Sr. Manager Brand & Content Marketing, CVS Healthspire Payor Solutions

Lensa; Atlanta (GA); On-site; USD 67,000 - 200,000; Full time

Job summary

CVS Health is seeking a Senior Manager for Brand & Content Marketing to develop the brand strategy for CVS Healthspire Payor Solutions. This mid-senior level role involves leadership, storytelling, and cross-functional collaboration to enhance brand awareness and promote healthcare solutions. The position is based in Atlanta, GA, and aims to attract innovative marketing leaders to drive impactful business results.

Benefits

Comprehensive medical plans

401(k) plan with matching contributions

Employee stock purchase plan

Flexible work schedules

Tuition assistance

Qualifications

• 7-10 years of experience in healthcare or relevant B2B industry.
• 3+ years of cross-functional leadership experience.
• 1+ years in people management.

Responsibilities

• Develop brand strategy for CVS Healthspire Payor Solutions.
• Lead cross-functional teams on brand implementation.
• Partner with product marketing on content publishing.

Skills

Healthcare experience

B2B marketing

Cross-functional leadership

Storytelling

Quantitative analysis

Education

Bachelor's degree in Marketing or related field

Job description

Sr. Manager Brand & Content Marketing, CVS Healthspire Payor Solutions

Sr. Manager Brand & Content Marketing, CVS Healthspire Payor Solutions

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Lensa is the leading career site for job seekers at every stage of their career. Our client, CVS Health, is seeking professionals in Atlanta, GA. Apply via Lensa today!

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

At CVS Health we are on a mission to democratize healthcare – improving outcomes while making healthy living more accessible for all. CVS Healthspire is focused on helping employers and health plans deliver the highest quality care for their members. We are looking for innovative marketing leaders who think big and push boundaries to drive business result with our clients and their members at the center of what we do. Join us in our mission to lower health care costs, increase accessibility, and improve lives.

What You Will Do

The Senior Manager, Brand & Content Marketing is responsible for shaping the newly established CVS Healthspire Payor Solutions brand and storytelling to generate awareness and favorability, in partnership with product marketers. You will be part of an exciting group of cross functional teams focused on building and implementing a new brand that is core to the CVS Health integrated strategy.

This strategic marketer and powerful storyteller is a thought leader with a vision for how to bring together compelling narratives, inclusive of product portfolios to attract new business, drive loyalty among clients and advocacy with consultants.

Key Responsibilities

• Develop the brand strategy for CVS Healthspire Payor Solutions inclusive of content strategy and tactical execution planning and activation
• Strategic ownership over key brand channels including website and marketing channels (social, email, event/webinars etc.).
• Lead cross functional teams on brand implementation across product assets, marketing materials and digital properties for both B2B and B2C
• Partner with product marketing on prioritization of content publishing to ensure the brand building is reflective of key products/business goals
  
  

Required Qualifications

• 7-10 years of experience with healthcare, PBM, retail pharmacy or relevant B2B industry
• 3+ years of cross-functional leadership experience
• 1+ years of people management experience
  
  

Preferred Qualifications

• Expertise in B2B brand marketing where the clients are in the fortune 500 and expertise of leveraging a surround sound/cross channel approach
• Proven ability to partner cross functionally at all levels of the organization to ensure you are bringing both leadership and influence
• Able to navigate a complex organization: the ideal candidate will have worked effectively in an organization of considerable size, scope and complexity. They will be highly effective at partnering and will understand how to collaborate, influence and drive impact across the organization
• Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong story telling & quantitative and qualitative evidence
  
  

Pay Range

The Typical Pay Range For This Role Is

$67,900.00 - $199,144.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great Benefits For Great People

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan .
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
  
  

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 06/30/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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