Sr. Manager Brand & Content Marketing, CVS Healthspire Payor Solutions

Hispanic Alliance for Career Enhancement; New York (NY); On-site; USD 67,000 - 200,000; Full time

Job summary

An innovative health solutions company is seeking a Senior Manager for Brand & Content Marketing. This role is pivotal in shaping the CVS Healthspire Payor Solutions brand, focusing on strategic marketing and storytelling to enhance brand awareness. The ideal candidate will possess extensive experience in the healthcare sector, particularly in B2B brand marketing, and will be adept at leading cross-functional teams to implement effective marketing strategies. Join a mission-driven organization dedicated to improving healthcare accessibility and outcomes for all.

Benefits

Affordable medical plan options

401(k) plan with matching contributions

Employee stock purchase plan

Wellness screenings

Tobacco cessation programs

Weight management programs

Confidential counseling

Financial coaching

Tuition assistance

Flexible work schedules

Qualifications

• 7-10 years of experience in healthcare or relevant B2B industry.
• Expertise in B2B brand marketing for Fortune 500 clients.

Responsibilities

• Develop brand strategy for CVS Healthspire Payor Solutions.
• Lead cross-functional teams on brand implementation.

Skills

Healthcare Industry Knowledge

B2B Brand Marketing

Cross-Functional Leadership

Storytelling

Quantitative Analysis

Qualitative Analysis

Education

Bachelor's Degree

Master's Degree (Preferred)

Job description

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

At CVS Health we are on a mission to democratize healthcare - improving outcomes while making healthy living more accessible for all. CVS Healthspire is focused on helping employers and health plans deliver the highest quality care for their members. We are looking for innovative marketing leaders who think big and push boundaries to drive business result with our clients and their members at the center of what we do. Join us in our mission to lower health care costs, increase accessibility, and improve lives.

What you will do:

The Senior Manager, Brand & Content Marketing is responsible for shaping the newly established CVS Healthspire Payor Solutions brand and storytelling to generate awareness and favorability, in partnership with product marketers. You will be part of an exciting group of cross functional teams focused on building and implementing a new brand that is core to the CVS Health integrated strategy.

This strategic marketer and powerful storyteller is a thought leader with a vision for how to bring together compelling narratives, inclusive of product portfolios to attract new business, drive loyalty among clients and advocacy with consultants.

Key Responsibilities:

• Develop the brand strategy for CVS Healthspire Payor Solutions inclusive of content strategy and tactical execution planning and activation
• Strategic ownership over key brand channels including website and marketing channels (social, email, event/webinars etc.).
• Lead cross functional teams on brand implementation across product assets, marketing materials and digital properties for both B2B and B2C
• Partner with product marketing on prioritization of content publishing to ensure the brand building is reflective of key products/business goals

Required Qualifications

• 7-10 years of experience with healthcare, PBM, retail pharmacy or relevant B2B industry
• 3+ years of cross-functional leadership experience
• 1+ years of people management experience

Preferred Qualifications

• Expertise in B2B brand marketing where the clients are in the fortune 500 and expertise of leveraging a surround sound/cross channel approach
• Proven ability to partner cross functionally at all levels of the organization to ensure you are bringing both leadership and influence
• Able to navigate a complex organization: the ideal candidate will have worked effectively in an organization of considerable size, scope and complexity. They will be highly effective at partnering and will understand how to collaborate, influence and drive impact across the organization
• Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong story telling & quantitative and qualitative evidence

Pay Range

The typical pay range for this role is:

$67,900.00 - $199,144.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 06/30/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.