Sr. Insights Manager, Discretionary Category Insights

Target; Minneapolis (MN); Hybrid; USD 115,000 - 206,000; Full time

Benefits offered by this job

Health benefits

401(k)

Paid time off

Job summary

Target seeks a Senior Insights Manager on the Enterprise Insights team to champion consumer and guest motivations and translate findings into actions for merchants and partners.

The role designs and executes qualitative and quantitative research, triangulates insights from multiple sources, and crafts compelling narratives for senior leadership. Remote or Hybrid work arrangements are available, with occasional travel as needed.

Qualifications

• Four-year degree or equivalent experience.
• 6+ years in Marketing Research, Consumer/Shopper Insights, and/or Experience Insights.
• Extensive experience in qualitative and quantitative research methods.
• Familiar with DIY research providers like Fuel Cycle and Qualtrics.
• Experience with internal and external consumer data sources.
• Ability to manage external vendors and ensure high-quality insights.
• Strong ability to synthesize data across sources.
• Ability to craft a compelling narrative for senior leadership.

Responsibilities

• Design and execute guest and consumer research to support key initiatives.
• Triangulate perspectives across primary and secondary sources.
• Identify trademarked insights and translate into actionable stories.
• Partner with merchants and roundtable partners to define learning agendas.
• Determine research methods, data sources, partners and vendors.
• Deliver insights that inform decisions across the business.

Skills

Marketing research

Insights strategy

Qualitative research

Quantitative research

DIY research

Vendor management

Data storytelling

Cross-functional collaboration

Education

Four-year degree

Tools

Fuel Cycle

Qualtrics

Job description

The pay range is $115,000.00 - $206,000.00 Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits .

A role on the Enterprise Insights team means you will be a champion for our current and future guests, inspiring the organization to act in their best interest. You will help partners build consumer obsessed strategies and activations.

As a Senior Insights Manager, you will report to the Director of Discretionary Category Insights and own the understanding of consumer and guest motivations, needs, attitudes and experiences to strengthen the distinct relevance of Target's discretionary businesses. You will be responsible for designing and executing guest and consumer research to support key initiatives, triangulating perspectives across primary and secondary sources, identifying trademarked insights and translating insights into compelling stories that inspire action. As the primary insights partner for merchants and key roundtable partners, you will define learning agendas and determine the right research methods, data sources, partners and vendors to deliver the work.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You

• Four-year degree or equivalent experience
• 6+ years of work experience in Marketing Research, Consumer/Shopper Insights, and/or Experience Insights
• Extensive experience in qualitative and quantitative research methods, and knowledgeable about syndicated and first-party insight tools
• Proficient with conducting DIY research, and familiarity with DIY research providers (e.g., Fuel Cycle, Qualtrics)
• Experience working with internal and external consumer data sources, including first-party behavioral data, syndicated tools, survey data, qualitative research, and marketplace or competitive signals
• Ability to manage external vendors and research partners, including aligning on objectives, reviewing deliverables, ensuring high-quality insights, and to holding partners accountable when necessary
• Strong experience with synthesizing data from across multiple sources both qualitatively and quantitatively to uncover meaningful insights.
• Ability to craft a compelling narrative from insights that makes them accessible and persuasive to senior leadership, stakeholders, and partners
• Experience with working closely with business partners to provide ongoing consultation toinfuse consumer centered thinking into decision making.
• Capable of managing multiple projects simultaneously, balancing speed, rigor, and business relevance

This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs. A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year. A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [e-mail]. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.

Application deadline is : 09/27/2026