Sr. Manager Digital Marketing - Dacor/Builder

Samsung Electronics Perú; Plano (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

401(k)

Employee Purchase Program

Tuition Assistance

Paid Time Off

Student Loan Program

Wellness Incentives

Job summary

Samsung Electronics America, Inc. is seeking a Senior Digital Marketing Manager for Samsung Builder and Dacor Luxury Appliances to oversee digital touchpoints and optimize campaigns that drive KPI-based performance.

You will collaborate with cross-functional teams and external agencies to deliver high-quality output while maximizing ROI. You will lead CRM initiatives, email marketing programs, and content strategies across multiple channels, continually testing and refining tactics to grow brand

Qualifications

• Bachelor's degree required with 8+ years in planning and measuring digital media tactics.
• CRM strategy development and personalized email content experience.
• Experience with social listening dashboards and performance-based digital marketing.

Responsibilities

• Oversee digital touchpoints for Samsung Builder and Dacor Luxury Appliances to optimize awareness, consideration, and conversion.
• Lead KPI dashboards and ROI optimization with cross-functional teams and agencies.
• Define and execute email marketing strategy including audience targeting and campaigns.
• Collaborate with leadership, sales, and product marketing to ensure aligned campaigns and brand standards.

Skills

Digital media strategy

CRM strategy

Email campaigns

Social listening

Agency management

Project management

Cross-functional collaboration

Data analytics

Education

Bachelor's Degree

Job description

Position Summary This role is not eligible for immigration sponsorship Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities As Senior Digital Marketing Manager for Samsung Builder and Dacor Luxury Appliances, you will oversee and manage all digital touchpoints for the channel/brand. You’ll have a strong skill set in data, insights and analytics and leverage these to evolve and optimize digital initiatives with the ability to course correct activity based on KPIs and sales performance. This is a role which requires collaboration with key internal cross-functional teams as well as leading external agency partners with project scoping, budget management and briefs to deliver high quality output while maximizing efficiency. You will be a thought leader and have the ability to bring new ideas and initiatives to further grow Dacor’s digital footprint.

Responsibilities and Duties

• Dot com: samsungbuilder.com and dacor.com: collaborates to define and drive the execution of the customer journey and user experience working towards a best-in-class digital experience to increase awareness, consideration, conversion and retention.
• Identify and scope evolutions of content and various audience needs to ensure we are providing our customer with the necessary, unique and distinctive content.
• Digital Paid Media: leads the development of an overarching digital media strategy ensuring multiple stakeholders are aligned, including leadership.
• Drives the implementation of the strategy through a formal brief to develop a detailed tactical and KPI measurement plan.
• Establishes a formal and frequent cadence of reporting results through the development of a KPI dashboard with on-going optimization of the plan to maximize ROI.
• Email Marketing: defines, implements and drives the brand(s) email marketing strategy including audience targeting, go-to-market plan and campaign deployment.
• You will develop personalized content for all audience channels and define and execute a test and learn approach to continually optimize marketing ROI opportunity, impart findings into an evergreen strategy.
• Ratings & Reviews (Dacor): defines and implements the brands community review strategy through owned and shared digital platforms.
• Partner with reviews seeding vendors to recruit community members, share product guides for campaign briefs, and monitor product delivery.
• Develop agency relationship to ensure Dacor reviews are optimized and customer feedback is handled appropriately.
• Share reporting to internal teams on reviews results, highlighting product feature successes and positive experiences as well as lowlights and opportunities for improvement.
• Data & Analytics: delivers insightful reporting and analytics that measures effectiveness of all digital touchpoints.
• Defines and tracks key metrics to optimize marketing campaigns, help with dashboards and deliver ad hoc analysis.
• New Initiatives: ability to deliver new and impactful digital opportunities to directly impact our customer’s consideration and conversion.
• Partnership: collaborates with all cross-function stakeholders including leadership, sales and product marketing to ensure alignment.
• Takes direction from Brand Experience stakeholders to ensure brand standards and brand content is not compromised.

Skills and Qualifications

• Bachelor’s Degree with 8+ years of experience planning, executing and measuring digital media tactics with tangible examples of how the performance of the plans impacted business results.
• 5+ years in a CRM specific role having demonstrated the ability to develop a CRM strategy and plan personalized content for email campaigns.
• Experience with social listening dashboards
• Working knowledge of the media landscape and performance-based digital marketing
• Experience managing indirect teams, include agency oversight
• Excellent project management skills, ability to identify interdependencies, overcome obstacles, and able to manage complex projects on time and deliver quality results.
• Experience developing net new programs, test n learns, unique and differentiated campaign concepts/communications framework

#LI-MS1 Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• 401(k)
• Employee Purchase Program
• Tuition Assistance (after 12 months)
• Paid Time Off
• Student Loan Program (after 12 months)
• Wellness Incentives
• and many more.

Regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at https://news.samsung.com/global/.