Sr. GTM Specialist, GenAI, Startups, WWSO Startup GTM

Amazon Web Services (AWS); San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Amazon Web Services (AWS) describes a Sr. GTM Specialist for GenAI to help shape how GenAI-native startups across North America discover, adopt, and scale on Bedrock, AWS’s fully managed service for building with foundation models, agents, and knowledge bases.

You will own market strategy and collaborate with Sales, Solutions Architects, Partners, and Marketing to drive growth. The role requires strong Go-To-Market, AI/GenAI experience, and the ability to engage founders and engineering leaders.

Qualifications

• 6+ years of Go-To-Market, Business Development, Sales, or Consulting experience.
• 5+ years of data & AI related technologies experience including AI/ML, GenAI, analytics, database, and/or storage.
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.

Responsibilities

• Own the startup GTM strategy for GenAI across North America, including market sizing, sales plays, and pipeline goals.
• Engage founders, CTOs, and engineering leaders to move Bedrock/GenAI workloads from proof of concept to production, land lighthouse customers, and drive revenue.
• Advise startups on model selection, retrieval augmented generation, agents, fine tuning, and inference cost tradeoffs.
• Work closely with foundation model providers on GenAI to build joint GTM and co selling motions for startups.
• Partner with the WWSO Startup Specialist SA team on demos, POCs, and reference architectures for high priority customers.
• Build best in class field enablement and scalable programs with VCs, accelerators, and AWS Activate.
• Bring market signals to GenAI product teams, and own reporting on GTM execution to AWS leadership.
• Represent AWS as a thought leader at startup and industry events.

Skills

Go-To-Market

Business Development

Sales

Consulting

AI/GenAI experience

Education

Bachelor's degree or equivalent

Job description

Description

Do you want to help define how the next generation of startups builds with generative AI? Join the WWSO Startup team as the Sr. GTM Specialist for GenAI and own how GenAI native startups across North America discover, adopt, and scale on Bedrock, the fully managed service for building with leading foundation models, agents, knowledge bases, and guardrails. The Worldwide Specialist Organization (WWSO) works backwards from our customers' most complex and business critical problems to build and execute go-to-market plans that turn AWS ideas into multi billion dollar businesses. In emerging areas, we are the "first in" teams that build markets for new services. On the Startup team, you will 1/ be the best storyteller and technologist for Bedrock in the startup ecosystem, 2/ work with the most promising startups from seed through hypergrowth, 3/ scale GenAI knowledge through sales plays, programs, VCs, accelerators, and the AWS startup field, and 4/ bring critical startup feedback to the GenAI product and model provider roadmaps. You bring the business savvy, GenAI domain expertise, and technical depth to articulate the value of GenAI to founders, ML engineers, and C level executives alike.

Key job responsibilities

• Own the startup GTM strategy for GenAI across North America, including market sizing, sales plays, and pipeline goals, orchestrating Sales, Solutions Architects, Partners, and Marketing.
• Engage founders, CTOs, and engineering leaders to move Bedrock/GenAI workloads from proof of concept to production, land lighthouse customers, and drive revenue.
• Advise startups on model selection, retrieval augmented generation, agents, fine tuning, and inference cost tradeoffs.
• Work closely with foundation model providers on GenAI to build joint GTM and co selling motions for startups.
• Partner with the WWSO Startup Specialist SA team on demos, POCs, and reference architectures for high priority customers.
• Build best in class field enablement and scalable programs with VCs, accelerators, and AWS Activate.
• Bring market signals to GenAI product teams, and own reporting on GTM execution to AWS leadership.
• Represent AWS as a thought leader at startup and industry events.

A day in the life

You might start with a technical deep dive for a Series B founder choosing models for a new agent, then plan a POC with the account team and a Specialist SA. In the afternoon you could sync with a model provider on a joint campaign, review pipeline, and share field signals with the Bedrock product team. Your customers are founders and engineering leaders at GenAI native startups, and your partners are account managers, solutions architects, VCs, and model providers.

About The Team

The WWSO Startup team helps startups scale quickly and cost effectively on AWS. As part of AWS Sales, Marketing, and Global Services, we are technology specialists who build go to market plans for the newest AWS services. Our SUP NAMER team covers GenAI, data, and AI for North America startups, working with startup account teams, Specialist SAs, the VC and accelerator community, Bedrock product teams, and model providers. We value curiosity, ownership, and working across AWS as #OneTeam.

About AWS

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Basic Qualifications

• 6+ years of Go-To-Market, Business Development, Sales, or Consulting experience
• 5+ years of specific technology domain areas (e.g. software development, cloud computing, systems engineering, infrastructure, security, networking, data & analytics) experience
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Bachelor's degree or equivalent
• 5+ years of working with Data & AI related technologies, including, but not limited to, AI/ML (Artificial Intelligence/Machine Learning), GenAI (Generative AI), Analytics, Database, and/or Storage experience

Preferred Qualifications

• Experience explaining complex technical concepts to various business and technical audiences
• 5+ years of prior work in business development, sales, or sales-engineering, preferably in the technology, internet and e-commerce sectors experience

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company