Sr Manager, Consumer & Advertiser Insights

The Walt Disney Company; Santa Monica, New York (CA, NY); On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Senior Manager for Consumer and Advertiser Insights. This pivotal role involves leading qualitative and quantitative research projects, managing vendor interactions, and delivering actionable insights to stakeholders. You will collaborate with various departments, including Data Science and Analytics, to enhance research outcomes. The ideal candidate will have over 8 years of experience in media research, strong analytical skills, and a passion for storytelling. Join a dynamic team dedicated to shaping the future of entertainment and making a significant impact in the industry.

Qualifications

• 8+ years of experience in managing qualitative and quantitative research.
• Strong analytical skills and innovative thinking are essential.
• Leadership experience in managing and mentoring teams.

Responsibilities

• Lead qualitative and quantitative research projects with minimal supervision.
• Manage the research process, including vendor interactions and data analysis.
• Create research-based content for the Disney Insights Hub.

Skills

Primary/Custom Research

Data Analysis

Project Management

Communication Skills

Analytical Skills

Problem-Solving

Leadership

Media Research

Interpersonal Skills

Adaptability

Education

Bachelor's Degree

Tools

Nielsen

Comscore

MRI

Omniture

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Microsoft Outlook

Job description

Sr Manager, Consumer & Advertiser Insights

Apply Now | Apply Later

Job ID: 10119964

Location: New York, NY / Santa Monica, CA

Business: Disney Entertainment

Date posted: 5月. 07, 2025

Job Summary:

The Consumer & Advertiser Insights group within Disney Advertising manages custom/primary research, thought-leadership, data analysis, and insights development for advertising partners across Disney’s media portfolio, including Disney/Disney+, Hulu, ABC, ESPN, FX, Nat Geo, and Freeform. The team supports various media types such as TV, Digital, and Social.

Responsibilities:

1. Lead the execution of qualitative and quantitative research projects from start to finish with minimal supervision.
2. Design research efforts aligned with strategic goals, considering insight use cases like internal strategy, external sharing, or sales.
3. Manage the research process, including vendor interactions, research design, data analysis, reporting, and presentation of findings to stakeholders.
4. Promote thought leadership internally and externally, including presenting insights at industry events.
5. Manage two survey panels, including survey development, deployment, data analysis, and reporting.
6. Create research-based content for the Disney Insights Hub, including articles, infographics, and collaborating with marketing and legal teams.
7. Handle internal ad-hoc requests by analyzing data and communicating insights clearly.
8. Support internal stakeholders across various departments, including sales, marketing, and leadership.
9. Partner with Data Science and Analytics teams to enhance insights and solutions.
10. Communicate project updates to leadership and collaborate on dissemination strategies.
11. Coordinate with legal and finance teams on contracts and invoicing.

Basic Qualifications:

• 8+ years of experience in primary/custom research, managing both qualitative and quantitative studies.
• Strong analytical, problem-solving, and innovative thinking skills.
• Experience in advertising, media, or entertainment research, with a focus on advertising.
• Proven project management and data analysis skills, with the ability to handle multiple projects simultaneously.
• Leadership experience in managing and mentoring teams.
• Excellent communication and interpersonal skills.
• Experience managing external research agencies.
• Positive attitude and self-motivation.
• Adaptability to changing priorities and culture.
• Knowledge of media tools (e.g., Nielsen, Comscore, MRI, Omniture) is a plus.
• Understanding of data, analytics, and legal/privacy considerations is a plus.
• Willingness to travel as needed.
• Proficiency in Word, Excel, PowerPoint, Outlook.

Required Education:

• Bachelor's degree required.

Salary range varies by location, with additional benefits and incentives offered.

About Disney Entertainment:

Disney Corporate brings together the businesses behind Disney’s brands to create innovative entertainment experiences. Join a team of world-class leaders and storytellers shaping the future of entertainment.

About The Walt Disney Company:

Disney is a global leader in entertainment, operating in over 40 countries, dedicated to creating beloved stories and experiences for families worldwide.

This position is with Hulu, LLC, part of Disney Entertainment.

Equal Opportunity Employment:

Hulu, LLC is an equal opportunity employer, committed to diversity and inclusion, welcoming applicants from all backgrounds, including individuals with disabilities and veterans.

Disability Accommodation:

For accommodations, visit the Disney candidate disability accommodations FAQs. We respond to requests related to accessibility of the application process due to a disability.