Sr. Graphic Designer

Zirc Dental Products; Buffalo (MN); Hybrid; USD 63,000 - 73,000; Full time

Benefits offered by this job

Medical/dental/vision benefits

Life insurance

IRA match

Paid time off

Volunteer day

Professional growth

Team events

Job summary

Zirc Dental Products in Buffalo, MN seeks a creative Sr. Graphic Designer to turn ideas into on-brand content across print, digital, social, email, web, and packaging. You’ll partner with the Marketing Director to develop campaigns and tell product stories, delivering from rough concept to polished execution.

The role values initiative, ownership, and a collaborative, small marketing team environment. Hybrid work after 90 days with in-office presence required initially.

Qualifications

• Bachelor’s or Associate degree in Design or equivalent and a strong portfolio.
• 5+ years of design experience with brand, campaign, print, digital work.
• Ability to turn business objectives into creative solutions with organization and integrity.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple projects from brief to delivery.

Responsibilities

• Design and illustrate a wide variety of print and digital materials to support Zirc and its marketing initiatives.
• Uphold and evolve Zirc’s visual brand across marketing channels with consistency and quality.
• Partner with Marketing Director to concept campaigns, tell product stories, and bring ideas to polished execution.
• Create marketing collateral including ads, sell sheets, brochures, presentations, and packaging.
• Develop platform-specific social content (graphics, photography, video, Reels, carousels).
• Repurpose assets to create fresh content while contributing creative ideas and headlines.
• Use Zirc CMS to update website content, imagery, and promotions.
• Create repeatable templates and asset libraries to improve efficiency and brand consistency.
• Collaborate with Sales, Marketing and others to manage multiple projects and deadlines.
• Stay current on design trends and deepen knowledge of products and dental industry.

Skills

Brand design

Campaign design

Print & digital design

Project management

Creative storytelling

Communication

Time management

Education

Bachelor’s or Associate degree in Design

Strong portfolio

Tools

Adobe Creative Cloud

Photoshop

Illustrator

InDesign

Canva

Job description

About Us

At Zirc Dental Products, we're all about efficiency, innovation, and having fun. With nearly 60 years of industry leadership, we pride ourselves on offering some of the most sought-after dental products and services. Our mission is simple: “Making dental teams safe, happy, and efficient,” so they can focus on what truly matters – patient care.

About Us

At Zirc Dental Products, we're all about efficiency, innovation, and having fun. With nearly 60 years of industry leadership, we pride ourselves on offering some of the most sought-after dental products and services. Our mission is simple: “Making dental teams safe, happy, and efficient,” so they can focus on what truly matters – patient care.

We celebrate successes, big and small, and are unafraid to learn from our failures. Our leadership team is composed of forward-thinking change agents who embrace creativity and innovation. We are a progressive team that encourages everyone to share their passions and ideas while challenging the status quo. In recognition of your talent and dedication, we provide a dynamic work environment equipped with resources and opportunities to support your professional growth and development.

The Right Fit

Working at Zirc is both rewarding and challenging. We seek ambitious individuals who share our core values: Customer Focus, Passion, Integrity, Reliability, Creativity, and Finding Solutions. As we continue to evolve, we seek team members who are eager to advance alongside us.

About The Role

We're looking for a creative visual communicator who can turn ideas into compelling, on‑brand content across print, digital, social, email, web, packaging, and more. "Sr. Graphic Designer" may be the title, but we're looking for someone who brings more than design skills to the table. You'll partner closely with our Director of Marketing to concept campaigns, tell product stories, create content, and bring ideas from rough concept to polished execution.

This role is ideal for someone who loves variety, takes ownership, brings ideas to the table, and thrives on a small marketing team where no two days look the same. The individual in this role will report to the Director of Marketing.

This position is based in Buffalo, MN (approximately 40 minutes west of the Twin Cities) and requires working in‑office five days per week for the first 90 days. After 90 days, the role will transition to a hybrid schedule, with the option to work remotely on Fridays, provided performance expectations are being met.

Responsibilities

• Design and illustrate a wide variety of print and digital materials that support Zirc, its products, sales team, dealer partners, and marketing initiatives.
• Uphold and evolve Zirc’s visual brand across marketing channels, ensuring consistency, quality, and a cohesive customer experience.
• Partner with the Director of Marketing to concept and execute integrated marketing campaigns across print, email, social media, web, events, and dealer channels.
• Create marketing and sales collateral, including advertisements, sell sheets, brochures, presentations, tradeshow materials, packaging, product literature, email graphics, and promotional materials.
• Develop engaging, platform‑specific social media content, including graphics, photography, video, Reels, carousels, and other creative assets.
• Repurpose existing campaign, photography, and video assets to create fresh content across multiple channels, while contributing creative concepts, campaign ideas, headlines, and content ideas.
• Use Zirc’s CMS to maintain and update website content, imagery, promotions, and product information.
• Create repeatable templates, creative systems, and organized asset libraries that improve Marketing team efficiency and maintain brand consistency.
• Collaborate with Sales, Marketing, and other departments to understand project needs, develop effective creative solutions, and proactively manage multiple projects and deadlines.
• Stay current on design, digital content, social media, and creative trends while continuously building knowledge of Zirc’s products, customers, and dental industry.

Basic Qualifications

• Bachelor’s or Associates degree in Design, Art or a like field, or an equivalent combination of education, experience, and a strong portfolio.
• 5+ years of design experience, with a portfolio demonstrating a range of brand, campaign, print, digital, and/or product‑focused design work.
• Ability to turn business objectives into effective creative solutions through relentless organization, uncompromising integrity, effective communication, and proactive problem‑solving.
• Excellent written and verbal communication skills.
• Proven ability to independently prioritize and lead multiple projects from brief through delivery with a high attention to detail.
• Strong initiative to proactively move the ball forward.
• Ability to take a goal or rough concept and independently develop it into polished creative work.
• Advanced knowledge of design principles, typography, composition, layout, color, and visual hierarchy across print and digital formats.
• Expert knowledge in Adobe Creative Cloud, with emphasis on Photoshop, Illustrator, and InDesign.

Preferred Qualifications

• Ability to think beyond individual deliverables and develop creative ideas that can work across multiple marketing channels.
• Comfort learning and using emerging creative and AI tools to improve ideation, efficiency, and content production.
• Experience with Canva or similar rapid‑content creation tools.
• Experience creating content for social media, websites, email marketing, or other digital channels.
• Experience in the dental, medical device, consumer products, or manufacturing industry.
• Experience with Photography/Video production.

Benefits

• 50% employer-paid medical, dental, and vision insurance for you and your family
• 100% employer-paid life insurance
• Well‑being benefits
• 3% IRA contribution match
• Competitive paid time off package
• One day paid annually to volunteer for a charity of your choosing
• Opportunities for professional growth and development
• Frequent employee events, engagement initiatives, and meals

Salary Range

• $63,000 – $73,000 annual salary

Curious about what it’s like to work at Zirc? Check out the short video below to hear directly from our team members while getting a glimpse into our culture and what makes the company a great place to work.

https://youtu.be/IymvBNb8B0k?si=wEXGRIiToVPs7LwJ

If you’re ready to join a team that values your creativity, supports your growth, and recognizes your contributions. Candidates must be legally authorized to work in the United States. Zirc Dental Products is unable to provide visa sponsorship for this position.