Sr. Manager - Commercial Strategy

Generous Brands; United States; On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Medical & Vision

Life insurance

Disability insurance

401(k)

Paid time off

Flex spending

Job summary

Generous Brands seeks a Manager of Commercial Strategy to translate consumer and marketplace insights into actionable customer strategies. You will shape go-to-market plans and lead channel-driven product initiatives across Sales, Marketing, and Supply Chain to optimize assortment, pricing, promotions, and retail execution.

You will collaborate with cross-functional teams to drive category growth and profitability, leveraging syndicated data and internal metrics to identify trends and

Qualifications

• Bachelor's degree in a relevant field.
• 6-8+ years in Sales, Category Management, Revenue Management, Customer Development, or analytics in CPG.
• 5+ years in analytics.

Responsibilities

• Set clear customer strategy and lead strategic planning with key customers.
• Lead cross-functional initiatives for channel-driven product and pack solutions.
• Develop and improve go-to-market strategy across retailers and channels.

Skills

CPG knowledge

Category management

Cross-functional leadership

Excel

PowerPoint

Analytics

Project management

Communication

Time management

Data manipulation

Microsoft Office

Nielsen/IRI data

Travel readiness

Education

Bachelor's degree

Master’s Degree / MBA

Tools

Excel

PowerPoint

Nielsen

IRI

Job description

• This position will report to the: Director – Commercial Strategy
• Travel Requirement: Minimal
• Location: Remote
• FLSA Status: Exempt
• Employment Category: Full time regular
• Pay Range: $140,000 - $150,000 + Annual Bonus Opportunity

JOB DESCRIPTION

This is a unique opportunity to operate with a general management mindset, sitting at the intersection of Sales, Marketing, Innovation, Revenue Management, Supply Chain, and our retail customers to help shape how and where we grow the business. As a Manager of Commercial Strategy, you will translate consumer, category, customer, and business insights into action—setting customer strategy, shaping go-to-market plans, leading channel-driven product initiatives, and identifying opportunities to improve sales and profitability. You will bring the voice of the customer upstream to influence brand and innovation strategies, while partnering cross-functionally to optimize assortment, price-pack architecture, promotion, and retail execution. With broad exposure across the commercial organization, you will lead high-impact initiatives and help determine where we play, how we win, and how we create value for our customers, consumers, and business.

Job Duties

• Customer Strategy : Set clear focus and lead strategic planning to maximize commercial opportunities and partnership with key customers
• Channel-Driven Product Strategy: Lead cross-functional initiatives to deliver product and pack solutions tailored to unique needs of priority channels
• Go-to-Market Strategy: Utilize category insights to address G2M strategy and improve sales and profitability across assigned retailers and channels.
• Analytics & Insights: Leverage syndicated data (e.g., Nielsen, IRI, Circana), shopper insights, and internal performance metrics to identify trends, gaps, and growth opportunities.
• Cross-Functional Partnership: Work closely with Sales, Marketing, Revenue Management, and Supply Chain to align category strategies with overall business unit goals – inclusive of assortment optimization, price pack architecture, and promotional strategy execution.
• Business Planning: Support annual joint business planning with customers by delivering category growth stories, shopper insights, and innovation opportunities.
• Customer-Led Brand Strategy: Bring customer and channel insights upstream to influence brand and innovaton strategies and strengthen retail execution.

Business Insights & Tools

• Maintain reporting tools ensuring up-to-date information is available to all sales and management personnel.
• Provides on-going trend analysis of customer data (business performance and drivers) to seize value-creating opportunities re: new distribution, promotional effectiveness, trends and competitive activity; works with Sales to take corrective action as necessary

Planning and Execution

• Along with National Sales Directors and Category Management, develop strategies for joint business planning, category reviews, and new item presentations.
• Provides input into customer planning cycle based on knowledge of category and shopper trends, competitive issues, etc.
• Help analyze and recommend action for go-to-market responses due to competition/channel activity
• Performs other duties as apparent or assigned

Required Skills And Abilities

• CPG Category, consumer, & shopper knowledge
• Extensive knowledge of category management principles and ability to apply to the Produce category
• Strong communication skills (written and oral)
• Exceptional analytical and project management skills
• Excellent presentation, consensus-building and leadership abilities
• Proven ability to work with cross-functional teams and influence others
• Excellent time management, critical thinking and problem-solving skills
• Self-driven to achieve goals; high energy level is essential; strong, dedicated work ethic
• Able to source, collect and manipulate data to derive meaningful, actionable insights
• Must be very proficient in Microsoft Office Applications, expert level in Excel and PowerPoint
• Experience with building databases and mining syndicated data sources for insights (IRI/Nielsen)
• Travel: ~20% required for account calls and sales meetings

Minimum Qualifications

• Bachelor's degree
• 6-8+ years Sales, Category Management, Revenue Management, Customer Development, or other relevant experience in the CPG industry (including 5+ years in Analytics)

Preferred Qualifications

• Produce category experience
• Master’s Degree / MBA

Physical Demands & Environmental Hazards

• N/A

Hours & Workdays

• N/A

WHAT WE OFFER plus more !

Our rich benefits packages are designed to support the health and well-being of both our eligible team members and families.

• Medical, Dental & Vision
• Group Life and AD&D
• Voluntary Life and AD&D
• Group Short & Long-Term Disability
• 401(k)
• Paid Time Off
• Flexible Spending Accounts
• Employee Assistance Program
  • Gym Membership Discounts

EQUAL EMPLOYMENT OPPORTUNITY

We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation for qualified individuals with disabilities, as needed, to assist them in performing essential job functions.

REASONABLE ACCOMMODATIONS

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Generous Brands and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at [e-mail] .