Manager, Integrated Marketing

Samsung Electronics Perú; Plano (TX); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

Employee Purchase Program

Tuition Assistance

Paid Time Off

Student Loan Program

Wellness Incentives

Job summary

Samsung Electronics America, Inc. in Plano, TX is seeking a senior marketing professional to lead go-to-market planning and integrated marketing for our enterprise Display business.

You will drive campaigns, coordinate with sales, product, and channel partners, and report on ROI across key verticals and solutions. The role emphasizes collaboration with executives and global teams, execution of multi-channel programs, and budget ownership to grow revenue and market share while aligning with brand

Qualifications

• 6+ years of go-to-market planning and integrated marketing experience.
• Ability to interact with executives and global teams.
• Strong cross-functional collaboration and program management.
• Proven ability to develop campaigns with measurable ROI.
• Ability to prioritize multiple programs and meet deadlines.

Responsibilities

• Leads go-to-market planning and integrated marketing for enterprise Display business.
• Manages marketing programs with full campaign plan, execution and reporting.
• Partners with sales, vertical leads and product leads to identify priority markets.
• Understands addressable market opportunities and shares insights.
• Develops marketing and sales strategies with metrics and ROI.
• Manages campaigns, events, programs and materials for channels.
• Collaborates with Channel marketing and sales for brand consistency.
• Provides advertising materials and product information with agencies and teams.
• Presents marketing analysis to leaders and helps shape strategy.
• Manages budget from approval to ROI tracking.

Skills

Go-to-market planning

Integrated marketing

Executive communication

Cross-functional collaboration

Job description

Position Summary

This role is not eligible for immigration sponsorship.

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

• Manages the go-to-market planning and integrated marketing supporting our enterprise Display business across key strategic verticals, products and solutions with a full campaign plan, execution and reporting functions.
• Manages execution of marketing programs to support vertical, product and solution goals.
• Partners with our direct sales team, vertical leads and product leads to identify priority markets and customer segments.
• Understand the addressable market opportunity with market share potential for the products and solutions.
• Develop marketing and sales strategies and campaigns with metrics and reporting coupled with enablement plans to drive Samsung revenue and market share growth.
• Manages campaigns, events/tradeshows, programs and materials for specific customer market channels.
• Collaborates with Channel marketing and sales to ensure consistency in brand execution and alignment to calendar.
• Provides advertising, promotional materials, and product information working with agencies and internal creative teams.
• Present marketing analysis to marketing leaders and assist in developing the marketing strategy.
• Manages the budget from approval to performance tracking with the appropriate ROI metrics.
• Other duties as assigned.

Skills and Qualifications

• A minimum of 6 years of experience in go-to-market planning and integrated marketing.
• Demonstrated ability to interact at all levels of the organization, including reporting and presenting to executives and global teams.
• The ability to negotiate with and convince others, including customer leadership, directors and managers with to accept/approve plans, and project recommendations.
• The ability to plan, organize and prioritize multiple strategic programs and simultaneous performance objectives, and cascade to team members.
• Ability to work with cross-functional teams to achieve customer contracted objectives and specific team goals within established timelines and requirements.
• Strong collaborator who thrives in a fast-paced, entrepreneurial environment.
• Results-oriented; capable of significantly increasing business unit performance, as well as formulating and implementing strategic business decisions.
• The ability to listen to the customer and articulate the customer’s needs internally.

Company Culture & Diversity

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

Equal Employment Opportunity

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities

During the Application Process Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• 401(k)
• Employee Purchase Program
• Tuition Assistance (after 12 months)
• Paid Time Off
• Student Loan Program (after 12 months)
• Wellness Incentives
• and many more

Additional Compensation

In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

Application Process Policy

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

Contact & Privacy

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page.

Life @ Samsung

#LI-AL1 Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

About Samsung Electronics

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).