Sr. Local Performance Marketing Specialist

Neighborly®; United States; A distancia; USD 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote role approved

Hybrid work model

Equity and bonus opportunities

Descripción de la vacante

Neighborly is seeking a Sr. Local Performance Marketing Specialist to drive local marketing plans for franchise owners and optimize the customer journey across channels.

You will coach owners on plan execution, monitor performance metrics, and present launch strategies to achieve growth and break-even targets while collaborating with cross-functional teams.

Formación

• Bachelor’s degree in Marketing, or related field.
• 7+ years of marketing experience, including digital marketing, with strong analytical skills.
• Franchise service, retail, B2B, or referral-driven business experience.
• Hands-on marketing and customer engagement platform experience, including adoption through training and coaching.
• Content development and customer journey experience, including communications and follow-up.

Responsabilidades

• Develop and monitor integrated marketing plans for franchise owners.
• Coach franchise owners on local marketing plans, channel mix, and customer journey goals.
• Track marketing metrics online and offline, focusing on leads and revenue objectives.
• Present pre-opening and grand-opening plans during onboarding and guide first- and second-year plans to hit break-even targets.
• Sell in local programs and optimize local marketing plan adoption with franchise owners.
• Develop roll-up reporting on franchise participation to drive qualified leads and revenue.

Conocimientos

Analytical skills

Digital marketing

Customer engagement

Educación

Bachelor’s degree in Marketing

Descripción del empleo

Are you looking for a place where you can bring your passion for local marketing programs, and their effectiveness in driving overall sales and customer growth for franchise owners?

Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

Bring your experience and be empowered to innovate.

As a Sr. Local Performance Marketing Specialist on the Local Performance Marketing team, a typical day for you will include:

• Integrated marketing plan tracking and coaching recommendations to franchise owners

• Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth.

• Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives.

• Present pre-opening and grand-opening marketing plans during onboarding training sessions, and coach franchise business owners on their first- and second-year integrated marketing plan recommendations to deliver break-even targets.

• Sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan.

• Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue; supporting your manager in analytics review and monitoring performance KPI’s

Bring your skills and be inspired to achieve success.

RequiredQualifications:

• Bachelor’s degree in Marketing, or related field.

• 7+ years of marketing experience, including digital marketing, with strong analytical skills.

Preferred Qualifications:

• Franchise service, retail, B2B, or referral-driven business experience.

• Hands-on marketing and customer engagement platform experience, including adoption through training and coaching.

• Content development and customer journey experience, including communications and follow-up.

• Work Environment & Schedule:

• Full-time, Monday–Friday, 8:00 AM–5:00 PM CT.

• ** This role has been approved to be fully remote**

• Hybrid work model

• Office locations:

• 500 E John Carpenter Fwy, Irving, TX

• 1010 N University Parks Drive, Waco, TX.

• Competitive Pay: Commensurate with experience.

• Benefits: Comprehensive benefit offerings available through: Neighborly Benefits

• Financial Benefits: Equity and bonus opportunities.

Physical Requirements:

The physical demands described here are representative of those required to successfully perform the essential functions of this role. The Associate must be able to stand and sit in an office environment; see, hear, and communicate effectively; and use standard office equipment and computers. This role also requires the ability to lift and move equipment, supplies, and materials, including items weighing up to25 pounds.

The Associate is exposed to typical office working conditions. Reasonableaccommodationsmay be provided to enable individuals with disabilities to perform essential functions. These statements are intended to describe the general nature and level of work performed and are not an exhaustive list of all responsibilities. We reserve the right to modify this job description at anytime.

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

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Brand:

HMS House Master