Sr Manager, Brand Marketing- Nesquik

Nestlé S.A.; Arlington (VA); In loco; USD 130.000 - 195.000; Tempo pieno

Descrizione del lavoro

Nestlé USA in Arlington, VA seeks a Senior Manager, Product Experience (PX) for Nesquik + Beverage Brands to drive innovation, renovation, and launch excellence. You’ll leverage consumer, category, and competitive insights to shape product and packaging experiences that deliver growth and brand equity.

Anchored by Nesquik and a portfolio of beloved beverages, you’ll lead strategic initiatives, collaborate with CX and cross-functional teams, and guide the growth of premium brand experiences

Competenze

• Strong knowledge of brand building and portfolio strategy.
• Experience leading cross-functional teams and agency partners.
• Ability to translate consumer insights into actionable plans.

Mansioni

• Lead 3C consumer/category/customer insights to inform innovation and launch readiness.
• Own product and packaging experience strategies for Nesquik + beverage brands.
• Partner with CX, Legal, R&D, and Supply Chain to deliver superior brand experiences.

Conoscenze

Negotiation

Cross-functional leadership

Brand strategy

Market insights

Formazione

Bachelor's degree in Marketing or related field

MBA preferred

Descrizione del lavoro

Foods you love. Brands you trust. And a career that empowers you to grow.

At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

As the Senior Manager, Product Experience (PX), Nesquik + Beverage Brands, you are responsible for how the brand is experienced through innovation, product, and packaging. By leveraging holistic consumer, category, and competitive understanding, you lead innovation and renovation initiatives, product and packaging superiority efforts, and launch execution that strengthen the brand across first and second moments of truth. Working closely with Consumer Experience (CX) and cross-functional teams, you help ensure brand experiences, product performance, and business objectives come together to deliver meaningful consumer impact and sustainable growth.

Anchored by Nesquik and a collection of well-loved beverage brands, this portfolio combines iconic equity with meaningful growth potential. The challenge is clear: ensure that our brands continue to play a meaningful role in the lives of consumers in a competitive, complex, and constantly evolving marketplace. This leader will champion the pillar's product strategy: accelerating Nesquik's growth by building strong brand fundamentals, driving an unrivaled product & packaging experience, developing breakthrough innovation & renovation pipelines, and serve as the marketing lead for key business routines.

KEY RESPONSIBILITIES

Consumer, Category, and Customer (3C) Understanding

• Partner with Insights to create and apply consumer and shopper insight activities that inform innovation, renovation, product experience, and in-market execution, leveraging holistic consumer, category, customer, and competitive understanding to guide strategic decisions.
• Partner with Consumer Experience (CX) to connect 3C understanding into executional outputs across product, packaging, claims, naming, and commercialization.
• Provide strategic direction on where the brand and product can stretch through innovation and renovation, ensuring opportunities are grounded in consumer needs, competitive dynamics, and business growth potential.
• Synthesize innovation dynamics and market performance to inform business reviews, forecasting, product improvements, and long-term portfolio strategy.
• Lead 3-year I&R pipeline delivery across front-end innovation (FEI), scoping, concept development, commercialization, and market readiness aligned with defined I&R strategies.
• Own product strategy grounded in 3C understanding, ensuring the innovation pipeline strengthens brand relevance, product superiority, and commercial impact.
• Define requirements for innovation concepts, claims, naming, packaging, and commercialization deliverables that support successful innovation launches, relaunches, and product changes.
• Oversee innovation pipeline performance, forecast assumptions, launch performance learning, and opportunities to optimize, scale, fix, or swap initiatives.
• Lead launch readiness activities, including input for commercial selling materials, launch tools, product-related eContent, customer execution plans, and relaunch/pack/product change materials in partnership with Commercial Development teams.
• Lead renovation initiatives across product, formulation, and packaging changes to strengthen product superiority, design-to-value opportunities, consumer experience, and long-term brand competitiveness.

Unrivaled Superiority for Product & Packaging

• Lead the development and execution of product and packaging experience initiatives aligned to brand strategy, ensuring a superior consumer experience across key moments of truth.
• Own renovation strategies for existing products, including quality, formulation, packaging, and pack experience changes that improve consumer relevance and product performance.
• Owns packaging design execution, visual identity application, product claims, and production delivery activities, partnering with cross-functional teams to bring superior product and packaging experiences to market.
• Partner with Legal, Regulatory, R&D, Supply Chain, and Brand teams to lead claims development, compliance processes, feasibility assessments, product truth standards, and execution readiness.
• Product & Packaging initiatives that build consumer trust, transparency, brand credibility, and stakeholder alignment.
• Responsible for setting the overall price value strategic approach and desired state based on consumer category and customer insights.
• Provide strategic direction and executional input supporting I&R integration into shopper plans (retailer media) and customer-facing activation priorities.
• Own digital shelf execution strategy, including PDP content, product information, product storytelling, digital asset deployment, and content quality to ensure a consistent and compelling product experience across eCommerce platforms.

Business Management

• Support monthly business reviews (MBP/MBR) for marketing, enterprise forecasting, and annual planning processes by preparing innovation inputs, new item performance updates, and recommendations that inform business decisions.
• Own the translation of product and consumer research into actionable recommendations that inform business reviews, forecasting, portfolio decisions, and product experience priorities.
• Prepare marketing forecasting inputs, including consumption data, new item assumptions, performance updates, and business changes, helping translate results into actionable recommendations.
• Lead team in tracking and reporting of brand performance, innovation priorities, and key initiatives, ensuring visibility to performance trends, risks, and opportunities.
• Lead development of the Brand Situation Analysis, Brand Plan, and MBS inputs, partnering across functions to synthesize product experience priorities, innovation architecture, pipeline opportunities, and growth strategies.

Talent Management

• Champions the Nestlé Ways of Winning by setting clear expectations, role modeling desired behaviors, and fostering an inclusive, high-performing culture that enables teams to thrive and deliver business results.
• Lead by example to motivate and inspire team to exceed performance targets
• Actively communicate expectations and provide regular feedback against those expectations through a robust performance management process, working with each team member to evaluate performance, provide feedback and training.
• Work with direct reports to build appropriate development plans and coach team to ensure that the training activities achieve mutual, agreed upon objectives.
• Participate in talent recruitment and selection to staff the organization with the best people for current jobs, as well as future leadership, promoting workforce diversity
• Fostering the sharing of best practices.

QUALIFICATIONS / CERTIFICATIONS

• University Degree (BA/BS) in Marketing or related business field
• MBA preferred
• In-depth knowledge of brand building management principles and practices.
• Strong negotiation, agency management, and relationship-building skills.
• Strong research and strategic analysis skills
• Demonstrated ability to lead cross-functional teams, influence stakeholders, and manage agency partners.
• Strong problem-solving and decision-making skills, with the ability to translate ambiguity into clear recommendations and action plans.
• Excellent communication (both verbal and written) and interpersonal skills.
• Strong financial acumen and understanding of calculating