Sr. Lead, Global Brand and Customer Marketing Communications

Salesforce, Inc.; San Francisco (CA); On-site; USD 169,000 - 234,000; Full time

Job summary

A leading company is seeking a Senior Lead of Customer Marketing to drive high-impact brand storytelling and communications strategies. This role involves collaboration across various teams to enhance the global brand reputation and narrative, focusing on customer success and innovative marketing initiatives.

Qualifications

• 10+ years of experience in PR, communications, or brand marketing.
• Strong strategic thinking and storytelling capabilities.
• Experience working with global teams.

Responsibilities

• Develop and execute integrated PR and brand communications strategies.
• Manage brand-level campaigns and storytelling.
• Track and measure the impact of PR campaigns.

Skills

Strategic Thinking

Storytelling

Communication

Project Management

Innovation

Job description

• Salesforce.com Inc's Candidate Privacy Notice contains more details about the handling and use of the personal data of job applicants.
• For more information about our website privacy practices, please see our Privacy Statement.

Sr. Lead, Global Brand and Customer Marketing Communications page is loaded

Sr. Lead, Global Brand and Customer Marketing Communications

Apply remote type Office - Flexible locations California - San Francisco time type Full time posted on Posted Yesterday job requisition id JR296628

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Role Description:

We’re looking for a strategic and collaborative Senior Lead of Customer Marketing to drive the development and execution of high-impact brand storytelling, including support for comms initiatives across earned and owned media channels. This role will support Customer Marketing and the broader Global Brand Marketing team and will play a critical part in shaping Salesforce’s global brand reputation and narrative, working at the intersection of communications, marketing, media, and executive visibility.

As a key member of the Global Brand Marketing team, this leader will partner closely with stakeholders across brand marketing, corporate communications, product marketing, PR, social media, and executive communications to deliver integrated campaigns that elevate our brand, spotlight customer success, and showcase the global impact of our platform and values.

Responsibilities:

• Partner with PR to develop Customer Marketing PR & Communications Strategy:
  Partner with corporate PR and Comms to develop and execute integrated PR and brand communications strategies that amplify Salesforce’s core messages, corporate narrative, and brand platform globally.
  

• Own Campaign Communications:
  Partner cross-functionally to create, manage, and execute brand-level campaigns and moment-based storytelling (e.g., Dreamforce, earnings, product launches, CSR initiatives), ensuring cohesive messaging across media channels.
  

• Drive Customer Story Visibility:
  Collaborate with the executive comms team to support the promotion of customer stories.
  

• Customer Storytelling:
  Identify and elevate high-impact customer success stories that align with strategic business priorities, tailoring narratives for press, keynote moments, and digital content.
  

• Internal Collaboration:
  Work cross-functionally with global brand marketing, corporate PR, product marketing, analyst relations, social media, creative, and content teams to ensure consistency and alignment across channels.
  

• Performance & Reporting:
  Track and measure the impact of PR campaigns, using data-driven insights to optimize future initiatives and report out to key stakeholders.

Job Requirements:

• 10+ years of experience in PR, communications, or brand marketing, ideally with global scope in a tech, SaaS, or agency environment.

• Strong strategic thinking and storytelling capabilities with a proven ability to translate complex concepts into compelling narratives.

• Experience working with or leading global teams, and navigating cross-functional stakeholder dynamics.
  Deep understanding of media landscape, including digital, social, and traditional outlets.

• Demonstrated ability to manage multiple high-impact projects simultaneously.

• Strong written and verbal communication skills; experience drafting executive-ready content.

• A passion for innovation, customer success, and using business as a platform for change.

• Experience supporting or coordinating with C-level executives a plus.

Preferred Skills:

• Experience with the Salesforce products and/or other SaaS and B2B technology platforms

• Experience with working directly with Analyst Relations, Customer Reference Programs and or Product Marketing

• Proven track record of executive communications

• Familiarity with Salesforce market strategy

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form .

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.For California-based roles, the base salary hiring range for this position is $169,600 to $233,200.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.