Sr. Manager, Entertainment Marketing

T-Mobile; Charlotte (NC); On-site; USD 115,000 - 248,000; Full time

Benefits offered by this job

Stock grant

Employee stock purchase plan

401(k)

Paid time off

Paid holidays

Job summary

T-Mobile is seeking a Senior Manager, Entertainment Marketing to lead a talented team responsible for managing a portfolio of sponsorships that deliver meaningful customer experiences and support national and local campaigns. You will set annual strategies, nurture relationships with properties and agencies, and drive planning, execution, and measurement across cross-functional partners.

The role requires extensive experience in sponsorships and experiential marketing, with strong leadership and

Qualifications

• 7-10 years of relevant work experience in sponsorships marketing or entertainment marketing for a big brand.
• Demonstrated ability to lead and develop high-performing teams with strong relationships.
• Sponsorships, brand campaigns, and entertainment knowledge with experience managing properties and partners.
• Experiential marketing leadership translating brand goals into high-impact campaigns.
• Experience in wireless industry is a plus.

Responsibilities

• Lead strategic planning and cross-functional execution of entertainment marketing programs and sponsorship tentpole campaigns from briefing through recapping.
• Support development and implementation of entertainment and sponsorships strategy with business collaborators.
• Set clear team goals, develop directs, and foster a collaborative culture.
• Plan and execute additional marketing sponsorships / activations as needed.
• Develop presentations, briefs and materials for planning and executive needs.
• Manage relationships with properties, agencies, vendors and internal partners.
• Handle additional duties as assigned by management.

Skills

Sponsorships marketing

Entertainment marketing

Team leadership

Brand campaigns

Experiential marketing

Communication skills

Project management

Education

Bachelor’s Degree in Marketing, Communications, Business

Job description

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth‑building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year‑round money coaches. That’s how we’re UNSTOPPABLE for our employees!

The Entertainment Marketing team is chartered with driving Brand and Business objectives through sponsorships, live experiences and talent relationships at the national and local levels.

The Senior Manager, Entertainment Marketing will lead a talented team responsible for managing a portfolio of sponsorships that provide meaningful experiences and benefits to customers, with a heavy focus on tentpole and experiential marketing campaigns. They will spearhead development of annual strategies, lead key relationships, drive planning and campaign execution and be accountable for performance measurement and executive recapping.
This person will be responsible for driving sponsorships and partnerships that support T-Mobile’s priorities using sound business rationale, consumer insights, and other business information.

The individual should have their finger on the pulse of culture, be creative and collaborative in their work, demonstrate extensive knowledge in building sponsorship campaigns for brands, and be a dynamic marketer with experience leading direct and cross‑functional teams. The role will work closely with the Director, Entertainment Marketing on the overall portfolio and cross‑functionally to deliver and implement integrated marketing plans with multiple internal departments, properties, agencies and senior‑level leadership.

Responsibilities:

• Lead strategic planning and cross‑functional execution of entertainment marketing programs and sponsorship tentpole campaigns across the full lifecycle from briefing through recapping to support brand and business growth.
• Support the development and implementation of entertainment + sponsorships strategy for TMUS. Parter with line of business collaborators to support annual/bi‑annual planning efforts.
• Set clear team goals, develop and empower directs, and cultivate a collaborative and team‑first culture.
• Evaluation, planning and execution of additional marketing sponsorships / activations as needed.
• Develop comprehensive presentations, briefs and other materials for planning and executive needs.
• Build and run day to day relationships with properties, agencies, vendors and key internal partnerships.
• Also responsible for other Duties/Projects as assigned by management as needed, including additional support as needed across the Sponsorships team.

Qualifications:

• 7-10 years of relevant work experience- Experience in sponsorships marketing, entertainment marketing on behalf of a big brand.
• Demonstrated ability to lead and develop high‑performing teams with strong relationships- Track record of building and maintaining relationships with Direct report teams, cross‑functional teams, vendors and agency partners.
• Sponsorship + Entertainment Industry Knowledge- Strong understanding of sponsorships, brand campaigns and entertainment; experience managing properties + partners.
• Experiential Marketing Expertise- Strong experience leading experiential marketing efforts and translating brand goals into high impact, measurable campaigns.
• Wireless Experience- General understanding of and/or experience in the wireless industry a plus.
• Experience leading complex projects and timelines in a fast‑paced environment, often multiple at once.
• Creative and strategic problem solver with shown ability to deliver clear and concise marketing strategies and briefs to all organizational levels.
• Excellent communication skills and attention to detail.
• Bachelor’s Degree in Marketing, Communications, Business or a related field.

• At least 18 years of age
• Legally authorized to work in the United States

Travel :
Travel Required (Yes/No):Yes

DOT Regulated :
DOT Regulated Position (Yes/No):No
Safety Sensitive Position (Yes/No):No

Total Target Cash Earnings Opportunity: $137,520 - $248,040

National Base Pay Range: $114,600 - $206,700

The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results.

The base pay range reflects the compensation component of this opportunity. The candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ376103&paradox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part‑time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full‑time employees and about 2.5 weeks for new part‑time employees annually - paid parental and family leave, family building benefits, back‑up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short‑ and long‑term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long‑term care insurance. We don’t stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check outwww.t-mobilebenefits.com.

Never stop growing!

As part of the T-Mobile team, you know the Un‑carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T‑Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, genetic information, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un‑carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [e-mail] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non‑accommodation related requests.