Sr. Industry Marketing Manager, Communications, Media & Entertainment

Databricks Inc.; United States; Remote; USD 116,000 - 205,000; Full time

Job summary

A leading tech firm is seeking an experienced Industry Marketing Leader to oversee communications, media, and entertainment marketing. In this role, you'll develop strategic messaging, create impactful content, and collaborate with teams to drive demand generation efforts. Candidates should have over 7 years of experience in technology marketing and a proven ability to engage industry personas. This position supports remote work and offers competitive pay.

Benefits

Comprehensive benefits

Diversity and inclusion initiatives

Qualifications

• 7+ years of experience marketing and/or deploying technology solutions.
• Proven track record in developing positioning and messaging.
• Experience with cloud, big data, and data analytics technologies.
• Strong collaboration and communication skills.

Responsibilities

• Develop messaging and content for communications and media sector.
• Partner with teams to develop targeted campaigns.
• Create digital programs, sales engagements, and marketing materials.
• Research customer trends to inform content development.

Job description

We are looking for a creative, passionate and well-rounded individual to join the Industry and Solutions marketing team and lead communications, media & entertainment marketing at Databricks. Our mission is to bridge the gap between technology and business needs with powerful industry messaging and solutions. This is a highly collaborative, highly strategic role that works closely with many other functions to build demand in our biggest industries.

As an Industry Marketing leader at Databricks, you will guide messaging, content and GTM programs for communications, media & entertainment. You will work with sales, marketing and our customers to build awareness, demand generation and sales enablement programs that help achieve pipeline goals. You will also create thought leadership content through editorials, blogs, white papers, industry and partner events.

Ideal candidates will have a proven record of impact in the communications, media & entertainment space, tech understanding, and expertise specifically in communications, media & entertainment use cases and solutions. You’ll have a broad understanding of the industry and have a strong point of view from working with customers and partners on what comes next. Finally, you’ll have experience building strategies to engage communications, media & entertainment personas, from practitioners to decision-makers.

The impact you will have:

• Develop messaging and content that articulates Databricks’ platform capabilities, differentiating value, and solutions for communications, media, and entertainment companies.
• Partner with go-to-market, sales, and other marketing teams to develop targeted campaigns for business leaders and decision-makers.
• Create the core messaging and content for digital programs, field marketing, sales engagements, and channel marketing.
• Create targeted content to create awareness in the industry including infographics, ebooks, articles, blogs, videos and other customer-facing materials.
• Work with customers to build compelling content for high-profile speaking engagements, customer case studies, videos, and brand campaigns.
• Manage industry solution launches.
• Research customer and market trends to help inform content development and enablement.
• Work with industry SMEs to build sales tools, enablement and training e.g. sales plays, sales presentations, battlecards, and prospecting templates.
• Drive our industry event strategy for communications, media & entertainment - specifically focused on engagement with executives.

What we look for:

• 7+ years of experience marketing and/or deploying technology solutions within an enterprise software organization or vertical brand with direct relevance to communications, media & entertainment.
• Proven track record in developing positioning and messaging for complex B2B products.
• Developing and implementing the product marketing vision and strategy for communications, media & entertainment solutions.
• Creating and managing content, media outreach, and other marketing activities related to communications, media & entertainment.
• Conducting market research and competitive analysis to inform product positioning
• Experience with cloud, big data, data analytics, data warehouse, and/or AI/ML technologies, with a proven ability to translate the highly technical to relevant use cases and outcomes is preferred.
• Deep understanding of the technology solutions and operating models driving communications, media & entertainment companies - industry context is a plus.
• Experience as both a subject matter expert and marketer with strength in storytelling, creative, strategy, and execution.
• Customer-facing experience presenting to executives and decision-makers at relevant events, executive briefings, and sales meetings.
• Strong collaboration and communication skills and ability to thrive in a fast-paced matrix environment.
• Ability to balance strategic vision with tactical execution.
• Proficiency in CRM software and sales tracking tools.

Pay Range Transparency

Zone 1 Pay Range

$146,000 — $204,425 USD

Zone 2 Pay Range

$131,400 — $183,975 USD

Zone 3 Pay Range

$124,100 — $173,750 USD

Zone 4 Pay Range

$116,800 — $163,525 USD

About Databricks

Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark, Delta Lake and MLflow. To learn more, follow Databricks on Twitter ,LinkedIn and Facebook .

Benefits

At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region, please visithttps://www.mybenefitsnow.com/databricks .

Our Commitment to Diversity and Inclusion

At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.

Compliance

If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.