Sr. Lead, Global Demand Planning

Under Armour, Inc.; Baltimore (MD); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Paid UA Give Back volunteer days

Under Armour merchandise discounts

Competitive 401(k) plan matching

Maternity and parental leave

Health & fitness benefits

Job summary

Under Armour, Inc. seeks a Sr. Lead, Global Demand Planning to drive demand forecast accuracy and cross-functional alignment. The role partners with finance, supply chain, and marketing to optimize inventory and avoid stockouts.

You will mentor junior planners, manage the planning calendar, and lead what-if analyses and scenario assessments in a dynamic apparel environment. Hybrid work from Baltimore, MD with US-focused travel.

Qualifications

• Bachelor's degree required in business, marketing, or related field.
• 5+ years of demand planning, marketing, or related experience.
• Experience in apparel or footwear preferred.
• Strong data analysis and forecasting skills.

Responsibilities

• Develop and own long-range demand plans using Blue Yonder and analytics.
• Foster cross-functional consensus with finance, supply chain, and marketing.
• Lead reviews of consensus forecasts with business goals.
• Analyze historical data and trends to improve forecast accuracy.
• Leverage ML/AI forecasts for targeted business areas.
• Manage ad hoc demand planning requests and scenarios.
• Guide team on plans and contingencies; mentor junior planners.

Skills

Demand planning

Forecasting

Data analysis

S&OP

Education

Bachelor's degree in Business, Marketing, or a related field

Tools

Blue Yonder

Forecasting tools

Job description

Sr. Lead, Global Demand Planning

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

The Sr. Lead, Global Demand Planning is responsible for driving best practices, process adherence and forecasting product demand to ensure optimal supply, sourcing and inventory levels—informed by market trends, historical performance, and consumer signals. This role utilizes advanced demand planning techniques, cross functional collaboration, and gathering insights to provide a demand forecast that maximizes sales while minimizing stockouts and excess. It will work & partner other planning counterparts and functional partners to arrive at consensus plans.

Your Impact

• Develops & owns the strategic and tactical long-range plans in Blue Yonder Demand Planning leveraging tools such as like style mapping, history cleansing, parameter tuning, seasonality profiles, exception management, forecast adjustments, forecast accuracy, bias, and FVA.
• Fosters cross-functional consensus collaboration with key departments to align forecasts, strategies and ensure the successful achievement of organizational and team objectives.
• Partner with senior leaders in finance, supply chain, and marketing to review consensus forecasts with business goals
• Lead efforts to analyze and synthesize historical data, macroeconomic indicators, and consumer trends to improve forecast accuracy across multiple product lines or regions.
• Identify and recommend areas of forecast accuracy improvement leveraging ML/AI forecasts for targeted sections of the business.
• Handle all ad hoc demand planning requests, such as what-if scenarios, strategy assessments, supply constraints, etc.
• Evaluate and present alternative demand scenarios, including risks, opportunities, and contingencies. Guide team members in adjusting demand plans based on these insights.
• Manage the demand planning calendar and ensure the cadence and communication frameworks are effectively followed by the team.
• Mentor and guide junior planners to improve their demand planning and analytical capabilities.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• 5+ years of experience in demand planning, marketing, or a related role.
• Experience in the apparel or footwear industry is preferred.
• Proficient in systematic statistical forecasting, scenario planning, and long-range forecasting using market trends, consumer insights, and historical data.
• Strong ability to collaborate across teams to ensure alignment with broader business goals.
• Skilled in data analysis and proficient with visualization tools to create insights and drive decision-making.
• Ability to leverage algorithms for task automation and exception management.
• Proficient in Blue Yonder or other major planning tools, with knowledge of closed-loop and rolling horizon planning.
• Deep understanding of Sales & Operations Planning (S&OP) processes.
• Strong communication skills, with a proven ability to influence stakeholders, lead change, and communicate complex concepts clearly to senior leaders.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore, MD office or global headquarters.

• Return To Work Designation: 4 days a week in-office, the remainder of the work week remote.

• Travel: <5% of the year.

• Licenses/Certifications: None required.

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

• No relocation provided

Base Compensation

$110,000.00-$150,000.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].

Location: Baltimore, MD, US, 21230

Business Unit: Corporate

Region: North America

Employee Class: Full Time

Employment Type: Salaried