Sr. Business Planner, NA Ecommerce

Under Armour; Baltimore (MD); Hybrid; USD 75,000 - 100,000; Full time

Benefits offered by this job

Paid volunteer days

Under Armour merchandise discounts

Competitive 401(k) match

Maternity and parental leave

Health & fitness programs

Job summary

Under Armour is seeking a Sr. Business Planner, E-commerce to lead topline forecasting for the Americas Direct-to-Consumer digital channel.

You will develop financial plans, align with channel goals, and drive cross‑functional collaboration with Finance, Planning, Merchandising, Marketing, and Operations. You will integrate traffic trends, conversion data, pricing actions, and promotional activity to deliver actionable forecasts and executive-level narratives that inform leadership decisions and

Qualifications

• 3–5+ years in business planning, retail planning, finance, forecasting or analytics within a retail ecommerce organization.
• Experience developing forecasts and financial plans.
• Excellent communication, leadership, and partnership skills.
• Ability to set challenging standards and lead strategic partnerships.
• Strong analytical and presentation abilities for senior leadership.
• Experience with SAP, Adobe Analytics, Tableau or PowerBI is preferred.

Responsibilities

• Lead monthly, quarterly, and annual planning for Americas Direct-to-Consumer Ecommerce to meet sales and margin targets.
• Monitor performance, analyze variance, and adjust forecasts and plans.
• Provide daily/weekly reporting and executive-ready insights to senior leadership.
• Collaborate with Finance to set KPI targets and assess risks and opportunities.
• Translate data into actionable insights to inform business decisions.
• Support re-forecasting and scenario planning addressing traffic, promos, and constraints.

Skills

Forecasting

Financial analysis

Communication

Leadership

Partnerships

Analytical skills

Presentation skills

Tools

SAP

Adobe Analytics

Tableau

PowerBI

Job description

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

We are looking for a highly skilled and motivated Sr. Business Planner, E-commerce to join our Americas Direct-to-Consumer Business Planning organization. In this role, you will be given the opportunity to strategically lead within a fast-growing and highly visible segment of the business. This individual will collaborate cross‑functionally with Finance, Planning, Merchandising, Marketing, Operations, and the Commercial Head of Digital to develop comprehensive business targets and drive alignment across the teams. Passion, desire and integrity are traits we look for in our teammates, and you will play a critical role in the development of an omnichannel, Direct‑to‑Consumer culture at Under Armour.

The Senior Business Planner leads topline forecasting for the digital channel within the Americas Direct-to-Consumer business. This role owns the development of financial plans, ensuring alignment with channel objectives and performance trends.

By integrating traffic trends, conversion performance, promotional activity, pricing actions, and productivity insights, this role delivers actionable forecasts and performance narratives. Through rigorous analysis and clear communication, the Senior Business Planner provides insights that inform leadership decisions and support optimized retail performance.

Your Impact

• Lead tops down monthly, quarterly, and annual planning processes for the Americas Direct-to-Consumer Ecommerce business to deliver on sales & margin targets – including Monthly Forecasts, Promotional Planning & Effectiveness Analysis, Digital Marketing Budget, incorporating traffic, conversion, pricing, promotional activity, and productivity drivers.
• Monitor performance against plan and analyze drivers of variance to improve forecast accuracy and planning assumptions.
• Provide and own accurate Daily and Weekly reporting, strategic guidance, key insights, and recommendations to the senior leadership team on topline Ecommerce financials.
• Partner with Finance to inform KPI targets plans at the quarterly and monthly level. Assess business risks and opportunities for contingency planning alignment.
• Balance go-forward plans against historical performance and current trends to set realistic expectations for future performance.
• Prepare clear, executive-ready performance updates that highlight trends, risks, opportunities, and business implications.
• Translate complex data into actionable insights and performance narratives that support planning leadership and business decision-making.
• Monitor in-season performance and drive re‑forecasting and scenario planning to address traffic variability, promotional shifts, supply constraints, and external factors.
• Quantify financial risks and upside opportunities to enable timely actions that protect revenue and improve performance outcomes.
• Partner with Pricing and Marketing to evaluate promotional effectiveness, analyze ROI, and support test‑and‑learn initiatives to improve demand productivity.

Qualifications

• 3 to 5+ years in Business Planning, Retail Planning, Finance, Forecasting, Financial analysis, or Analytics experience within a retail eCommerce organization.
• Experience developing forecasts and financial plans.
• Excellent communication, leadership, and partnership skills.
• Ability set challenging standards, develop strong strategic partnerships, and lead while positively inspiring others to action.
• Strong expert analytical skills with the ability to analyze and relay complex quantitative data.
• Strong presentation skills with demonstrated experience in successfully distilling complex information to senior leadership to gain consensus, alignment, and support.
• Experience in systems and programs relative to planning processes. Advanced Excel skills imperative. Exposure to SAP, Adobe Analytics, Tableau, PowerBI and other Business Intelligence reporting systems preferred.

Workplace Location

• Location: Baltimore, MD
• Return To Work Designation: Hybrid, working in office 4 days per week

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

• No relocation provided

Base Compensation

$75,000.00 - $100,000.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].