bachelor’s degree in public relations, communications, journalism, or related field preferred
• 8+ years of experience in communications or PR, including agency or in-house roles, with 4+ years of management
• Proven experience managing and developing high-performing teams
• Ability to coach, mentor, and provide constructive feedback
• Strong writing, editing, and verbal communication skills
• Experience managing PR agencies and third-party partners
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Proficiency in budget management, forecasting, and reporting
• Expert interpersonal skills and ability to influence stakeholders
• Proven experience managing and developing high-performing teams
• Ability to coach, mentor, and provide constructive feedback
• Strong leadership skills with a focus on collaboration and accountability
• A team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed

Work Style And Physical Requirements

• Ability to work flexible hours, including nights, weekends, and holidays as needed
• Up to 10% travel, including overnight stays
• Regular in-office attendance is required
• Acceptable level of hearing and vision to perform job duties
• Ability to adhere to company policies and professional standards

Key Skills

Corporate Communications, Customer Relations, Editing, Presentation, Public Relations, Research, Strategy and Execution

Equal Employment Opportunity

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.