Brand Manager

Bolthouse Farms; United States; On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Group Life and AD&D

Voluntary Life and AD&D

Group Short & Long-Term Disability

401(k)

Paid Time Off

Flexible Spending Accounts

Employee Assistance Program

Gym Membership Discounts

Job summary

Bolthouse Farms, part of Generous Brands, is seeking a Brand Manager to partner with the Director of Marketing to shape the Bolthouse Farms marketing strategy and drive revenue targets. The role is remote with occasional collaboration in California offices.

You will analyze data, develop bold campaigns, manage cross-functional projects, and lead innovative initiatives with agencies and internal teams. Ideal candidates have 3–5 years of brand management in food CPG, strong communication, and a

Qualifications

• Bachelor’s degree required; MBA preferred.
• 3–5 years brand management in food CPG.
• Ability to read syndicated data from IRI or Nielsen.
• Strong project management and attention to detail.
• Excellent interpersonal communication and teamwork.
• Experience launching and leading new innovations.
• Experience working with internal & external agencies to develop marketing plans.
• Experience developing social & influencer strategies.
• Experience leading cross-functional teams in a fast-paced environment.

Responsibilities

• Develop and implement marketing strategy to achieve revenue targets.
• Lead brand strategy development with Director of Marketing.
• Collaborate with internal and external agencies on campaigns and assets.
• Manage multiple cross-functional projects with deadlines and priorities.
• Develop innovative projects from inception through execution and rollout.

Skills

Brand analytics

Data-driven marketing

Cross-functional collaboration

PM / project management

Communication skills

Education

Bachelor's degree

MBA preferred

Job description

• This position will report to the: Director - Marketing
• Travel Requirement: Minimal
• Location: Remote
• FLSA Status: Exempt
• Employment Category: Full time regular

The Role

• This position will report to the: Director - Marketing
• Travel Requirement: Minimal
• Location: Remote
• FLSA Status: Exempt
• Employment Category: Full time regular
• Pay Range: $140,000-$150,000 + Annual Bonus Opportunity

Generous Brands

Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages.

Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans.

The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit www.generousbrands.com .

Job Description

Brand Manager works closely with the Director of Marketing in leading the development and implementation of the Bolthouse Farms marketing strategy that delivers annual and multi-year revenue targets and enhances brand equity in line with the Generous Brands company vision. This position will sit within the Bolthouse Farms Marketing Team and will be remote, with collaboration sessions in Bakersfield, Rancho Cucamonga or LA on an as-needed basis.

Job Duties

• Business Analytics: Able to use syndicated, consumer and customer data to identify business insights and recommend solutions that optimize results. Developing monthly/quarterly business reviews and ad-hoc analysis.
• Strategic Thinking: Contribute to developing comprehensive brand strategy, taking into account consumer, category and market trends. Able to confidently present strategic, data-driven recommendations to senior team.
• Marketing: Manages the briefing & development of bold, disruptive communication plans, inclusive of social and influencers, in collaboration with internal and external agencies.
• Project Manager: Ability to lead large cross-functional projects with multiple stakeholders, complex inputs, and time sensitive deadlines; effectively manages workload by prioritizing and multi-tasking. Demonstrates a sense of urgency to drive impact.
• Innovation: Manage the development of innovation projects from inception through production and the execution of a tactical support plan. Ability to collaborate with internal cross-functional teams and influence without authority to guide quick, actionable decisions.

Required Skills And Abilities

YOU MIGHT BE A GOOD FIT IF…

• You’re highly skilled at being agile and can pivot priorities on a dime
• You’re a creative problem solver who is an expert at rolling up your sleeves and working efficiently in a fast-paced environment.
• You are a strong communicator and collaborator with an ability to inspire and influence others, either as the leader or as a member of the team.
• You are a natural self-starter, comfortable taking the lead with limited resources while still achieving strong results.

Minimum Qualifications

• Bachelor’s degree required; MBA preferred
• Minimum of 3-5 years of brand management experience in food CPG
• A deep understanding of how to read, interpret and build models from syndicated data such as IRI or Nielsen
• Strong project management skills and attention to detail
• Excellent interpersonal communication and team working skills
• Experience leading and launching new innovation
• Experience working with internal & external agencies to develop marketing plans
• Experience developing and executing social & influencer strategy
• Previous experience leading and working on cross-functional teams
• Comfortable working in a fast-paced, fast-changing environment
• Proven, reliable work history

Preferred Qualifications

• MBA preferred
• Consulting background gets bonus points!
• Direct experience in CPG food categories is strongly preferred

Physical Demands

• Occasional travel to Bakersfield and Rancho Cucamonga

Hours & Workdays

• Monday through Friday 8:00-5:00pm.

WHAT WE OFFER plus more !

Our rich benefits packages are designed to support the health and well-being of both our eligible team members and families.

• Medical, Dental & Vision
• Group Life and AD&D
• Voluntary Life and AD&D
• Group Short & Long-Term Disability
• 401(k)
• Paid Time Off
• Flexible Spending Accounts
• Employee Assistance Program
  • Gym Membership Discounts

EQUAL EMPLOYMENT OPPORTUNITY

We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation for qualified individuals with disabilities, as needed, to assist them in performing essential job functions.

REASONABLE ACCOMMODATIONS

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Generous Brands and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at [e-mail] .