Sr. Manager Branding Strategy & Engagement

TELUS Digital; United States; Remote; USD 100,000 - 125,000; Full time

Job summary

An innovative company is seeking a Sr. Manager of Branding Strategy & Engagement to enhance driver loyalty and trust. This role focuses on developing effective branding strategies and communication initiatives that align with the company's values. The ideal candidate will have a strong understanding of the gig-driver community and possess excellent communication skills. By leveraging data analysis, you will optimize branding efforts to improve driver retention and perception. Join a dynamic team that values customer connection and embraces change in a remote work environment.

Qualifications

• Strong understanding of gig-driver community and their needs.
• Excellent written and verbal communication skills.

Responsibilities

• Develop comprehensive branding strategies for driver communications.
• Optimize branding strategies using data and feedback.

Skills

Brand Strategy Development

Data Analysis

Communication Skills

Job description

Sr. Manager Branding Strategy & Engagement

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This range is provided by TELUS Digital. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$31.00/hr - $36.00/hr

About this Job

Sr. Manager Branding Strategy & Engagement

TELUS Digital (NYSE: TIXT) focuses on the value of human connection to design, build and deliver high-tech, high-touch customer experiences powered by next-gen digital solutions. With almost 75,000 team members and delivery centers across 30 countries in Africa, Asia, North and Central America, and Europe, TELUS Digital empowers customer experience innovation through digital enablement, spirited teamwork, agile thinking, and a caring culture that puts customers first. The company's solutions cover customer experience, content moderation, digital transformation, IT lifecycle, advisory and digital consulting, risk management, and back-office support. Fueling any stage of company growth, TELUS Digital partners with some of the world’s most disruptive brands from fast-growing tech, financial services and fintech, games, travel and hospitality, healthcare, and ICT industries. The company serves clients in over 50 languages. Learn more at: telusdigital.com

Position Overview:

As a Sr. Mgr Branding Strategy & Engagement, you will play a critical role in shaping and executing strategies that enhance driver engagement, loyalty, and trust. Your primary focus will be to develop and implement effective branding strategies, communication initiatives, and performance measurement plans that align and protect the company's brand perception and value.

Primary Responsibilities:

• Driver Engagement and Retention: Develop and execute comprehensive branding strategies tailored specifically for driver communications.
• Brand Strategy Optimization: Utilize data and feedback to assess the effectiveness of branding strategies. Continuously optimize content and campaigns to improve driver tenure/retention and brand perception.
• Brand Consistency and Alignment: Ensure all branding strategies and communications align with the brand and values. Collaborate with cross-functional teams to ensure consistent messaging and branding across all driver touchpoints.

Qualifications:

• Strong understanding of the gig-driver community and their needs, preferences, and pain points.
• Excellent written and verbal communication skills, with the ability to craft compelling messages that resonate with drivers.
• Experience with data analysis and interpretation, using insights to optimize communications and improve driver outcomes.

The base compensation range for this position is $31-$36 an hour, commensurate with experience. Actual compensation within that range will be dependent upon the individual's skills, experience, qualifications, and applicable laws.

Location: Remote - USA

TELUS Digital Values:

TELUS Digital recognizes and embraces the importance of values in our ever-changing workplace. To be successful, all applicants must demonstrate behaviors that are reflective of our values:

• We passionately put our customers and communities first
• We embrace change and innovate courageously
• We grow together through spirited teamwork

At TELUS Digital, we are committed to diversity and equitable access to employment opportunities based on ability.