Sr. Manager - Digital Commerce Enablement

Hunter Douglas Group; Atlanta, Northern (GA, KY); Hybrid; USD 130,000 - 160,000; Full time

Benefits offered by this job

401(k) plan with employer matching

Paid parental leave

Wellness programs

Product discounts

Time off with pay

Job summary

Hunter Douglas Group is seeking a Senior Manager, Digital Commerce Enablement in Atlanta to own omni-channel digital capabilities supporting B2B, B2C, and DTC growth. You will lead MarTech, digital shelf optimization, Levolor.com strategy, and retail media coordination to drive visibility and conversion.

You will partner with Ecommerce, Channel Marketing, and Revenue Performance to ensure content readiness and KPI-driven growth across digital channels, including emerging platforms and AI-enabled

Qualifications

• 7+ years of digital commerce or omni-channel marketing experience.
• Experience with MarTech dashboards, KPI reporting and performance measurement.
• Direct retail media experience with retailers or retailer networks.
• Strong understanding of digital shelf, PDP content, search and conversion drivers.
• Experience with AEO / GEO / SEO, content optimization, and AI-enabled shopping.
• Experience with social commerce and emerging digital channels.
• Ability to influence across Sales, Marketing, Creative and tech partners.
• Familiarity with digital shelf tools, retail media platforms and Brand Advocate programs.

Responsibilities

• Lead MarTech and performance measurement across all digital channels.
• Own digital shelf performance, content readiness, and findability improvements.
• Lead Levolor.com strategy and support marketplace growth.
• Coordinate retail media and digital demand with partners and retailers.
• Lead Brand Advocate ownership and program governance.
• Enable emerging commerce channels such as social commerce and AI-enabled shopping.

Skills

Digital commerce

MarTech

Retail media

Content optimization

PDP optimization

SEO / Findability

Cross-functional collaboration

Analytics & reporting

Job description

Sr. Manager - Digital Commerce Enablement

Atlanta, GA, United States

Description

Position Overview

The Senior Manager, Digital Commerce Enablement owns the omni-channel digital capabilities that support online growth across B2B, B2C, and DTC channels. This role connects digital shelf performance, retail media coordination, Brand Advocate ownership, and emerging commerce opportunities to improve product visibility and conversion. The role partners closely with Ecommerce/Sales, Channel Marketing, Portfolio Strategy, Revenue Performance, and Sales Activation to ensure products are findable, content-ready, media-supported, and positioned to convert across digital channels.

Key Responsibilities

• Lead MarTech and performance measurement: Own the tools, dashboards, KPIs, and reporting rhythms that measure digital commerce performance across Levolor.com, retailer.com, marketplaces, retail media, and digital shelf.
• Own digital shelf performance and strategy: Lead product content optimization, ratings / reviews tracking, PID location and optimization, keyword search, and PDP readiness to improve visibility and conversion.
• Lead Levolor.com strategy and support marketplace growth: Own Levolor.com digital commerce strategy while supporting marketplace readiness, content, execution, and growth opportunities.
• Coordinate retail media and digital demand support: Partner with Ecommerce, Sales, and retailers to align retail media priorities, campaign readiness, content support, performance feedback, and learning agendas.
• Lead Brand Advocate ownership: Manage Brand Advocate strategy, message alignment, training, escalation paths, and feedback loops from customer questions, content gaps, and product issues.
• Enable emerging commerce channels: Identify, test, and support emerging opportunities such as TikTok / social commerce, marketplace expansion, AI-enabled shopping, and new digital conversion models.

Key Cross-Functional Partners

• Sales
• Channel Marketing
• Portfolio Strategy & Trade Planning
• Sales Activation & Creative
• Revenue Performance
• Finance
• Retail Media / Agency Partners
• Customer / Retailer Digital Teams
• Brand Advocate Team

Experience & Qualifications

• 7+ years of digital commerce, ecommerce, digital shelf, retail media, marketplace, digital merchandising, performance marketing, or omni-channel marketing experience.
• Experience standing up or advancing MarTech capabilities, including dashboards, KPI reporting, performance measurement, digital shelf tools, content tracking, attribution inputs, or cross-channel reporting processes.
• Direct retail media experience, including planning, coordinating, managing, or optimizing retail media programs with key retailers and/or retailer media networks.
• Strong understanding of retailer.com, PDP content, search/findability, ratings and reviews, marketplace dynamics, digital shelf performance, and conversion drivers.
• Experience with AEO / GEO / SEO, digital findability, keyword strategy, content optimization, and how shoppers discover products through search, retailer platforms, and AI-enabled shopping experiences.
• Experience with social commerce and emerging digital channels, including TikTok / social platforms, creator-driven commerce, marketplace expansion, or new digital conversion models.
• Ability to influence across Sales, Marketing, Creative, Revenue Performance, external agencies, retailers, and technology partners.
• Strong analytical, project management, content strategy, stakeholder communication, and performance storytelling skills.
• Experience with digital shelf tools, retail media platforms, content syndication, marketplace operations, Brand Advocate programs, or MarTech platforms preferred.

Success Measures

• MarTech tools, dashboards, KPIs, and reporting rhythms are established to measure performance across digital commerce channels.
• Operating rhythms are in place with Ecommerce, Sales, Revenue Performance, Channel Marketing, and retail partners to turn performance insights into action.
• Digital shelf health improves across product content, PDP readiness, ratings / reviews, PID placement, keyword search, and findability.
• Retail media planning and post-campaign learnings are connected to clear performance metrics and optimization recommendations.
• AEO / GEO, Levolor.com, marketplace, social commerce, and influencer test-and-learn plans are developed and activated.

Role Clarity

• Digital Commerce enables the strategy online; it does not own ecommerce account management or the customer relationship.
• This role partners with Ecommerce and Channel Marketing to improve digital readiness, visibility, content quality, retail media coordination, and conversion support.

What's in it for you?

• Annual base salary range: $130,000 - $160,000
• Bonus target range: 25% - 35%
• A company culture that prioritizes internal development and professional growth
• Time off with pay
• 401(k) plan with a degree of employer matching
• Paid parental leave
• Wellness programs and product discounts

Please note, all offers presented to candidates are carefully crafted to ensure market competitiveness, equity, and reflect the individual candidate’s education, experience, skills and potential. Hunter Douglas is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.