Sr. Manager, Battlefield Performance Media

Electronic Arts; Los Angeles (CA); On-site; USD 138,000 - 219,000; Full time

Job summary

An innovative company is on the lookout for a Sr. Manager of User Acquisition/Performance Media to lead dynamic marketing strategies for a beloved gaming franchise. This role is pivotal in shaping how audiences engage with interactive entertainment, focusing on data-driven decisions and creative solutions. With a strong emphasis on collaboration across various teams, you will drive user acquisition efforts while managing substantial media budgets. Join a passionate team dedicated to creating unforgettable gaming experiences and take the lead in maximizing revenue through cutting-edge marketing strategies.

Benefits

Paid Time Off

Health Insurance

Retirement Plans

Comprehensive Benefits Package

Qualifications

• 8+ years in performance marketing for PC, console, and mobile games.
• 3+ years in a leadership role managing teams and budgets.

Responsibilities

• Lead user acquisition strategies for the Battlefield franchise.
• Collaborate with teams to optimize performance metrics and ROAS.

Skills

Performance Marketing

User Acquisition

Data Analysis

Leadership

Creative Strategy

Education

BA/BS in Marketing

BA/BS in Finance

BA/BS in a Related Quantitative Field

Job description

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story, part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The future of entertainment is interactive, and our Live Services Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our franchises, including FC, Madden NFL, The Sims, Battlefield, Plants vs. Zombies, and more. We are a multi-functional group with expertise in building fandoms, driving interactive storytelling, and positioning our franchises within the broader entertainment ecosystem.

We are seeking a Sr. Manager, User Acquisition/Performance Media to join the Live Service Marketing Organization. You will report to the Sr. Director Franchise Performance Media and be responsible for growing the Battlefield Franchise.

Responsibilities

1. Lead a team of data-driven marketers specializing in user acquisition for Battlefield across PC, console, and mobile.
2. Identify performance media solutions to address business challenges and support growth.
3. Partner with brand, product marketing, channel marketing, creative, and studio teams on go-to-market strategies.
4. Educate and influence senior partners in Studio, Fan Growth, Creative, and Publishing to maximize investment returns.
5. Collaborate with Analytics and Finance to refine ROAS models and optimize performance metrics.
6. Set ROAS targets with studios and commercial teams to maximize game revenue.
7. Develop multi-year paid user acquisition strategies considering privacy, AI, and lifecycle management.
8. Align advertising partner roadmaps with business needs.
9. Enhance strategies to grow and maximize revenue for titles.
10. Create data-driven narratives for senior management.

Requirements

1. 8+ years in performance marketing managing demand generation and player acquisition across PC, console, and mobile games.
2. 3+ years in a leadership or management role.
3. Experience managing AAA game media budgets.
4. Ownership, accountability, and ability to solve complex problems.
5. Deep understanding of user acquisition algorithms, measurement, and creative best practices.
6. BA/BS in marketing, finance, or a related quantitative field.
7. Passion for and knowledge of video games.

Compensation & Benefits

EA offers competitive pay ranges based on location, experience, and qualifications, along with a comprehensive benefits package including paid time off, health insurance, retirement plans, and more. Specific ranges vary by region, e.g., California: $138,200 - $219,000 USD.

About Electronic Arts

EA values adaptability, resilience, creativity, and curiosity. We support our teams with holistic benefits focused on wellness and growth. EA is an equal opportunity employer committed to diversity and inclusion, providing accommodations for qualified individuals with disabilities.