Sr. Lead, Public Relations

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Cruise and Travel Privileges

Health and Wellness Benefits

Company-Paid Life and Disability Insur

Employee Stock Purchase Plan

Employee Assistance Program (EAP)

Training & Professional Development

Tuition & Professional CertificationRe

Job summary

Royal Caribbean Group is seeking a Sr. Lead, PR & Communications in Miami to drive global PR strategies and manage critical media relationships across regions.

The role reports to the Director, Global PR, Communications & Content and partners with brand teams to protect and elevate the company’s reputation. You will lead international media initiatives, oversee editorial calendars, and coordinate with agencies, vendors and regional leaders to deliver compelling, timely communications for

Qualifications

• Bachelor’s degree in communications or related field.
• 7+ years in PR/communications with international media experience.
• Proven track record in earned media and press relationships across regions.
• Strong editorial instincts with newsroom-style content experience.
• Excellent writing, editing and storytelling abilities.
• Experience managing agencies, freelancers, contractors and juniors.
• Highly organized, proactive and able to meet tight deadlines.
• Proficiency with Word, Excel and PowerPoint.

Responsibilities

• Develop global PR and communications strategies aligned with marketing goals.
• Lead North America media strategy including media relations and FAM trips.
• Collaborate with international markets on regional PR and editorial plans.
• Manage relationships with journalists, media outlets and regional agencies.
• Oversee press center and editorial calendar for Discover content.
• Lead PR agency and content partnerships and manage budgets.
• Draft and review brand-aligned communications under deadlines.
• Coordinate events and briefings for media and VIPs.

Skills

Public relations

Media relations

Crisis communications

Editorial writing

Team leadership

Agency management

Education

Bachelor’s degree in communications

Tools

Microsoft Word

Excel

PowerPoint

Job description

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Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefitspackage, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

The Royal Caribbean Group’s Corporate Communications Team has an exciting career opportunity for a full time Sr. Lead, PR & Communications reporting to the Director, Global PR, Communications & Content.

The position is onsite and based in Miami, Florida.

Applicants must be legally authorized to work in the location where this position is based. The position is not eligible for immigration or work-visa sponsorship now or in the future.

Benefits

• Cruise and Travel Privileges
• Health and Wellness Benefits
• Company-Paid Life and Disability Insurance
• Employee Stock Purchase Plan
• Employee Assistance Program (EAP)
• Training & Professional Development
• Tuition & Professional Certification Reimbursement (US Only) Specific benefits may vary by location and position. See more details about our benefits here.

What does the Corporate Communications Team do?

The Corporate Communications Team at Royal Caribbean Group protects and strengthens the company’s reputation through clear, strategic, and consistent communication. The team leads internal and external messaging, executive communications, media relations, storytelling, and issues management, partnering across the enterprise to ensure employees, guests, partners, and stakeholders understand the company’s priorities, progress, values, and brand narrative.

How you can make an impact

• The Sr. Lead, PR & Communications works closely with the Director, Global PR, Communications & Content to develop and execute the brand’s strategic communications and public relations strategies – with a focus on building PR across international markets – to increase brand awareness and affinity for Silversea globally and in the US, UK, EMEA, AUS/NZ, and APAC. This team member will also work closely with the Manager, Strategic Web Content to support the editorial direction and blog content for the brand’s content hub, Discover by Silversea, leveraging owned content to maximize storytelling opportunities for the brand.

What your day-to-day will look like

• Supports the development and management of global PR and Communication strategies and tactics that support Silversea’s marketing strategy.
• Supports North America media strategy, including media relations, familiarization (FAM) trips, and always-on storytelling efforts in key Designated Market Areas (DMAs) across the U.S.
• Supports core global markets on the development and execution of their regionalized/localized efforts of the brand’s PR strategy and editorial calendar.
• Regionalizes global PR strategy to establish goals and priorities in the UK, EMEA, AUS/NZ, and APAC, adapting messaging and tactics to regional nuances and media markets.
• Collaborates with US, UK, DACH, EMEA, Spain, AUS/NZ, and APAC PR agencies to leverage and maximize product publicity and promotion. Partners with global teams/agencies to localize efforts.
• Build and maintain relationships with key journalists and opinion influencers, media outlets, and regional PR agencies and partners.
• Develop and execute proactive media relations strategies, including the development of media materials including press releases, press notes, media briefings, executive talking points, internal communications, etc.
• Partner closely with Royal Caribbean Group’s Corporate Communications team on crisis and issues management.
• Supports data and analytics to optimize PR and Communications efforts.
• Partner with regional leadership teams to best align communications strategies with in-market business priorities.
• Track, measure, and report monthly earned media performance.
• Lead and manage PR agency and content partnership relationships, including budget management.
• Supports strategy and maintenance of press center to evolve content and assets for media.
• Supports strategy and maintenance of editorial calendar inclusive of the integration of press FAM budget and execution of travel and onboard logistics, and timely newjacking and trendjacking opportunities.
• Write and review written communications that align with the brand voice for clarity and consistency of the Silversea brand.
• Respond to media inquiries and assist with factchecking under tight deadlines.
• Lead in the planning and coordination of special media relations events in key markets (e.g. in port press luncheons, dinners, conferences, media activations, etc.)
• Coordinate briefing toolkits prior to any special events / communications including media and VIPs.
• Develop, maintain, and optimize the brand’s media database.
• Support global PR team as needed.
• In partnership with content agencies and the Manager, Strategic Web Content, build and manage the editorial calendar for Discover by Silversea that balances brand storytelling, SEO/GEO and discoverability objectives, and timely, inspirational news content.
• Provide direction to content partners and writers, ensuring consistent quality, tone, accuracy, and brand alignment.
• Identify content opportunities that support brand narrative objectives, including PR, paid media, and more, ensuring content and communications work in lockstep to maximize content investment and impact.
• Monitor content performance to refine content strategy.
• Operate as a senior contributor and subject-matter expert, with the ability to influence team members and partners, internally and externally, to support regional business objectives.
• Partner closely with brand, marketing, and regional leadership to ensure consistent messaging and brand narrative globally.
• Act as a trusted advisor to leadership on brand reputation, narrative and positioning, and media strategy.
• Manage budgets, vendors, and agency relationships as needed.
• Other duties as necessary.

How to achieve success

• Bachelor’s degree in communications or like field.
• 7+ years of experience in PR, communications, content, or similar roles, with experience supporting media relations efforts in international markets.
• Proven track record securing earned media coverage and managing complex press relationships with journalists across multiple regions.
• Strong editorial instincts with experience supporting content strategy or blog, using a newsroom mentality.
• Excellent writing, editing, and storytelling skills.
• Experience managing agencies, freelancers, contractors, and junior team members.
• Highly organized, self-motivated and capable of working with minimal direction.
• Ability to set priorities, handle multiple tasks simultaneously, and manage time effectively to meet tight deadlines.
• Able to maintain confidentiality and exercise high degree of tact and diplomacy at all levels of the company, as well as with external contacts.
• Proficiency with Word, Excel, PowerPoint.

Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex (including pregnancy and related medical conditions), age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, citizenship or immigration status, veteran or military status, or any other characteristic protected by applicable law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

We are committed to providing reasonable accommodation to support candidates with disabilities during our hiring process. If you need a reasonable accommodation, please reach out to us at [e-mail]. This email is for disability-related accommodation requests only.