Sr. Manager, eCommerce

Applied Labs; Sandy Springs, Northern (GA, KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Edible Brands is seeking a Senior Manager, eCommerce to lead digital experience, merchandising, and performance across our online channels. You will manage a cross-functional team and drive initiatives for homepage, PLPs, and campaigns.

Based at our Sandy Springs, GA corporate office, you will partner with Marketing, Analytics, Operations, and Tech to optimize conversion, personalization, and SEO while ensuring a seamless omnichannel experience.

Qualifications

• 6+ years of B2C/D2C eCommerce experience.
• Familiarity with eCommerce platforms and CMS systems (Shopify, Magento, Salesforce Commerce, etc).
• Ability to manage competing priorities and demonstrate change agility.
• Office and reporting systems savvy (Google Analytics, Adobe Analytics, Excel, PowerPoint, Power BI).
• Bachelor’s degree in Merchandising, Business Administration, Marketing, Management, or a relevant area.

Responsibilities

• Lead the site and app content strategy end-to-end from concept through execution and performance review.
• Lead online merchandising strategy including product categorization, search strategy, and product content.
• Develop and drive strategies to grow volume, engagement, and profitability across categories.
• Manage the site testing, personalization, and A/B experimentation roadmap and translate results into recommendations.
• Analyze category, customer, and shopping behavior to surface insights for strategy and decisions.
• Partner with teams to implement SEO and discoverability for organic performance.
• Lead cross-functional planning with marketing, merchandising, and operations for a seamless omnichannel experience.
• Coordinate category-specific initiatives to drive revenue and goals.
• Plan and lead promotional launches with timely go-live across teams.
• Take full project ownership from concept to completion.
• Be a category expert and go-to person for cross-functional partners.

Skills

6+ years of eCommerce experience

Strong communication

Change agility

Cross-functional teamwork

Education

Bachelor’s degree in Merchandising, Business Administration, Marketing, Management, or relevant area

Tools

Shopify

Magento

Salesforce Commerce

Google Analytics

Adobe Analytics

Excel

PowerPoint

Power BI

Job description

Senior Manager, eCommerce

Who are we and what do we do?

Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide.

Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti®, a Mediterranean-inspired fast-casual restaurant; edibles.com™, a trusted marketplace for low-dosage THC & CBD wellness products; and BerryDirect®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way—a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.

The Big Picture:

As a Senior Manager, Digital Experience and Performance and reporting to the Senior Director of Digital Experience and Performance, you’ll lead a team while working cross-functionally to implement eCommerce best practices including merchandising, personalization, promotional strategies, A/B testing, conversion rate optimization, and more.

This position is a centralized touchpoint that connects digital initiatives between E-commerce to Marketing, Innovation, Technology, and Analytics.

At Edible, we strive to create wow-worthy products that translate into meaningful experiences for our customers as they enjoy our products. Your vision for extending that “wow” to our website, app, and beyond will be pivotal to Edible’s success as we continue to engage new audiences and product offerings.

Location: This position will work onsite at our Corporate Office in Sandy Springs, GA Monday –Friday.

What that looks like day to day:

• Lead the site and app content strategy end-to-end, including homepage, PLPs, and landing pages — from concept through execution and performance review.
• Lead online merchandising strategy, including product categorization, search strategy, and product content, ensuring alignment with category and business goals.
• Develop and drive strategies and tactics that grow volume, customer engagement, and profitability across assigned categories.
• Manage the site testing, personalization, and A/B experimentation roadmap, translating results into actionable recommendations.
• Analyze category, customer, and shopping behavior across the digital channel to surface meaningful insights that inform strategy and drive decision-making.
• Partner with internal and external teams to implement SEO and discoverability best practices that improve organic performance.
• Lead cross-functional planning with marketing, merchandising, and operations to deliver a seamless, consistent omnichannel experience.
• Coordinate category-specific initiatives across teams to drive revenue and accountability against shared goals.
• Plan and lead promotional launches, aligning creative, technology, and merchandising teams to ensure the right messaging, products, and landing pages go live on time.
• Take full project ownership of initiatives, managing scope, timeline, and delivery from concept through completion.
• Be a category expert and "go to" person by their cross-functional partners

What You Bring:

• 6+ years of B2C/D2C eCommerce experience
• Familiarity with eCommerce platforms and CMS systems (e.g. Shopify, Magento, Salesforce Commerce, etc)
• Ability to effectively manage and deliver on competing priorities, demonstrating change agility.
• Office and reporting systems savvy, Google/Adobe Analytics, Microsoft Excel + Powerpoint, Power BI, experience
• Bachelor’s degree in Merchandising, Business Administration, Marketing, Management, or relevant area

How You Work:

• Exceptional communication, prioritization, collaboration, and problem-solving skills
• Ability to be a team player and to foster a commitment to teamwork among other associates
• Must be able to connect dots from issue to resolution, both directly and indirectly, then make recommendations
• Ability to work in a cross-functional environment: proactively seek and drive alignment with other teams on key initiatives
• Strong problem-solving skills and willingness to roll up your sleeves
• Enthusiastic, high energy, detail-orientated, and able to manage multiple tasks

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability or veteran status.