Sr. Manager Brand & Content Marketing, CVS Healthspire Payor Solutions

CVS Health; United States; Remote; USD 67,000 - 200,000; Full time

Job summary

An established industry player is seeking a Senior Manager for Brand & Content Marketing to shape the CVS Healthspire Payor Solutions brand. This role involves developing brand strategies, leading cross-functional teams, and creating compelling narratives that resonate with clients. The ideal candidate will have extensive experience in B2B brand marketing, particularly within the healthcare sector, and will be adept at navigating complex organizational structures. Join this innovative firm and contribute to a mission that democratizes healthcare and improves lives.

Benefits

Affordable medical plan options

401(k) plan with matching contributions

Employee stock purchase plan

Wellness screenings

Tobacco cessation programs

Financial coaching

Tuition assistance

Flexible work schedules

Paid time off

Dependent care resources

Qualifications

• 7-10 years experience in healthcare or relevant B2B industry.
• 3+ years of cross-functional leadership experience.
• 1+ years of people management experience.

Responsibilities

• Develop brand strategy for CVS Healthspire Payor Solutions.
• Lead cross-functional teams on brand implementation.
• Partner with product marketing for content publishing.

Skills

B2B Brand Marketing

Cross-Functional Leadership

Storytelling

Healthcare Industry Knowledge

Education

Bachelor's Degree

Master's Degree

Job description

Sr. Manager Brand & Content Marketing, CVS Healthspire Payor Solutions

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels, and more than 300,000 purpose-driven colleagues – caring for people where, when, and how they choose in a way that is uniquely more connected, more convenient, and more compassionate. And we do it all with heart, each and every day.

At CVS Health, our mission is to democratize healthcare – improving outcomes while making healthy living more accessible for all. CVS Healthspire focuses on helping employers and health plans deliver high-quality care for their members. We seek innovative marketing leaders who think big and push boundaries to drive business results with our clients and their members at the center of what we do. Join us in our mission to lower healthcare costs, increase accessibility, and improve lives.

What you will do:

The Senior Manager, Brand & Content Marketing, will shape the CVS Healthspire Payor Solutions brand and storytelling to generate awareness and favorability, in partnership with product marketers. You will be part of a dynamic, cross-functional team focused on building and implementing a new brand that is central to CVS Health’s integrated strategy.

This strategic marketer and compelling storyteller will be a thought leader with a vision for integrating narratives that showcase our product portfolios to attract new business, foster loyalty among clients, and advocate with consultants.

Key Responsibilities:

• Develop the brand strategy for CVS Healthspire Payor Solutions, including content strategy and tactical execution planning and activation.
• Own key brand channels such as the website, social media, email, and webinars.
• Lead cross-functional teams on brand implementation across product assets, marketing materials, and digital properties for both B2B and B2C audiences.
• Partner with product marketing to prioritize content publishing aligned with key products and business goals.

Required Qualifications

• 7-10 years of experience in healthcare, PBM, retail pharmacy, or relevant B2B industry.
• 3+ years of cross-functional leadership experience.
• 1+ years of people management experience.

Preferred Qualifications

• Expertise in B2B brand marketing targeting Fortune 500 clients using cross-channel approaches.
• Proven ability to partner across organizational levels to lead and influence.
• Experience navigating large, complex organizations and driving impact through collaboration and influence.
• Strong storytelling skills supported by quantitative and qualitative evidence to synthesize complex information clearly and compellingly.

Pay Range

The typical pay range for this role is:

$67,900.00 - $199,144.00

At CVS Health, we’re committed to fostering a workplace where every colleague feels valued and included. Our comprehensive benefits include medical plans, 401(k), employee stock purchase plans, wellness programs, flexible schedules, and more. For details, visit our benefits page.

Application deadline: 06/30/2025. Qualified applicants with arrest or conviction records will be considered in accordance with applicable laws.

About the company

At CVS Health, our purpose is to help people on their path to better health through innovative health services, plans, and community pharmacy programs—making quality care affordable, accessible, simple, and seamless to help people stay well in body, mind, and spirit.