Sr Lead Product Manager

PayPal, Inc.; New York (NY); Hybrid; USD 169,000 - 292,000; Full time

Job summary

A leading company in financial technology is seeking a Lead Product Manager – Targeting to drive go-to-market strategies for their ad targeting products. The role involves collaboration across teams, product marketing, and leveraging data analytics to enhance product offerings while ensuring compliance with industry standards. This position provides a unique opportunity to innovate in the evolving ad tech space and contribute to a dynamic organization committed to fostering a global economy.

Benefits

Flexible work environment

Employee stock options

Health and life insurance

Qualifications

• 10+ years in Product & Product Marketing for advertising required.
• Proven track record defining and launching ad targeting & tech at scale.
• Hands on experience with machine learning and data science workflows.

Responsibilities

• Define the ad targeting product roadmap from ideation through launch.
• Conduct continuous analysis of market trends and consumer feedback.
• Drive enablement & training for targeting offerings with internal teams.

Skills

Product Marketing

Communication

Data Analysis

Cross-functional Leadership

Influence without authority

Education

Bachelor's degree

MBA or advanced degree preferred

Job description

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

PayPal Ads is seeking a highly strategic and results driven Lead Product Manager – Targeting to own the end to end go to market planning and execution for our targeting products. In this role, you will partner closely with Sales, Customer Success, Operations, Engineering, Data Science, and Marketing to ensure seamless launches, comprehensive enablement, and continuous adoption of our targeting & segmentation capabilities for PayPal Ads.

About PayPal Ads
PayPal Ads’ vision is to be the premier commerce-centric advertising platform, seamlessly connecting PayPal, Venmo, and Honey users with advertisers and merchants. We help advertisers and merchants sell more products and services effectively, enabling consumers to discover and buy what they love. Leveraging transaction data from approximately a quarter of the world’s $6 trillion in digital commerce and nearly 400 million active accounts annually, our platform empowers advertisers to engage customers through the entire marketing funnel—from awareness to purchase, loyalty, and advocacy.

We are establishing a new PayPal Ads division to drive the growth of our advertising business. With a dedicated organization responsible for our comprehensive suite of advertising products, PayPal Ads will empower merchants and brands to reach and convert our highly engaged user base across PayPal, Venmo, and Honey platforms in multiple markets, revolutionizing global commerce. We have launched an Advanced Offers Platform and a proprietary cash-back rewards program called CashPass. The Advanced Offers Platform is a powerful new digital advertising service that enables PayPal’s merchants to publish and present offers in PayPal’s App and other consumer engagement surfaces, such as transaction receipts, to targeted consumer segments across PayPal’s two-sided network.

Responsibilities
• Define the ad targeting product roadmap from ideation through launch, prioritizing initiatives that maximize revenue and customer satisfaction.
• Translate business objectives into clear product requirements; lead cross functional groups through planning, pre mortems, and post mortems to ensure timely delivery.
• Partner with Ad Sales, Marketing, Product, Operations, Engineering, Legal, Privacy, and Compliance to guarantee alignment with strategic goals and regulatory standards.
• Drive enablement & training for our targeting offerings both with internal sales & customer success teams and externally with clients
• Lead product marketing efforts—crafting positioning, sales collateral, training materials, and launch plans to drive adoption and revenue growth.
• Conduct continuous analysis of market trends, competitor offerings, and customer feedback to inform product strategy and positioning.

Qualifications
• 10+ years in Product & Product Marketing for advertising
• Proven track record defining and launching ad targeting & tech at scale
• Hands on experience with machine learning or data science workflows applied to audience segmentation and targeting.
• Excellent communication skills, with experience presenting to senior leadership and external stakeholders.
• Deep understanding of privacy regulations (GDPR, CCPA) and ad ecosystem standards (IAB, MRC).
• Ability to navigate ambiguity, influence without authority, and drive consensus across global teams.
• Bachelor’s degree required; MBA or advanced degree preferred.

Job Description:

Essential Responsibilities:

• Drives product strategy with cross-functional stakeholders consistent with the shared vision for the product.
• Plans and implements the architectural roadmap that balances innovative design and technical implementation, while balancing regulatory requirements, time-to-market, meeting customer needs and product profitability.
• Assesses the customer experience and customer needs in product requirements and decision making.
• Sets up data gathering mechanisms relative to the metrics that inform the success of products including usability studies, research and market analysis.
• Leads workstreams to include analytics, customer discovery, market research and competitive analysis to drive data-driven decision-making.
• Oversees product profitability measures, including budget.
• Plans operational mechanisms that drive execution and accountability including Product Reviews, Operating Reviews, and Business Reviews. Interfaces with product leadership as needed.
• Partners with content strategists, data scientists, product designers and user experience researchers.
• Maximizes efficiency in a constantly evolving environment where the process is fluid and creative solutions are the standard.

Minimum Qualifications:

• Minimum of 12 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

Subsidiary:

PayPal

Travel Percent:

0

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PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The US national annual pay range for this role is $169,500 to $291,500

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visithttps://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [e-mail].

Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.