Sr. Manager, Channel Marketing

Masco Corporation; United States; Remote; USD 100,000 - 130,000; Full time

Job summary

A leading plumbing industry company seeks a Senior Manager of Channel Marketing to drive brand growth through strategic marketing programs and cross-functional collaboration. Applicants should have over 10 years of marketing experience and a Bachelor's degree in a relevant field. The role involves developing channel strategies, executing high-impact campaigns, and measuring performance to enhance customer engagement. A team-centric and innovative mindset is key for success in this position.

Benefits

Comprehensive benefit plans

Tuition reimbursement

Flexible work-life balance

LinkedIn Learning access

Qualifications

• 10+ years of marketing experience, preferably in customer/channel marketing.
• Strong understanding of both digital and traditional marketing channels.
• Proven ability to interpret data and craft actionable marketing strategies.

Responsibilities

• Develop and lead the channel marketing strategy for Newport Brass.
• Design and execute high-impact marketing campaigns aligned with brand priorities.
• Partner with Sales, Brand Marketing, and Product for program activation.

Skills

Channel marketing strategy

Digital marketing channels

Communication skills

Data interpretation

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

At Delta Faucet Company, we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence.

Your Role at Delta Faucet

As the Senior Manager of Channel Marketing for Newport Brass, you are a strategic architect responsible for planning and executing integrated programs that drive brand growth and elevate customer and influencer engagement across multiple channels. You translate insights into action by partnering closely with product, sales, and brand teams to anticipate market trends, develop compelling programs, and ensure flawless execution. This role is not about managing isolated tactics – it’s about designing cohesive, results-driven strategies that deliver brand relevance and commercial impact.

Responsibilities

• Strategic Program Development: Develop and lead the channel marketing strategy for Newport Brass to support business strategies and drive sales and profitable growth across all customer-facing and influencer touchpoints.
• Channel & Customer Expertise: Build and maintain deep channel knowledge through field travel, industry engagement, and competitive analysis. Develop customer-specific promotions, merchandising, and channel plans to increase visibility and conversion.
• Campaign Leadership: Design and execute high-impact marketing campaigns aligned with brand priorities.
• Visual Displays and Merchandising: Collaborate with stakeholders to ensure brand consistency, effective campaign execution and optimized product placement while monitoring performance and adapting strategies to drive sales and customer engagement.
• Cross-Functional Collaboration: Partner with Sales, Brand Marketing, Product, Operations, Finance, and Regional stakeholders to ideate and activate programs that meet commercial objectives.
• Performance Measurement: Define KPIs and track channel performance by analyzing sales, margins, and volume across key products and customers, and lead the development of targeted improvement plans.
• Sales & Customer Activation: Serve as the primary liaison for the corporate sales team and agency representatives. Develop customer-specific promotions, programs, and merchandising assets to increase visibility and conversion.
• Launch Support: Support product launches across customer channels, including rollout strategy and post-launch performance maintenance.
• Digital Integration: Collaborate with digital marketing counterparts to synchronize omnichannel initiatives and enhance customer engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• 10+ years of marketing experience, preferably in customer/channel marketing or brand management within a large, matrixed organization
• 5+ years experience managing cross-functional projects with stage-gate frameworks
• Strong understanding of both digital and traditional marketing channels
• Proven ability to interpret data and insights to craft compelling, actionable marketing strategies
• Demonstrated track record in optimizing marketing spend for effectiveness and efficiency
• Excellent communication and presentation skills – confident, clear, and authentic in delivering strategic messaging
• Collaborative, innovative, and adaptable mindset with a passion for continuous learning
• Experience or strong interest in luxury, fashion, or design industries is a plus

Additional Information

This position requires up to 40% domestic travel, supporting key customer accounts and initiatives in the field.

Why Join Us?

At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You’ll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization.

Here are some of the benefits we offer for your personal and professional growth:

• Culture:Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Wellbeing:Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development:LinkedIn Learning access; internal opportunities to work on projects cross-company.
• Social Impact:Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.

Delta Faucet Company is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital status, military and veteran status, height, weight or any other characteristic protected by law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Delta Faucet Company is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Delta Faucet Company is an E-Verify employer.

E-Verify Participation Poster: English & Spanish

E-verify Right to Work Poster: English, Spanish